Amazing service, beautiful studio, clean and professional, highly recommend. I especially appreciated the bonus fall decorations and general attention to detail.They helped me with a piercing that fell out, they matched a missing piece, let me browse beautiful replacements, and then (a couple hours later) replaced the body piercing when I couldn’t manage it by myself. Across the board, I received a quality service, especially for an “emergent issue” type of walk-in.Thank you Z and Noelle.Remember to tip your helpers!

Friendly, helpful, nice! Visited multiple times and everyone who works there is always so eager to help and so kind! I walk out happy every time.

Always a fantastic experience at Identity. Ive gotten several piercings here and the staff is always super friendly and helpful. Ill definitely be going back for more jewelry and probably even more piercings.

I had a fantastic experience at Identity. i went on my 18th birthday to get my navel pierced and from the moment i walked in was personally attended to, had all of my questions and concerns addressed, and felt safe. they were very very clean and professional as well. only complaint would’ve been that i had to wait about an hour past my appt time to actually get pierced but the environment was so great that honestly i didn’t mind waiting. 100% will return (if i can decide what to get next!!), and was worth the hour and a half drive each way

So I went here for a nose piercing, I was really nervous to be honest since it was my first facial piercing at an actual piercing shop & I just genuinely didn’t know what to expect. The ladies working here were really nice and professional and helped me pick out some really nice jewelry for the piercing. I got very detailed after-care instructions on how to properly care for my piercing and so far everything is healing very well. The jewelry can be a little expensive but for someone like me with sensitive skin— I feel it is totally worth it & expected for jewelry made with safe quality materials. I will definitely be coming back here for more piercings and will also be buying more jewelry from here! 💯 Recommend

My experience at Identity Body Piercing was fantastic. I got to the appointment early but was still promptly helped. I had both nipples pierced simultaneously by Sara and Noel (I may have spelled those wrong). The facility was clean and Sara did a fantastic job of walking me through the process and aftercare. They anodized my jewelry to the perfect color and Im in love with the results. One of my nipples was more difficult than the other and Noel was so wonderful with it. She kept talking me through it and working even when I moved from the pain. Truthfully the pain was over fast and so far healing is going great. I cant wait to go back for my next piercing. My boyfriend brought me to the appointment and he even wants to go back for his first piercing! Would recommend them to any and everyone. The jewelry selection is unique and amazing too!

I came in for nipple piercings and I cant say enough great things about this shop.Absolutely fantastic customer service, Diana was my piercer, she was kind, gentle and her attentiveness was on point - she listened to me ramble about nothing and calmed my nerves just by being so confident. She also had an actual conversation with me about aftercare instead of just listing things I should do, above and beyond, Im so grateful for that.This place came highly recommended by multiple people and they truly lived up to their reputation!I will definitely be recommending this place in the future and this will be my go to spot if I decide to get anything else.Beautiful job, clean & quick - love you guys!

My review is for on-line purchases only....and my experience was flawless. Easy maneuverability and check-out. Items were shipped very quickly, in the cutest little gift box, and a thank you note. Now for the jewelry-WOW! Exactly as described and gorgeous. Ill be a repeat customer.

I would give more than five stars if I could. The service was stunning and the workers were so awesome. Everyone was very kind and informative. They will let you know if your anatomy is at risk for a piercing, which can be disappointing when you really want a piercing, but at least you know they wont let you get hurt. I had my rook and helix done here and theyre both healing very well. The jewelry is about normal pricing for good quality jewelry. The place is super clean. AND the business is female owned! Very glad I went here and would recommend to anyone.

So many people recommended Identity to me for my first non-earlobe piercing and now I understand why. Everyone there was so supportive and patient and let me take as long as I needed to pick jewelry etc. Noel did my rook piercing and was INCREDIBLY patient and kind—I was super nervous (and it showed) so I appreciated that so much. I feel super cool with my new jewelry and will definitely be back for more!

This place was great! They have a great collection of jewelry that are fairly reasonable. The only reason I’d take off a star is because I made an appointment for 3 weeks out and then had to wait 45 minutes to be seen. I had no idea they take walk ins as well!!

