Great place! Excellent service! I was in and out in no time with an appointment. They have a great selection of accessories for your Apple products and the staff is really nice!PSA: if you are trying to figure out where to park around the mall to get to the Apple Brandon, just go around the mall till you find Books A Million store. Park anywhere around that store, go through Books A Million store (it’s an awesome store btw - do check it out as well) make a left, walk a few steps and it will be on your right side next to Spectrum store. Hope this helps!

I come up to fix my IPhone. I already have an appointment, but they put me in schedule for two hours. This is the rude guy in the picture.Fortunately that the manager was able to manage the situation.Not happy at all

My phone was completely useless to the point I needed a whole new phone. It was Monique that took the time to work the diagnostics and quickly swapped the phones. However I managed to forget my ICloud password but she still managed to get it recovered and took care of everything all within 20 minutes. She was truly exceptional!

An excellent spot to get a new Apple computer and accessories! Get there early though, it becomes very crowded relatively quickly. We just purchased another Apple computer and the service and help getting everything setup was very-very good!!

Very friendly. Ronnie from the Genius Bar was terrific. Very helpful and took as much time as we needed to answer all our questions. He went above and beyond to resolve our issue.

Ill put it up front; be prepared to wait if you dont have an appointment. I had to wait a few hours, so I just went home and came back later. But I can see how this would be a negative experience for a lot of people.I opted to wait because it was a pressing issue and I needed my device for work.Marcie (I believe that was her name), was super helpful to me. Was able to resolve my issue quickly and fairly, and Ill still be able to use my device for work Monday with all my data on it. This visit was a make-it-or-break it experience for me an Apple, and I left happy :)

Great staff from the manager (Christine) to the two associates Nicole and Nicole. I forgot my wallet/ID at home 2 hours away and Christine was able to verify my identity using what authentication I had with me. The process went smoothly with setting up my new iPad Pro.Thank you for your assistance and kindness Christine, andNicole who assisted with my setup.

I came in with my mothers iPhone as she had disabled it, hoping to get help factory resetting it. I walked into a packed store without an appointment expecting to be turned away. The nicest gentleman (I did not get his name Im sorry to say) helped me charge the phone and tried to get me an appointment before I left town. When he wasnt able to, he helped me reset the phone while he helped the other customers in the store. Great service!

This Apple location is not very welcoming. I went to this Apple store last weekend to see if they had the new iPhones on display and the security guard told me they were at capacity and that I “could just come back later”. So I asked how much later? 30 minutes, an hour? And she said she didn’t know. She clearly didn’t care if people got in or not. The logical thing to do would be to have a line outside and when 2 people come out, 2 more people can come in, etc… the treatment I received here was rude and unwelcoming. I’m never coming to this Apple store again. That security guard needs to be fired. Who is she to tell me I can “just come back later”? As if I had all day to just wait. Down right disrespectful!

Phenomenal service. It took two hours to reset my series 3 Apple Watch. Patience never faltered and she helped me cancel my current order for two new watches and reorder so I could get my military discount and pick up two new watches today. The long wait was absolutely no fault of hers. The entire staff was awesome!

I know that the Apple Store is good at Brandon Town Center. Its just that Ive never had to go in there thats why I only had that one star from me

Im not an Apple user, but took my Mom to the store for some assistance this morning while she was visiting from out of town. Troy was SUPER helpful and patiently helped my Mom with some questions she had about her devices. He gave her best options to help her with her concerns. Thank you Troy! He sets the bar for the way ALL costumer service should be!

Come with a lot of patience and a smile and you’ll fare well here.

As always great customer service. Courteous and efficient.

I would give a zero. Apple needs to make up its mind if they want to be a private club or a place of business. I drove 30 mins to be told by some rent a cop that you had to have an appointment.So, I have to have an appointment to give Apple thousand of dollars.One week apple is open to the public and one week you have to have an appointment.Sorry apple, some other company got my computer business today.

