Very great store with very friendly staff! Everything is good about the store but I had to take off one star due to the betta setup they had, as its too small for them. Otherwise, lovely! I will be coming here again.

Recently under new ownership and management and I can not be more satisfied with my local fish store. If they dont have what youre looking for in-store they will place a custom order just for you to help you obtain that setup you really want. The owner Jacob has helped me set up all of my tanks and maintain the health and livelyness of my fish.

Very nice shop upgrades, plenty of stock except for blue damsels, but they had plenty other choices. Joshua was very courteous, very able to help troubleshoot my 180 Reef Tank system.

Reef magic is going through a lot of positive changes. The new owner is great, and the employees knowledgeable. I can’t wait to see what all they do with the store. Come out and support our local fish store

Great store with friendly knowledgeable staff. Always can find something for one of our 3 fish tanks. Very reasonable prices as well!

Just bought a new tank and a pair of clownfish and the staff were very helpful and super friendly. I would highly recommend you check them out if you are looking to get into having fish!

Very helpful in helping us get a tank set up with fish! Very affordable!

They have a great selection of fish! Very knowledgeable and friendly staff!

I was very pleased with the friendly and helpful staff . Jacob and Jules really go above and beyond and are very knowledgeable. Highly recommend going to see them!

Bar none best around most knowledgeable staff and friendly service my tank and I thank the staff at Reef Magic

Don’t let reviews of the old owner detour you from coming here. The store is under new ownership and he is awesome! If he doesn’t have what your looking for he can get it. Very good guy to deal with!!

They have a bigger selection then you would expect and have so many plants which what we needed!

Great knowledge, great product, great prices!

Very happy with Reef Magic. Months ago, my wife set up a new 55 gallon tank and had a lot of trouble with it never clearing up. Recently, the new owner (Jacob) actually drove out to our house (app 30 minutes from his shop) to help diagnose the problem and now our tank is doing great and is crystal clear. Great shop!

Very rude, bad customer service. Fish I bought died and he would not give money back they died same night I got them.

This is the best fish store around. Jacob the owner is extremely helpful and knowledgeable. Not only did he sell me a beautiful fish tank but he also helped me stock it but several exotic fish and coral. I will be recommending reef magic to all my friends and family

We brought in a fish back in September and the owner was going to sell it for us. We called several times and he kept saying it was in the back and he would make room for it. Now the new owner says he knows nothing about and wont do anything, so we are just out of luck.

Jacob helped my brother and I today and was very professional and knowledgeable. Very glad to see this store in new hands and on the up and up. I wish this young man great luck with his business and hope everyone will give this place a try!

Excellent and knowledgeable staff! I went in to see what the store is like because I am new to town. There are some specialty items I wanted and didnt see but he was happy to take my list and make an order for me! Great place! Support your local store!

Helpful staff. Good quality fish tanks at reasonable prices. Im sure I will be getting another one eventually. 🐠🐟🐡

A very friendly and knowledgeable staff! They took time to answer all my questions. Having problems with your aquarium or just wanting to purchase one and you dont know where to start? All you have to do is ask!

We just went in the look around, but the owner(I assume) was friendly and knowledgeable. The shop is small and a little dark, but they did have freshwater and saltwater fish. The tanks looked clean and the fish seemed like they were well taken care of. If you are a fish person, I would recommend that you go in and take a look.

Does not care about the well-being of the animals only making a sale. I do not recommend doing business with this store.

Owner is nice and knowledgeable but I have been prepared to go to his store and pay money well over a handful of times only to see a ‘will return’ sign on a locked door. For a store that is only open 6 hours a day it’s not a good idea to be gone for 2 of them!

I absolutely love the way everything is set up and I think the fish are very reasonably priced and are in very good condition

Ive been going here for years and have never had a bad experience also I really fell In love for this place when they launched the website its amazing and an amazing place go here for any aquarium or freshwater/saltwater fish needs.

They arent open enough but I am struggling to find a place that has lots of cool stuff for turtles no one ever knows about turtles anywhere I go

Awesome little local aquarium store, fresh and Salt. Owner is very knowlgeable about fish unlike most chain pet stores. We love going in here.

Half empty and very trashy

Knowledgeable place great for me just starting. Has salt and fresh water fish, and supplies. 😁

I have been a customer for almost two years! Staff is knowledgeable and helpful and friendly. They have a great selection that you just cant find elsewhere. This is the only place in the high country for all your fish needs!

Knowledgeable staff and healthy fish. There is nothing wrong with requiring someone to bring their water to be tested for particularly sensitive and expensive fish... Do you want the fish to die and your money to be wasted? They dont want to refund your for a fish you killed by putting it in unhealthy water. Just because some of your fish tolerate it doesnt mean all of them will. Grow up.You can get better prices for equipment online, but no ones ever tried to sell me any there. By the time you consider the cost of shipping/risk of sick fish its definitely a good value as far as fish. Gravel costs the same as it does at Walmart.

Terrible care given to the fish in the store. Several dead fish always in the tanks and always, ALWAYS sick fish with ick or other diseases/parasites. Apstasia in almost every saltwater tank. Owner isn’t very nice and only cares about trying to make a sale. This place has great potential but great action is needed.

I have always gotten great advice and encouragement and legitimate information regarding salt water and freshwater aquariums I’m a regular customer and love to go to Boone just to visit them.

While the fish in this establishment are beautiful, I was unable to purchase any for my home. The owner of Reef Magic is so incredibly obsessed with the level of aquatic knowledge of its potential fish parents, he neglects to see that he is running a business in SELLING fish. The fish are already in Boone, forced into a tank, far from the ocean. You might as well sell them to someone who really wants them! It is a shame I was not allowed to purchase the 2 fish I really wanted based solely on the fact he didnt know the pH levels in my tank. If I am shopping for fish then I am prepared for the fish. Sadly, I will not return.

It is a great store for your fish needs and The best in the high country with great staff always helpful.

Nice salt tanks but not much to see. More like someones hobby with a storefront.

This is my primary place to get fish in Boone his fish are healthy and reasonably priced what more would I need in a fish store.

Staff is knowledgeable and can order any fish/coral but the saltwater tank water is poor quality and often infested with aiptasia. The corals in their frag tanks are bleached and pricey.

Great store, great fish albeit a little pricy. Its the only place I buy fish

Wow how nice it appears on the outside. Drove an HOUR away to come here! Great business man. Ill give him that much cus he had me and my boyfriend fooled. We were excited to come to Boone once a month for fish stuff. Not only did he scam us he wouldnt fix his wrong by letting us return the product we bought. He knew we were new to saltwater and manipulated us for that.We bought the AquaFX Stingray 2 stage RO unit at 145. This product retails for under 100$ NEW.It is to be expected that a local fish store charges more but nearly $70 above the competition is price gouging, desperate, and preying on the unit informed.Through another retailer we were able to purchase the AquaFX Barracuda 4 Stage RO/DI unit for 145.Stay away from this crook!!!

Been using this shop for 5 years for all my saltwater needs, never had an issue

Always a helpful staff, ready to answer any of your fish questions

Best fish place ever

Awesome as ever

Need an answering machine or voice mail

Nearly every fish looks sick, has parasites... Over priced, poor quality fish store... Go down the road to Pet Supplies Plus for any fish needs...

Always nice and very knowledgeable

Privately owned fish shop with fish supplies and fish

They were closed when I went.

Real Magic Lnc