UPDATE:* Upped from 1 to 2 stars* Updates noted below with three stars* Original review submitted June 2021* Updated October 2021* Ill continue to update and increase stars if the improvement seems consistentThe sushi here is outstanding, easily 5 stars for the value. Everything else went from acceptable from before the pandemic to horrible post pandemic. I and my friends used to frequent Masa all the time before the pandemic and are very disappointed by the current condition. This experience below is based on two recent visits.New Order System* They implemented a new E ordering option from the table but its pretty convoluted* It absolutely requires some explanation your first go round on it which I noticed they don’t do when it’s busy* You are paying and deciding tip ahead of time which feels bizarre* You only use this on your first order, subsequent orders need to be given verbally so you don’t get double billed* The system errored out on me and told me to check with the server to see if I got billed* They need to retool this so you don’t pay up front and can use it for all orders, not just the first. This would reduce burden on the servers and confusion with patrons.Staffing* This is probably the weakest part of the entire setup* They have usually up to 3 staff members running around between the front register, take out menu, taking orders, serving drinks and food. For all I know they disappear into the kitchen to help too!* They desperately need more headcount work with dedicated roles. Someone should be at the front at all times as there always people waiting, picking up orders, having questions / issues, meanwhile the person that should be at the register has to wipe down tables or get food, etc. As busy as this place is they need a manager on the floor coordinating / pointing out tables that have been waiting awhile for something etc* The sushi chefs themselves seem to be able to keep up with the demand* I can’t help but feel that ownership is being cheap about staff, though this will hurt their business in the long run* The staff themselves are trying their bestOther* They use paper plates and cups. It feels just bizarre. I’m guessing this is to save on a dish washer head count.* Given wait times are grossly underestimated, adding to frustration levels* Items from our orders are always missing something and leave you in a state of limbo wondering if it’s delayed or lost ***Update: This has been a better experience when there at less busy times* Had to ask multiple times for drinks, soy sauce and missing food ***Update: This has been a better experience when there at less busy times* Employees take subsequent orders by memory or write it on their arm… They should have pads or paper menus on them. Or enhance the E system to handle additional orders ***Update: This has been a better experience when there at less busy times* A portion of the restaurant had seating converted for takeout prep space during the pandemic and seems wasteful now (I did not see it in use) ***Update: This has been converted back to a normal dining area againI really hope ownership is looking at this and other reviews because it seems like it could be so easy to turn this place around.
Food was good but the service was terrible. About 6 things I ordered were never made, when I asked about them the staff got mad at me. When I asked about missing appetizers the waitress started to take away my sushi. The table next to me was also missing appetizers and had to ask for them.
My girlfriend and I visited Masa last week for the first time. Besides a 90 minute wait to get in, everything was outstanding. The host was extremely friendly and offered us his suggestions (a lemon based roll with wasabi tobiko) and told us a little about the establishment. Our server was also extremely kind.We sat at the sushi bar and it was fun to watch them make everything quickly and uniformly. We even chatted with one chef because they had some down time at the end of the night.If you’re in the area or traveling nearby, we highly recommend you stop in. Just make sure you have a reservation because this place gets packed and people obviously take their time because it’s all you can eat. I can’t wait to go back and try their other rolls.
While I am so glad Masa sushi is open for indoor dining... I probably wont be going back in doors. Why? I didnt like feeling like I was eating at at college party or cookout. Paper plates... Plastic ware that wasnt in a take away pack... I understand covid is still a concern. I understand cutting cost. However, for the price I rather pick my items up and eat them at home on my dishes and remember how Masa sushi dining use to be.They are also beta testing a new ordering system.... Similar to how you order take out. You scan a barcode, enter your table number, and submit your order. You pay for your order and then they will bring your food out. I had a few items (including items I paid extra for) never come out. Which was disappointing but the new ordering system is a week old and has some kinks in it.I dont know if this made sense... I hope it did.
Seats and water was good, but not my kind of place. The environment was loud, the service was okay and the food was above okay and served on paper plates. Since going out to dinner is a dining experience we need to look at our entire dining experience. I felt I was eating food truck food in a nice restaurant. I think the décor gave it an extra plus above food truck. The menu is online, ordered online and paid online like take out food. Not so good if you dont have a smart phone or dont have your bifocals with you. My daughter likes the place because they have all you can eat sushi. My husband and I dont eat sushi and would preferred a restaurant that took our order, so we could at least have the menu items explain to us. This place was not my cup of tea.
