Cool place. We had old timey pictures taken. They turned out really cool. The guy that did them was really nice. He made us feel comfortable and was open to outer photo ideas. Overall it was a fun time and we got some really cool photos.

Quality merchandise and great customer service!

Amazing store with awesome souvenirs

Your #1 stop for all things Fresno and cool.

If you need Fresno centric location amazing quality goods visit this place! I love their apparel and their creativity!

The place is amazing! Awesome stuff from local people, things you wont find anywhere else. A lot of stuff you didnt know you were looking for, but then you see it and have to have it. Really cool.

If youre heading to downtown Fresno at all, you have to stop by Root General. They sell vintage clothes, local goods, and do prints on hats, shirts, koozies, and more with their custom designs. Plus, the store is always decorated the cutest while smelling so good!

The owners are invested in and believe in downtown Fresno. They have unique items like their Fresno hat with a logo made from leather baseball mitts. Their new/ current location is great, its in Warnors Center on Fulton Street.

I have never been to this store but I am making a very special trip there tomorrow for the Rae Dunn book signing . My daughter lives in Orange County and is an absolute HUGE fan of Rae Dunn so I thought it would be special to go get her an autographed copy of Ms. Dunns book . Should be a great day !

A great store run by great people! I love that they are committed to Downtown Fresno.

I love Root! The owners are the nicest people I have ever met. They have a huge variety of local goods and some even more amazing t-shirts that they design and screenprint in-house that are so Fresno-centric. They also host great workshops that you can find out about on Instagram and Facebook (from flower design to macrame and self-care). And to top it off, they host a killer ArtHop show each first Thursday of the month.

A visit to Root is always a must when visiting Fresno! It is a pleasure doing business with a small business that cares about their community and I always walk away with a purchase that I feel good about.

I stop by Root to cop some new threads every time I leave that bar next to Warnors that sucks big time. Thanks for always being there for me Root!

DONT KNOW WHERE ROOT IS...IF ITS THAT BAR NEXT TO WARNORS, IT SUCKS BIG TIME

Great local merchandise, good vibes, and lovely staff!

Friendly owners. Great apparel and gifts for a friend or for yourself ✨

Awesome place and people, perfect for Christmas gift shopping.

Cool stuff, owners are nice