I got pierced in July and had a amazing experience. In September, I had to go back and have the piercings replaced. I removed them for surgery the previous day. The person who worked on me didn’t know I was too swollen for the original piercings. After painfully trying to get it in, she realized I needed a larger size. By then I was sore and afraid. She was short and snappy with me when I asked if she would talk me through the steps so I could know how soon it’d be over. She was irritated and rough while handling me. I cried the entire time because it was so painful.

I got a daith piercing this past week at Identity and had a wonderful experience! I drove about 3 hours to get there. They ordered the Maria Tash earring that I wanted. Sarah, my piercer, did an awesome job and was very knowledgeable! Everyone that helped my check in for my appointment was very friendly. I would definitely recommend Identity!

I will always let people know about my favorite piercing shop in the city! The staff are so kind and helpful. I love all the safety rules they put into place for coivd. The jewelry here is all well made and thoughtful. You will pay a bit more but spending money on something thats going on your body is way worth it to me.

Although I have not physically gone to the shop, I placed an online order and was so pleased with the jewelry I ordered! The shipping was so fast and packaged so nicely. Thank you so much! I will definitely be ordering again ❤️‍🔥

Eight years ago I received a super tiny piercing on my left nostril; in fact it was so tiny and delicate my body rejected the jewelry five years later and the skin on my nose was always raw and getting infected.Id been missing it because my right nostril healed successfully and never caused me any issues so last week on Friday I mentioned my desires to a wicker park tattoo artist on North Avenue and he strongly urged me to walk in immediately to Identity piercing to try my luck again 😀Im so happy I followed his advice because this particular piercing studio is the most elegant with so many gorgeous pieces of jewelry to choose from! Yes they have pure gold here so save your pennies and splurge because the jewelry here is so beautiful and everything is created for people with sensitive skin like me.My piercer was Samantha Jones and she has a wonderful sense of humor and compassion ❤ for the human body so I highly recommend her if youre the type of person who gets a bit nervous before a piercing. She chose the perfect sized guage for my nostril and also the proper placement so the jewelry will sit perfectly and be noticeable.The pain was extremely tolerable and honestly she did such a good job my nose healed extremely fast even though its still a bit swollen. The healing process after a nose piercing usually takes two full months in general before the swelling of your nose goes down and she recommended I return in 6 to 8 weeks to switch to a smaller flat end backing for the jewelry I chose.The women here really are organized and know what theyre doing and everything here is extremely cleanly and artistic.You will love coming here not only for the wonderful services; but for the artistic and feminine vibes !Very pleased I listened to that tattoo artist 🎨 and will definitely get more piercings here in the future when Im ready.

I had the best experience at Identity just now. First, the person on the floor was playing my favorite album. She was so nice, friendly, and helpful. She had really good suggestions and seemed genuinely happy to be picking out jewelry with me. Next, the piercer changing my jewelry was so sweet and made sure I was informed on how the jewelry would look in my ear before putting it in. Next, their in-house jeweler actually added a jump ring onto my jewelry to make it look better in my ear. Customer service, atmosphere, jewelry, and pricing was 1000/10. Definitely going back for all my ear jewelry in the future. Go here and make sure you tip!

LOVE LOVE LOVE LOVE all the gals that work here. I first ordered some things online for pick up and WOW. The packaging was super cute and so well thought out! the owner, Molly, is the sweetest, raddest gal Ive ever met. Shes super hands on and so helpful! Ever since then Im a regular client of hers. All the piercers and the people working the front of the house are super polite and professional! Ive had Elaine and Steven help curate my ears! Jojo, Sara, and Madeline have all pierced me and I love each of them! The process was fast, easy, and oh so comfortable! Highly recommend!

Amazing and helpful artists, it felt like family.

Funny how you have to have your physical vaccination card with you to get piercings around the nose and mouth but nowhere does it inform you of that on the website? So you end up driving all the way there only to be told you can’t get what you want pierced (even if you have a picture of your vaccination card). I feel like if a business is going to require you to have the physical card with you, it should be very explicitly stated on the home page of the website. Unprofessional in my opinion.

I have not visited the shop because I live very far away BUT I did order a few things from their online shop. They are also APP certified which is why I bought from here. I have very sensitive ears and my cartilage piercings were so angry from wearing cheap jewelry so I decided to fork over the money for nice, quality pieces. The earrings arrived safely and are so beautiful, I’m so happy to have them in my ears. The shipping was fast and I got the sweetest thank you note, a coupon code for my next order, and even some candy with my order. I’ll definitely be buying more earrings from this shop in the future!