This store went from an easy going, helpful environment to an absolutely ridiculous mess. I felt completely uncomfortable the last three times I visited this store. The wait times are 2.5-3.5 hours for a walk-in to speak to an apple store employee.Not having that kind of time to wait. I had to make an appointment for over a week out to get my phone looked at.When it came time for my appointment I was very awkwardly confronted by an employee for pulling my mask down (while sitting at a table completely alone, no one within 6+ feet of me) in order to unlock my phone.I got up to look at accessories on the wall while waiting for my phone to be worked on in the back, which of course happened to be near this certain employee and he recoiled away from me (very obviously) because “ I was too close to him”The only person who made me feel welcome was the Apple security guy at the entrance handing out masks…For the record this is NOT an anti-mask hate rant, I wore the mask as required by the gentleman at the door. In order to get my phone fixed.I left without my issue resolved and had to make an appointment for the following week. And was just emailed on 08-04-21 that my appointment was canceled “due to an unexpected store closure”Get it together Apple. I have been a customer since the VERY beginning. But am reluctantly researching for alternative phone providers at this time.My 12 pro max may as well be a brick. It does not have good enough signal to do simple things such as stream Apple Music or send a regular SMS text message. Verizon says it is a hardware issue with the phone.I left this store feeling extremely stressed each time I have visited the last 6 months. And I do not recommend anyone visit this store.

Made appropriate appointment today for 11:10am. Kris (female) associate was not only unsupportive in her support, her demeanor dismissive, rude and insulting. Discriminate’s older generations and unwilling to assist. Dismissing you at first site due to age discrimination. Awful experience.

As a new iPhone user coming from Galaxy, I am disgusted by how Apple treats their customers. My i11 i bought a year and a half ago is completely unusable bc it stopped recognizing my SIM. I was told by Apple support to go to the store and then was told by the store to go back to Apple support and then for Apple support to tell me to bring in the phone to the store and get trade value for the 11 and I would upgrade to the 12. After a 10 hour work day, i lugged my 2 year old toddler into the store as advised just for Apple to make me not only wait for 40 minutes but also they wouldn’t do anything to help me, nothing. The tech was quite rude and was borderline embarrassing. Such a bad experience.

Called the store and it goes to the online sales, I requested to talk to my business account manager in the Brandon store and was told that I would have to drive from Lakeland to go to the store because the sales person on the phone was not allowed to transfer me. She asked her supervisor and was told she was not ALLOWED, not incapable but not allowed. What kind of shady car sales business is Apple copying!

Got my airpods, great customer service, had an issue which was resolved without ant issues n i walked out with my product!

I was having trouble to upgrade my iMac from Yosemite to High Sierra, Apple support tried several times to fix it they were very nice e and helpful but couldnt fix it so they help me setting up an appointment with an apple technician. Juan was very nice and patient with me since I am hard of hearing impaired. I cant thanks enough his patient. I you have a problem with your device trust these people they are very professional and knowledgeable.

Ordered online, didnt have to make a reservation to pick up and it was a very short wait. They were very organized, informative. And exhibit excellent customer service. Excited to try out my new phone!

I would keep a zero if that was possible because they don’t serve a single star. My husband and are having problems we are 11,11pro Max iPhones. They gave me an appointment for 11:00 a.m. on Monday, we arrived before 11 because we like to be on time. We check with two people first, took our temperatures etc. and join the line who are the moment had about two people. The first person when in and then the second one. When we got to the front another person came to ask whether we had an appointment which I showed on my phone. We waited and somebody came out and call someone who was in the back and had joined the line after us, then another person came to us whether we have an appointment and again I him. This time they had called several people Who are behind us on the line and who definitely had came in after we did. I complain to someone and he had no answer to me no he did care. We are senior citizens and I have a back condition that won’t allow me to stand in one single place for a long time and I let someone know of that and again they didn’t even flinch. I have no idea what happen with “Go have a cup of coffee and we will text you when we ready for you”? After waiting for 45 minutes I finally lost my patience and left. What is a waste of time, gas getting there Not to mention the aggravation. We will never go back to that store, I don’t care if I had to drive an hour but so unprofessional such poor customer service I knew they had bad ratings but now I have experience it for myself they need to put their act together.PS. After writing this review I got an email from Apple with the survey for a person at the Genius Bar asking how have been my appointment, have this person fix my problem, to which I responded with 1s and tell them how dare sending a survey on something that never happened. It goes to show how well organized they are.

The crowd control needs adjustments for better service. The employees seem to wander off and help multiple people at a time, leaving you with many questions, feeling rushed. Not a recommended store in my opinion.

We are a family of 4 and had an appt time. they tell us they will let us in 2 at a time trading off but then turn around and let other families of 4 inside right after us. not sure what the disconnect is but i guess they make the rules as they go along.completely disrespectful. will not be back

1st time in Apple store for hardware issue. Staff was awesome and helped me fast and quick.

Always great service. Always busy. Always Apple. Always.