Very weird service, they make you order through your phone and both pay and tip before you even get your food. You have to input your card information manually online. All of the plates, cups and utensils are plastic/paper. The food was good, but just is a very strange experience.
Yes, masa is using paper plates, which is a much more sanitary option. Although I hope they switch back to normal dishware eventually, you go to a resturaunt for their food... not their fancy dishes.Their sushi is always fresh and extremely delicious. Even when the place is packed, they still get huge orders to your table in a reasonable amount of time.Out of all the places that Ive ordered sushi (and trust me, Ive experienced a lot, sushi is my favorite food) this place is the best.
This was our first time here. Great experience with their all you can eat! The service here was also very satisfactory and they are very attentive. My husband and I will definitely come back again.
Great lunch experience, very quick and efficient. Place was cleanly and well tended. Very good food for a reasonable price, even their all-you-can-eat menu was not costly. Perfect portions, you can tell the food preparers make the food fresh to order with care. Very friendly and attentive staff. Highly recommend!
Besides the customer service being less than acceptable, I’d say that this place has just about nothing but a nice ambiance and weird pop remixes to distract its customers from the mid sushi and probably the most horrendous excuse for a hibachi meal that I have ever witnessed. If you and your family are hungry and thinking about coming here, I’d recommend just going to Burger King, you’ll leave more satisfied.
Reasonable price. Decent food
The sushi here is OK to me. I think my bucks are pretty worth of it. They serve your order pretty fast. And they do follow the quantity of your order. Kitchen orders were pretty good . Waitresses served promptly and friendly. There were something worth mentioning... The order form has lunch & dinner together. They were distinguished by an asteroid at the beginning of the item. Pretty easy to ignore when you are rushing your order. .
Great sushi place. All you can eat deal is great for lunch. Accommodates large groups.
Have been here many times in the past, not my favorite spot but it was always good. However staff did not explain there new order system. Something did not seem right about everything in paper- paper cups and plates. Not what I expected for a sushi restaurant. Food was mediocre at best.
Honestly all the sushi tasted the same to me. The ONLY roll i liked was Godzilla. The buffet was a bad idea here. We got this awful sushi and they wanted me to finish it or else they would charge me for leftovers.
Always a treat to spend time at this sushi restaurant. Food is fresh and varied. They have an outstanding seaweed salad. And service is friendly and helpful. The buffet is a great way to try new dishes.
I love sushi and I need to tell you that this place have the worst one. Almost every roll contain some disgusting paste. Food is served on paper plates,drinks in paper cups. I really expected something more. I can only say that the staff was nice .
Rough. We went to enjoy some sushi and a nice evening and it turned into a confusion night of chaotic restaurant frustration. We sat down at 7:10 and used the contactless order system (cool and exciting at first) and after we ordered we waited 45 minutes for our drinks to be brought the table after having to ask someone for it. It took another 30 minutes to even get our order (again after asking for it). On top of that we only got part of our order, some of the order came out wrong, and I received a roll I never even ordered. Everytime we needed to ask for something it literally took 6 tries of waving someone down or getting up and getting them ourselves to even have any type of service. We even watched 4 other tables receive their entire meal before we ever got our drinks or any part of our meal. We understand there are short staffing issues but there is absolutely no reason for anyone to wait nearly 2 hours to be served and finish their meal. I have never been so disappointed in a restaurant in my life.
Order system is atrocious. Vitalik Buterin created the ethereum network when he was in high school whilst these people cant create a menu, at all.Sushi was okay the first round but the 2nd was atrocious. They were rushing people out the door with bad food because they closed soon and due to it being over populated it took an hour for our first round to arrive.Male wait staff were ditzy, forgetful and didnt understand the online ordering any more than the customers.Tons of other all you can eat places in the area.
The food quality is good however their use of paper plates and French fry baskets is completely unacceptable for the location.