They were absolutely outstanding from the greeting to me leaving was nice I cant remember the guys name that actually did my piercing but he was really nice very informative even though he didnt tell me till the last minute that he was going to heres my ear with a needle and not one of those piercing guns but even the reason between him not piercing it with the gun versus the Needle was very informative...I liked it and am going back to get the other side...

Sarah pierced my second and third holes in my earlobes last night. She made perfect placements and walked me through what she was doing during the entire process, which put me at ease. Sarah was awesome and the jewelry selection is outstanding.

Everyone who works here is super friendly + helpful + goes out of their way to make u feel welcome :) noelle helped me get some jewelry for my extremely old and migrated navel piercing and it fits perfectly, exactly what i wanted + super affordable as well. noelle put the jewelry in for me and was really gentle and thoughtful in doing so ~ definitely coming back to them for my future piercing needs :~) the owner molly is also amazing and kind and cool!! can’t recommend this place enough +++

Great service. My daughter got her second ear piercing and she was nervous. I think they handled the situation well. Id go back.

Amazing staff, great ear piercing experience, quality jewelry. Will definitely go back.

I love everyone there. Clean, professional and a overall great experience.

Best place in Chicago to buy body jewelry. I often struggle with finding nice, pretty jewelry that is good quality and wont irtitate my skin. Identity body piercing has it all plus more. The employees are very knowledgeable and professional. We were helped out by Steven and he helped us in a very kind and patient manner. All our jewelry was heat sealed for us and they can change your jewelry for you there, very helpful for those hard to get ear piercings. Will definitely be coming here again.

I love this place! They helped me put in a nose ring that had closed up TWICE and the second time they didnt charge me. I just got a tooth gem done there and they were so so sweet. Make sure you bring your physical vaccination card so you dont have to run home and grab it like I did.

Santi did a great job on my septum piercing, love it! The place is a bit pricy and bougie, but well worth it. Place is clean and staff seems knowledgable.

Love this place! The piercers are nice and friendly. They also care and won’t do just any piercing if they don’t think you have the ear anatomy for it which is very helpful and saves you time and money in the long run.

Was recommended this place and was blown away with how through, receptive and professional the staff are. I got exactly what I wanted and was very happy with the nose ring size.

Nice little place. The service is pretty quick and the people are very nice.

Professional, kind people! All the piercings I got here healed well and were placed extremely well

Amazing staff.Sara who pierced my ear was super nice and wonderful. It felt like she pierced me in 5 seconds lol she probably did to be honest.. she also changed my helix jewelry for me..I feel bad because another woman helped me pick out the jewelry that I wanted and she was so nice and helpful.If I lived in Chicago I would be here often getting pierced, but since I dont Ill have to wait for the next time Im out there lol*clean place*friendly and knowledgeable staff

Amazing customer service. They helped me exchange my order after I messed up the size jewlery I needed. Will definitely buy from them again. Also the shipped orders are adorable.

Adorable place, super hygienic, caring staff ❤️

Wonderful place to go for my first piercing! very queer friendly, 11/10 would recommend

This is the second time Ive visited the shop and I like it more each time. I got some cartilage piercings and purchased store jewelry to swap some other piercings. Sarah has a deft hand and Z was knowledgable with an artistic eye. If you know St Sabrinas (Mpls/MN), you know that the quality and range of their jewelry is unbelievable. This store rivals that in the best way possible. Huzzah and many more happy piercings at this store!

Amazing place. Best place to get Jewelry, i found my new spot. Everyone was amazing. If i could give it 10 stars i would.

Last week I made a jewelry appointment online to help figure out what size my lobes had shrunk to during Covid quarantine. The shop had just opened so I was able to roam around and did immediately feel confident I was in a clean shop.Michael and Sara were a great help, Michaels keen eye and calipers diagnosed two different sizes and recommended this zebra wood pair in 1 1/8 for a very reasonable $34. Michael then gave me great advice how to carefully size back up to a happier and healthier ear. (These big ears are 15 years old, advice has been updated a bit from the olden days)The jewelry selection might be the best in Chicago, varied from smaller bits to quite large. Also the jewelry suppliers they use are some of the best in the business. Every metal is represented here, silicone, woods, and stone. Lots of sparkly and hanging styles too. Check out their Instagram to see the selection at hand.I would not hesitate to send anyone in here for retail or for a piercing appointment. In fact I did the next day.