The most painless experience ever! Great service, and super fast with appointment.

You need to make an appointment far in advance to go get any kind of service and make it online. They have their own security there and they REFUSED! to even go into store and tell workers I wanted to make appointment. I went there for my girlfriend who was not feeling good that day. I will never go back there nor will I ever buy an Apple product!!

Bought the wife a iPhone 12. Went to the Apple store to get headphone jacks for the phone. Waited in line for 30 minutes just to buy the headphone jacks. Got home and found out they sold the wrong headphone jacks for a iPhone 12. Waiting in line again to exchange or return the headphone jacks. Worst store to do business with. The employees dont even know what are the correct headphone jacks to use on the phones they sell. No wonder the European Union filed a Antitrust suit against Apple. Make life easy on yourself, buy a Motorola Cell Phone

Horrible experience. A bunch of fake liberals running this store. They are huge sticklers for the mask and they don’t support people with medical conditions. If you want to deal with the mask stuff and poor customer service than come here. I’m ordering online but it’s because Apple has good products.

What a horrible experience! After 5 days of no phone! Because the apple store sold me a stolen phone !!! FROM THE APPLE STORE ... again I repeat ... FROM THE APPLE STORE... I have proof of all of it.... Refused to fix and admit. The Manager Gary told me he couldn’t help me before I even explained the situation. He should not be in management. The energy was so bad. After another manager told me he would be there as well... terrible customer service . Go here if you want a bad day!. Mind you 5 days without a phone! Thank you so much Tmobile ! For stepping in for apples mistakes.

Staff and service are both great

Dont buy from this Apple Store! I bought a cell phone there and the salesperson didnt transfer my old cell phone number and gave me a new cell phone number. I had to spend an hour at the Verizon wireless store cleaning up the mess to get my old phone number back and transferred over to my new Apple iPhone. What a nightmare.

I went to get my Apple TV fixed I was in and out.

So I get to the Apple store appointment is at 12. I arrive about 11:50 I was greeted by the reservation line and they advised to get temp check and then stand off to the side for a few moments to get me checked in. I see a couple people start entering the line after me and then the young lady said I could join the line with me seeing 2 other customers go in ahead of me I asked so they came after and they go ahead of me and then she replied with they had earlier appointments. After I responded I did realize I said it kind of snappy but this where it went left...I hear her tell the guy she working with at the line entrance did you hear how she talked to me? Once I heard that and realizing I did say it with an attitude I looked at her and said my apologies..from there she was saying ma’am I wasn’t talking to you and so I re-spoke what she said to her peer. From there she kept going threatening to have me taken from the line and such..so much she must have called her superior over and I hear them exchanging what occurred. This myThing yes initially when I said something I did say it abruptly but what happened after I said my apologies was uncalled for. Then instead of the person she relating the incident to approaching me to make sure everything was ok it was like they had hawk eyes on me.First off I’m a grown woman I do not have time to even ruin my nails hair or any of that to argue or fight with a young child. But they need to address how she reacts and continues to keep going and mumbling things under her breath with the customer right thereOh last thing as I leave the store she was then talking to another employee staring me down..like it’s 20min later and you still on me.

Efficiently run. Had an appointment and was taken on time.

The line was so long....BUT it went by really fast compared to what I thought. Very happy with new iPhone 12.

Apple 🍎 shop- say no more

Worst place, I came in trying to get answers about my Apple Watch, people can’t listen to me when I answer in my Apple Watch, they don’t know why, so they suggested send my watch for inspection, I meant really?? I have insurance on my watch, I can call the insurance but I thought they can help me, instead a guy with really bad attitude suggested me what I said. Never ever coming back to this place, they really need to work on better customer service!!

Kind of a strange setup. Not sure what is what as far as stuff for sale and where to get tech help.

With the new protocols for COVID; making appointment whether you are picking up a product or getting repair, I was in and out within 15 minutes. The associate found and handed me the phone, and had great knowledge as I was unaware the model of phone I chose did not have a plug.

They really helped me figure out how to work my mac book

Im an Android guy (pixel 3xl daily driver) but this place has pretty good and kind employees; I went in to research prices for a friend, very good

I didn’t expect this from Apple. They don’t want to honor their warrenty They don’t want to trust customers even when I had emails from their customer care.I had the first and last horrible experience form Apple since last 12 years I started using Apple products. And I will not buy any apple products in future.

