There are tons of whimsical decorations with tons of carefully curated quotes. All good quality and has somewhat of a calming feeling just walking around the store.

First time visiting their store in Downtown Disney, California and it was so beautifully designed! I fell in love with most of their products at first sight, especially their blankets and personal journals. I got a few items for my typewriter and will come back for more in the future :)

I LOVE the simplicity of the Sugarboo & Co. The store has this fun, funky vibe. The plush baby blankets are fantastic! Little hidden gem in Downtown Disney!