Clean, informative and overall wonderful customer service. Def will be back again.

Lots of gorgeous jewelry, and supportive staff that worked well with a scared pre-teen.

They have a great selection and are very friendly! Will go back to them again!

I cannot say enough great things about Identity. Super clean space, and the team there is just amazing. Sarah has done two of my ear piercings, and I plan on returning to her for a few more. Molly is extremely friendly, and makes you feel like a best friend right off the bat. They never rush you when you picking out jewelry, and they’re always sure to offer professional opinions when asked. I love it here, can’t wait to go back. Thank you Sarah and Molly for your professionalism and kindness!

Very helpful and professional got everything I wanted...the quality of jewelry and service has definitely solidified me as a returning customer

WARNING:EXPENSIVE PLACE. Piercing was great. Must say it was kind of a rip off. They charge every single piece of the jewelry. The bar bell, the gems and for the piercing, plus IL tax. $600 for a belly button piercing and a set of nipples.Jewerly ranges from $100-$300. If you have money to throw then come here. Idk nice place to get jewlery but other places to go and get pierced. Both good and bad.

I paid 400+ for 2 sets of earrings for one to fall out when i was told that wouldnt happen with the flat backs. And they want me to pay another 100$ for just the replacement one.. not good jewlery 0/0 WOULDNT RECOMEND GUYS

Sara was great! Knowledgeable, experienced, professional. I wish I had been offered to buy saline solution.

Came in to buy some 2 Gauge plugs. They talked me out of wood but I got some really nice Amethyst and Aquamarine ones instead. All the typical jewelry (necklaces, rings, bracelets, earrings...) here is AMAZING.

Really loved this place. They were very friendly and helpful. They have a variety of jewelry to choose from.

I first went to Identity because my husband had an emergency where he needed to get his earrings out for a CT scan. He told me about his experience and how kind the staff was, so when I thought about additional ear piercings for me, I decided to book there. I’ve been to Identity three times now for three different sets of ear piercings, and I’ve even brought along a couple friends who also ended up getting piercings and loving them. I’ve had a great experience every time. The shop is clean and comfy, the staff is patient and knowledgeable, and the piercers are super professional and nice, talking you through the whole process. I’ll definitely keep going back for downgrades, jewelry, and any other piercings.

Absolutely the best piercing experience I have EVER had!!!! The staff was so helpful and knowledgeable and caring. They helped pick jewelry, talked through the entire process and everything was 100% clean and safe and amazing. I would recommend to anyone wanting any piercing in Chicago! Or even from outside of Chicago...it was that memorable.

I’m such a huge fan of this place-I’ve made lots of purchases and have gotten pierced twice. The owner of this shop is so helpful and patient with all of my emails about customizing pieces, plus she is an amazing jeweler. This is my ultimate candy shop-absolute favorite store ever. The jewelry collection is eclectic, staff is friendly and helpful, piercers are professional, this is the only place I’ll go to for piercings and jewelry.

Absolutely great place to get my 9yo daughters ears pierced. So clean, so professional. They really made her feel at easy. I was really impressed with their Covid-related protocols as well.

Very professional. Make an appointment through the website for a faster service.

Got three piercings done here - clean, friendly and efficient & they had a great selection of jewelry

Super nice people and amazing collection of jewelry!

Everyone was kind and helpful

Very knowledgeable about piercings, responsive to questions about after care (even after youre done), and a great selection of jewelry.

Identity was a lifesaver back in May when I needed to pick up a nose stud after mine fell out. They were incredibly nice and accommodating, and despite quarantine they were able to answer all of my questions via email. The packaging the stud came in was really sweet and personalized. I have very sensitive skin and wanted to make sure the piercing was made with quality metal; Ive had it in for two months now and havent had a single problem. I would recommend them to anyone.

Everyone here was knowledgeable and helpful. They have a huge selection of jewelry to choose from though some of it is rather pricey.