Is sad when you go to dine and they serve you a poor meal I understand the place is low budget but vegetables are not expensive at least they can serve some great vegetables but not Applebee’s Bcz even there vegetables are poor the serve bring me a second plate of brócoli and they look worst than the original that they gave me at 1st I don’t understand how can they serve this vegetables looking like this I’m very disappointed

Horrible service and communication with apple support. Literally made an appointment to bring my mac computer in 4 days ahead of my actual appointments in which I had to carry the monitor all the way through the mall only for the customer service rep to me they cant do a simple software update, w which wasnt a problem. The problem was that the fact that I had to drive to Brandon mall carry the computer through the mall when I couldve been told over the phone that apple wouldnt be able to support me for whatever reason instead of wasting my time!

WORST customer service I ever experienced!!! They were no help and did not try to help with fixing my broken screen. They kept trying to get me to purchase a new one. Do not recommend it is VERY GHETTO!!

Worst waiting system ever.nobody moderating the lines. make an appointment and come back at the appointed time and wait 20min in line even longer.save your time and buy off the shelf at target or walmart.

Very fast service

Great staff, even better security Shaq was extremely helpful to me when I didn’t know what to do or where to go.

Excellent service. Tony is the best! He was really patient and take care my needs. Apple you have a great employee. Thank you Tony.

Very busy store but fixed the issue my husband had with his iPhone

Precise service, time to wait is too long!

Speedy and friendly customer service at the Genius Bar, even during a pandemic! Very safe and organized as well.

Just got my new iPhone 12 for my real estate business and the people there were friendly and professional. - Ken Gaydos Realtor

The security guard made me feel very uncomfortable. I was talking to the worker and he kept walking around us in circles he was very close to me. He did not do that to anyone else that was in line prior to me. He was standing against the wall. As soon as I walk up to the worker. He starts circling us. Clearly that security guards needs some diversity training. I wanted to buy my Apple Watch from here but I’ll be going to international mall.

Staff is always very friendly and helpful! Stays busy but worth the wait to make sure your Apple products are well taken care of!

To much wait for the staff

I went to pickup an Apple Watch I had bought online and I got the rudest and laziest employee. I was trading in my apple series 1 watch since when I bought my new Apple Watch online it said that I could trade it in and $30 would go towards my new watch. The employee couldn’t see the serial number on the watch since it was small so she grabbed a younger guy to read it out to her. With her rude attitude she asked the young guy “do we even trade these in anymore” and the young guy was like “yeah we should”. I know it is a series one watch but I wouldn’t have brought it in if it didn’t say I could when I bought my new one. There was no need for her condescending attitude especially if she hadn’t even enter the watch in the system. Also, my husband bought a new watch online and had to mail in his old watch for his trade in. Apple had sent him a box but since we were going to the Apple store he brought in his old watch to see if we could just turn it in instead of having to go to the post office. We asked the employee if we can just trade it in right now instead of mailing it in and she was like “uhhhhhhhh no mail it in”. The way she responded definitely showed she was unsure. It’s sad that she was too lazy to just ask a manager to get a certain answer. The rest of the visit was her being rude and demanding with her “no’s!”, “Put in your password!”, etc. I wish I knew her name but it is not on the receipt. She was an older black lady with glasses working Saturday at 7PM. Apple employees are always so nice and helpful and it is sad to see someone with this attitude represent the company.

Alexis was amazing, she was so fast. Not to mention her amazing customer service. Will definitely be back.

I thought they sold Microsoft Windows. Walked out.

Recommend going to Apple store in Tampa International Mall instead. At this Brandon Apple store, even if you have an appointment, they do not take you in on time. And I have to wait on the line even if I made an appointment a week before. Dry and Rude check-in Apple team. They blame everything to Covid which is hilarious, why I need to make my appointment then??

Always friendly people. Well organized for being as busy as it is!

The process is tooo impersonal and leaves the customer waiting both to be seen and to have their issues resolved. Apple shoukd be able to issue customers replacement or loaner devices and the company should be the one waiting, not having paying customers inconvenienced and waiting to find out the issues with their devices or if Apple will fix them. Give customers replacements for non-working equipment and fix refurbish their non working equipment but customers should not leave your store being inconvenienced without their devices while waiting on Apple to assess and decide how to act. Bring back true customer service like craftsman tools use to have, if its broke or non working you should be able to bring it back to the manufacturer get a new one and go one with your life

This new system is really BAD!!! It is unbelievable that if I want to buy something they can’t help me because it is with appointments!! Really bad guys

We had an issue with a phone. Apple replaced it. Genius that helped us was great

A bit of a misleading experience. Lower quality service than I would expect from this brand.

