I don’t leave reviews often, but my experience at The Purple Butterfly far exceeded my expectations. As I new mom, I was so thankful for all of the adorable options, very reasonable pricing and FREE monogramming! Customer service was GREAT. I will be back!

Prepare to be amazed when you go into this one-of-a-kind childrens store in downtown Franklin off the square. Stylish clothes for babies to size 6, plus a full room of curated toys. Best of all, theyre affordable! Owned by a local husband and wife team who make customer service their number one priority. Ive never left empty-handed or disappointed.

One of my favorite childrens boutiques in Franklin, TN!! The owner and her husband are very kind. They do in house monogramming, and have so many different selections that wont break the bank! SO many wonderful toys and unique pieces to select from.

We love all our purchases from the Purple Butterfly. They have beautiful clothes and a great toy room, too. Customer service is top notch!

I have been ordering out of state for my grandchildren that live near their store. Neil and Dale are Amazing and Caring. They have a great inventory of toys, clothes, specialty items. Finally was able to stop in and see their store! A Wonderful Experience for myself and my grandchildren.

Great selection of beautiful children’s items. I love visiting and finding quality clothing for my son. You can’t beat the free monogramming on items purchased from the boutique! I will continue to frequent this amazing small business!

Owners are so caring and do a great job. The clothes are awesome.

Love this store so much and the owners are always so helpful. Love their monogramming as they have so many options

The store owner went above and beyond to put together an amazing assortment of toys for my grandsons 2nd birthday. She was so helpful and kind. I’m so grateful to have found this wonderful shop!

First time bringing the kids in today. Let me tell you they had a ball in your store and we ended up leaving with several items from your extensive Melissa & Doug collection of toys.The clothing was very cute and well thought out as well. It is nice to know that you monogram as well as we usually purchase our children several item which need monogrammed.We are glad that your store is a vital part of this community and caters to the children. Even though this was our first time here, it will definitely not be the last as we are glad to support you and greatly happy with the selection!

I love this little shop. I’ve made several purchases for my children from the toy section. They have the best selection of Melissa & Doug toys. Additionally, they have made some really nice monogrammed baggies for our customers. Such a great addition to the downtown Franklin scene!

What a great childrens store! If you are looking for childrens clothing or toys and wanting to support a small business, then this is the place to visit! With a machine in the back of the shop, anything can be customized with a picture or a name: bows, onesies, jammies, masks, bibs, etc. Clothing collections include Tea, Rufflebutts, and Angel Dear among other brands. The owner is extremely nice and will help in any way she can. Located in a cute house in downtown Franklin, this is a must see place! Prices are fair and comparable to other places.

I absolutely love this store for children. Dale has a little bit of everything: beautiful clothing, educational toys, a whole wall of bows. Worth the stop.

The Purple Butterfly is an adorable children’s store in downtown Franklin, TN! Dale & Neal (owners) are always welcoming and helpful! This is a great place to shop for outfits and/or gifts for all occasions!

Awesome shop. Went for the first time today. Well lit, clean, great selection, reasonable prices, and they print names on the items at no added cost. Great place to get gifts.

What a welcoming place! We were walking by and the bunnies caught our eye! The owner let my son play with and pet the cute bunnies for as long as he wanted! The shop is beautiful - neatly organized, bright, and beautiful! Thank you!

Absolutely LOVE LOVE LOVE this please and the owners who always make us feel like family! They have the cutest selection and if they dont have it find it else where and they will still monogram it for you!

Loved my first visit in this adorable shop! The sweetest owners and items and FREE monogramming on purchases!! My newFavorite store!!

Dont waste your time. The prices are too high for what you get. Very disappointed. Ugh...

Unfortunately I had a terrible experience.

Magical!

Love this store and owners!