Went in to get my ears pierced and the staff was very friendly and helpful. Sara pierced my ears, she was very professional and never felt more comfortable. Highly recommend! :)

Great place to get piercings! Very professional

I absolutely loved my experience here! My two piercers (Jojo & Madeline) were extremely professional and had very calming presences. My piercings turned out fantastic and I could not recommend this shop enough!

Noel is a very talented and knowledgeable piercer! She helped me pick out the perfect Christmas gifts.

Helpful but expensive

Great place. Very clean and tidy. I love to browse and just look at all the beautiful jewelry. The staff is very friendly. Totally recommend coming here.

I love this shop so much. Since moving to Chicago 4 years ago, I’ve gotten 5 ear piercings there and have bought about 8 earrings. The selection is unparalleled; the owner Molly has amazing taste and I get tons of compliments on my jewelry from there & am always so happy with my purchases. There is a great range of jewels both style and price wise. Every piercing I’ve gotten there has healed perfectly. I had a few not so great healing experiences from a less-quality shop in college I used to visit, which taught me that skilled piercers are not always a guarantee, but the staff here is wonderful. Clean, professional, friendly - I leave every visit extremely satisfied. Glad to see that others have rated this shop highly as well!

Went to this shop for the first time in search of some plugs in the next size up. Was able to find beautiful stone jewelry, and one of the specialists helped me stretch on the spot. This place has one of the greatest collections of plugs/organic jewelry I’ve seen. Killer service, too. I’ll definitely be back.

This is the place to go. I wanted a simple cartilage piercing and friends recommended Identity. They are so professional and great about handling walk-ins. I had a sizing issue and the staff was super helpful on the phone and fixed it up on my next visit.

Fantastic service. Shop is clean and the jewelry is displayed beautifully. The person helping me pick out my jewelry made sure I understood the cost and helped me find what was best for me. Definitely would reccomend.

My boyfriend got his industrial done back in December, and he still loves it! It looks fantastic. They really take their time to ask you proper questions, give you real advice on aftercare, and find what’s best for you. Also, the jewelry is added into the price of the piercing, making it so much easier and giving us piece of mind in choosing the best piece.Piercings should always feel safe and clean. Here, we had no doubts. Best use of our money for piercings, and we can’t wait to go back for more! ✨

Although they are a bit on the pricey side, its WELL worth it. The cleanliness of the business, the professional yet courteous and friendly environment was exceptional. I would definitely recommend others here as well as continuing to go back myself. Thank you guys for all you do. ❤

Got my tooth gem here about 2yrs ago and I still have it! Their body jewelry is definitely high quality.

The ladies were so nice and helpful. Very personable and made sure I was happy with my appointment. They spent their time helping me find the right jewelry I was looking for. Would recommend & will go back!

Every time I go in, theyre nothing short of courteous and incredibly friendly. Got my nose done there, had the stud switched out there, and each time was smooth sailing. Yes, the prices for the jewelry can seem a little up there. But you get what you pay for and the quality of the jewelry is tops.

Ive been going here for years, since I first moved to Chicago six years ago. Nothing but incredible people, incredible jewelry, incredible services. 20/10 completely recommend!!

Elaine was incredibly helpful with helping my girlfriend find a new piece. Everyone here is so knowledgeable and helpful.

My fiancé and I brought his daughter here for constellation piercings. The owner, Molly, was very patient, professional, and informative with helping her make her jewelry selections without being pushy. My fiancé’s daughter liked her piercer, and was thrilled with the results. The shop is classy and clean. As a nurse, I was pleased to see appropriate clean/sterile protocols were utilized. The other staff were also very courteous and adhered to social distancing guidelines, even though they were very busy with many clients. Theres a selection of jewelry, from simple pieces to high-end. Very impressed!

Five stars for the people and customer service. Our piercer Tinker was great!Four stars for being unable to schedule an appointment ahead of time through the website or by calling the number listed on their website. We decided to walk in and had to wait a long time to get serviced.

Had a great experience. They were very knowledgeable and explained jewelry styles and suggested types based on piercings. I was nervous to start gauging my ears. They explained the whole process and sized up my original ear piercings for me. Will definitely go back!

Ahhhhhhhh i love this shop, holy moly.

My favorite place for piercing & jewelry! I have been going here for years and all of them are so nice and helpful.