No respect what so ever... Inspite of having appointment was waiting outside for long time... No respect for customers...

Appointments do not matter at this place. The folks that work here know nothing about their own products, nor do they have a clue as to how to fix a computer. Im really not a fan of this particular store.

Talked with a security guard there who was very helpful.Thank you

Is relaxed Monday-wednesdays and have a nice selection of shops! Got a few new ones as well!

The staff is good but the company system is very bad if you buy any Apple product from another country that does not receive it and does not include it with their warranty. This is contrary to what is stated on the companys main site .. Is the product that is purchased from another country was manufactured by Apple or Samsung .. to did’tnot even covered by warranty..!! from this momant I will switch to samsung products.

Extremely impressed with the help given by the technician that helped us.

Every Staff member I interacted with was very knowledgeable and helpful.

Great service. Amazing Staff

I would advise against buying warranty on apple products. Its a brutal process.

🤬😡🥵very bad customer servicethey doing nothing I get here 30 minutes early my appt time

I love this place and the the people who work there.

Careful with covid seems to keep levels allowed in stores small

The security staff outside of the store are extremely rude and condescending!

The store has mishandled my MacBook pro. It was given in for repair under backlight program and somehow the repair process ended up damaging my SSD and losing all my data. I was not able to work for a week due to this faulty product and faulty service. I almost lost my job but Apple doesnt care. I have been using apple products for more than a decade now and I am happy to say that I am finally free of this manipulative company.... Android here I comeEDITING MY REVIEW: After a back and forth with apple customer care for a whole week they finally agreed to repair my Mac free of charge. I feel like it is important to mention that here. To conclude, if the store damages your device please contact apple; they actually care.

The store is nice and it has everything Apple you could want, however its way too crowded and if you want help, it takes forever to get some help due to the overwhelming foot traffic into the store. They have very large displays so everyone has an opportunity to try their products, and the floor plan is nicely laid out to find the product youre looking for easily. Genius bar is in the back of the store, and its highly recommended you make an appointment for the genius bar. They dont do walk-ins. This is right inside the mall, so you have many other shopping and food options within walking distance. There are no public bathrooms in the store, you will have to use the mall restrooms.

Just passed through

Got it done there

As soon as I entered the store, I was greeted by an associate who immediate made sure to get a specialist with my request. The buying transaction was seamless and I was on my way out in just minutes. Awesome staff who asked the right questions for my request and offered additional assistance, like setting up a business account, which I did. The place was alive, busy and engaging.

My hubby and I have been going to this apple store for years now. We continue to go there because of the amazing employee Chris Lucas. He has always went above and beyond to help with whatever we asked about. Most recently he has helped hubby with the purchase of his new iPad Air. He is very knowledgeable and if he isn’t sure about something, he will find the answer so that we always leave satisfied.

Great service

They went above and beyond to help me thank you

Super customer service and quality Product

Shout out to Vladimir he was very patient with me being new to Apple products.. Thank you so much! Great experience!

Its a fairly nice store. Very busy for sure. I think they could use a few more employees. Overall, it was a good visit found what I was looking for. 😁

Never been let down by them or Apple themselves.

Purchased a new iphone and the staff was very kind

Crowded as always.

Great customer service, outstanding product! When a getting a computer consider this apple store first. The staff is very helpful and will recommend a product that fits your needs. The computer I purchased there 10 years ago still functions, but recently felt the need to upgrade, and I returned to this store. Additionally, they offer classes and other services.

Words cannot Express our gratitude on the detailed service provided from Brandon. He dealt with our issues with care, dedication, and professionalism. He did an absolute spectacular job in helping us. Great work!!!

The employee that greeted us cut us off in mid sentence to inform us they couldnt help with our issue, and offered no apologies, or interest. I know they are always busy and have well trained employees, and if what we needed was not offered, I can understand that, but it couldve been handled in a much more customer friendly manner. I would give less that 3 stars for the service we experienced, but I know they provide good service most of the time. We just encountered a bad apple in the bunch(pun intended). Fortunately, we found the help we needed elsewhere.

Should change the same from express line to line that your gonna stand in for about 30min also very similar to a regular line 😂

I would not purchase anything here. Very unfriendly. Cant get in without an appointment period. Calling is crazy if the answer, very long waiting time.