Very friendly, knowledgeable, honest and trustworthy. From the first time I walked they were very welcoming and helpful. Made me feel right at home. Ive been using them for years, highly recommend!

Great place for jewelry knowledgeable and friendly wife loved her ring

Heather and Jeff provided phenomenal service at a great price!! They worked with me to design the perfect ring for my now fiancé and did a great job resetting her great grandmother’s diamond. I was nervous to take in such a treasured family heirloom, but Heather and Jeff quickly made me feel very comfortable with them and trusting of them! The three stone ring came out great and my fiancé is extremely happy with it! Heather stayed in constant communication and was even able to rush a custom mounting in under a week to stick to our original timeline! I would highly recommend Mid Continental Gems for anyone looking for any type of jewelry and I will come back for all of my future jewelry purchases!!!!

I had a great experience. Very fair pricing, and did a great job on my repairs.

Great friendly place to do business with a top notch experience. They go above and beyond to get the jewelry or stone that you want. No high pressure sales open honest and great pricing thanks for the help 👍👍👍👍

Great selection and outstanding prices. High-quality, custom-made pieces or choose from diamonds and gemstones already in the store. Top-notch service and an incredibly helpful staff!!!

If you want your Jewelry fixed right I highly recommend Mid Continental Gems located 1514 S 84th St in West Allis, WIMy ring I got from Kays Jewelers almost 15 years ago. I always kept up with the cleanings for the warranty. Within the last 3 years I have had it repaired 4 times by Kays and every time I got it back I would either lose the same stone or another one would come out, to the point where they said my warranty was voided and I was paying out of pocket for the repairs. The last time I had worn it one day after they had fixed it at Kays and another stone fell out....so frustrated. My husband after that refused to get it fixed anymore and I thought this might be hopeless. I really love this ring so I decided maybe its not me maybe its just not getting fixed right. And what do you know I was right! The gentleman at Mid Continental Gems said that whoever I had taken it to before did not fix the post right for the diamond to stay in place. I did not tell him where I had gotten it fixed at but he will know now because of this review. The amazing thing is I paid over $125 dollars each time at Kays to have it repaired and he only charged me $31.00 Wow!!! I will never go anywhere else so if you want your jewelry repaired right at a honest fair cost this is the place to go. I also will be back because they have some really nice pieces on display that will make nice gifts for my loved ones❤️

Always a great place to shop! Heather is wonderful to work with and always seems to help finding the perfect gift ideas. Highly recommended!

A lovely atmosphere with tasteful decor and wide variety of beautiful jewelry. Heather is a joy to work with, extremely knowledgeable, and will go above and beyond to get you exactly what you need. I will definitely be returning for all of my jewelry needs (and wants--lets be real).

My wife and I love this shop and I absolutely could not recommend a better jewelry store. Very knowledgeable, honest, and genuinely great people run this store. They did outstanding work on my wifes wedding ring and on several occasions gave appraisals and advise on some various items we had brought in and I wouldnt take scrap gold and sterling anywhere else.

Quality products at a affordable price wife loved the charm i got her thank you.

Wow! These people are incredible! I went in not knowing what to do or expect, and was greeted by actual JEWELERS not sales people! How refreshing! They custom made an INCREDIBLE engagement ring for me, super good quality for literally HALF the price of the other stores I looked at. I found my new jeweler!!

I know people normally write reviews when things go very well or very poorly. However, I really felt that this needed to be said. Mid Continental will hold a special place in my heart for many years to come. My fiance bought my engagement ring from Terry Sr. back in Nov. 2014. Im not going to lie and say that I didnt have a great first experience with Mid Continental - I didnt have a great experience. However, I feel that a business truly defines itself by the way they handle difficult situations. When Terry Jr. and his wife Heather took over the business mid year this year, they strove to make my situation a good one. They were determined to earn my business back and leave a good experience outcome in my mind. Im happy to say that today, they have. Terry and Heather were by no means obligated to work with me. Technically, legally, they didnt have to do anything for me. However, that was not the approach they took. They took a loss to make my situation right. And when that still wasnt enough, they went even further, truly above and beyond, to make my fiance and I lifelong customers.If you had asked me three months ago if I would ever go back to Mid Continental, I would have told you no. Today, Im happy to say that we bought our wedding bands there last night and intend to go to them for all future jewelry needs.I can not thank Terry Jr and Heather enough for bearing with me and making this experience wonderful.

My husband and I both purchased our wedding rings here. Our experience working with Heather was 100% positive from start to finish. Their prices are unbeatable - we would absolutely shop here again.

I took my great grandmothers ring here to have the diamond re-set for an engagement ring, and Im very glad I did. Terry and Marie are knowledgeable, patient, helpful, and fair. They accommodated my design requests every step of the way. Even after I got the ring back and it wasnt exactly what I had hoped, they adjusted the design and resized it for free!They are usually very busy, so if possible, give yourself a few weeks to get something custom made. Cannot recommend them highly enough though, the low prices, high quality, and customer service make any amount of waiting worth it to me!

I love this place! Youll get great prices here. Heather is amazing!

Been a customer for 20+ years. Nice people. Fair price. Will be back soon for a ring for wife two... ☺

The owners are very knowledgeable and there is no better place to buy a diamond ring in Milwaukee. Go to any other jewelry store and pick out what you want. Then go to MidCon and they will be 30% or more lower in cost

These people are incredible! Every single experience I have had at MCG has been positive. You CANNOT beat their prices and quality! You can get beautiful custom jewelry here for even less money than that junky mall quality crap. Very kind staff, I would recommend them to anyone!

Took some loose gems in that were certified by 2 Gemologist and another today at another location. The value on what they gave us was way to low and telling us to sell on Craigslist ect is way to easy for someone to get ripped off. For being a certified geologist should have the tools as well as the know how to cut a uncut stone. I wouldnt recommend this place unless you have your stuff checked by more then just them.

My husband bought me many pieces of jewlery from Mid Continental over the years. Terry did a great job for us all the time and his son and daughter-in-law are carrying on the tradition.

Had my ring sized accurately, quickly and for a very reasonable price!! would visit again!!

Great staff,very knowledgeable, best diamond prices

Ive been buying jewelry here for over 15 years, outstanding customer service, nobody in the city can beat Terrys prices.

FANTASTIC SERVICE!!!! Speedy transaction!!! I PURCHASED A BEAUTIFUL PIECE!!!!!! So thankful!!!!!!!!!!!