It’s a very nice shop, and they were fast and efficient. They also have a beautiful selection of jewelry and very unique pieces. I will say though that I agree with the other reviews stating that they felt rush to get in and out of the place as fast as possible. When I was getting my nose pierced it felt like they were being timed and needed me to have my nose pierced, the aftercare “kind of” explained to me, then have me pay and out the door in 10 minutes. I understand that at the time I was there, the shop was quite busy and they had other appointments. But taking time to make sure the customer is comfortable, and that everything is being explained to us thoroughly is also important - especially the after care. It is a piercing and a modification being made to our bodies after all.

They are rad. Really helpful too, they answered all my questions, and put me at ease so I could better decide what I wanted. Madison is very chill and explains everything before doing it so its not shocking. I was surprised at how quickly it all happened, and it didnt hurt nearly as much as I thought. Everything is healing wonderfully.

Very professional, total second piercings cost me $210-cheapest earring was $15, but I went for the synthetic version of the princess cut diamond in rose gold, which was $60 a piece. Backings will also run you $20 a piece, so the total cost of the earrings was $160. Hope that gives you a good estimate 👍🏻

I am very happy with the septum piercing and jewelry I got from identity piercing. The placement is good and the quality of the jewelry is amazing. Lots of beautiful choices. Pricey but worth it.

Really nice staff. Reasonable prices. Never had any piercings done before going here. They explained everything really well.

I had gotten a bad septum piercing at another shop. I went to Identity to get it corrected and they gave me several consultations where they said to wait out the healing process. When it was ready, I got a piercing and was not only able to pick the color of my ring, but the ring was measured correctly and put in perfectly straight. They took their time and it shows. My piercing looks much better now! Madison did a great job.

A bit expensive but nice place overall

The technicians at Identity were very friendly and efficient. I made an appointment and was taken care of quickly. They have a good selection of jewelry available at varying price points.

Great body piercing shop. Tinker was able to see my wife and get her piercings just right. Great selection of jewelry and very clean. Will definitely be coming back again! See you guys again soon.

APP piercers and AMAZING, AMAZING selection of implant grade jewelry.If you dont know anything about piercing--your first step is getting pierced with implant grade material (no, surgical steel is not implant grade) and getting yourself an experienced, hygienic piercer. This place has both of those things.Also the prices were good. As someone who only buys high quality jewelry, they didnt jack up the prices on gold or anything.Very helpful people too!

Excellent studio! Very professional workers that are kind, knowledgeable, and welcoming. Very diverse jewelry selection. Tinker is the best. 10/10 would recommend.

Great place for a piercing, especially if you’re newer to them. The person at the front was kind, helped me figure out what kind of jewelry I wanted and what was standard. Also let me know what the price would be upfront so I wasn’t surprised later (they’re not cheap, but quality = $$$). My piercer, Tinker, was great. Walked me through what was going on as he did stuff. It was to-the-point and quick, but not rushed at all. His apprentice was there watching and she was super kind and informative with aftercare stuff. I got my septum done and if I need anything else, i’ll go back to them!

Great experience with getting a cartilage piercing stretched (it had started to close several weeks earlier) and a new rook piercing. Was unsure what to get and everyone was very helpful. Would definitely choose to go back here if I need another piercing while living in the Chicago area or if another piercing begins to close up.

The piercing was great and the piercer did an amazing job....but the girl in the front selling the jewelry mixed up my jewelry selection with my friends. Right piercing wrong front....she also didnt tell us the extra charges until after we picked out our jewelry. Good place very professional piercer...just wasnt the best experience for me or my friend.

I had a great experience at Identity!! I got my doubles pierced and am absolutely in looove! The staff was friendly and helped me find the jewelry I needed. Great quality of experience and jewelry, highly recommend!!

I was at a coffee shop and just randomly decided I wanted to get a piercing. I wanted to get my cartilage re-Pierced and after doing a ton of research on shops in the area I landed on Identity. Their jewelry selection is insane and everything is so beautiful (once I’m done being a broke college student I have my eye on a few different pieces I want to get). Molly was absolutely fantastic and told me prices of everything I asked about. She was super knowledgeable and friendly. Madison pierced me and she was fantastic! It was super easy and fast. Everything is extremely clean and well priced. I’ll be definitely be back for my further piercings and to add to my jewelry collection!