The food was decent. It was actually better than most ayce sushi places. But it takes really long time to order and to get your food. Figure at least 2 hours for your meal. We don’t eat a lot but it took that long to finish our meal. Most of the time was spent waiting for food. Also, the food was given on paper plates and paper containers. Not really appetizing.
Solid experience, and a great environment. The staff is phenomenal with even better food to back the service!!
This is a solid choice for AYCE sushi. Our favorite is still the Kingston Sushi Palace for AYCE. When the pandemic started they were the only AYCE sushi place (which I was aware of) doing specials for discounted prices that resembled AYCE sushi. In our opinion their strength is their appetizers. Their sushi is fine but thats it. Definitely recommend trying though!
Finally back to inside dinning! Thanks covid... However some new changes. Menu is now digital on your phone where you place the order on your phone. Also all plates and cups are now disposable.
The à la carte dishes here are good, but by far the best option would be the All You Can Eat. I’d recommend the gyoza appetizer as well as the Godzilla roll.
Decent all-you-can-eat sushi, but my god the wait is atrocious on a normal day, forget Friday and Saturday. Theres a waitlist system that text you automatically, but they can only can only enter numbers in person.
All you can eat is great, highly recommended.
My favorite restaurant! The food is amazing and it comes out super quick. The bathrooms are nice and tidy and the workers are super nice!
(Edit) I have loved this place for years but I have to say the quality has dropped since Covid. :( Still a good sushi stop but no longer excellent.(Original) Best sushi place I’ve ever had. Far superior to other places in the Princeton area. Great quality, very tasty, and very beautiful interior.
One of my go to locations for sushi.Located in large strip center complex near Home Depot, Walmart, Best Buy and the former Sams Club.Just off of Route 1 South. Lots of parking and stops on the NJ Transit bus route.Usually busy but reservations are not needed but suggested.Seating for about 50 and some seats are close together.Staff is attentive, friendly and very knowledgeable.Wide selection of items, menu does change.All you can eat options (extra charges for waste)BYOB options, family friendly, nice decor, fair prices.A sushi bar is also available for seating and provides a great visual of the art and craft of making sushi.
I was really looking forward to trying this place because I’ve always heard it was great. The food wasn’t bad but the service was terrible. The way my girlfriend and I were neglected will be why I’m never coming back. The system they have to pay there is really not fair. Paying before getting served an all you can eat sushi meal for 2, then having the server stall on ordering more and forgetting to put orders in. I walked out and was very dissatisfied. I basically ate $20 worth of food over the course of 2 hours and spent $70 before I received any. Keep it. No sweat.
My new favorite spot to take all my friends. All you can eat is the best value by far. You get so many food options to choose from in addition to just sushi. You have a full Japanese menu to choose from including green tea ice cream, shrimp tempura, tonkotsu ramen, soups, salads. It truly is pick all you want to eat off the menu and they make it fresh and serve it at your table. Definitely worth the money!
Food was OK at best. Color of the fish was off, odd texture compared to what Ive had elsewhere, rolls were sloppily made and fell apart as soon as you tried to grab them. Service leaves a lot to be desired as well. Ordering your meal on their app and paying before youre even served and then being ignored for refills or another order was ridiculous as well.
This was my favorite restaurant before the pandemic COVID-19, now they have to putting everything together. I called early for make a reservation and the lady told me was JUST walk in, I went and the guy in the front asked me about my reservation, there began my night, I waiting for 1 hour for the table, when I finally seat at the table the lady how attend us, told the service ALL YOU CAN EAT I had to order online and pay to get the food at the table. After I order all my service I got just 1/3 of the order. The sushi came on paper plate which that mean it is all the sushi got stich at the plate. The server came to our table with the paper to make I last order ALL YOU CAN EAT at this point I have 2 hours between the first order and the second order. I never understood why this people do not give us the menu for order at the first time. Was A EXPERIENCE (NO GOOD ONE) I DEFINITELY WILL NOT RETURN TO THIS PLACE
Best sushi place in town! Get the spicy seaweed salad first.
This place use to be good but they serving in all paper products now and the taste overall got bad......so disappointed!
I really like their selection, and the sushi is fresh and tasty. If you get their lunch specials the price is significantly better value then pretty much any other sushi place Ive visited.
Only 3 servers for the restaurant.We used the e menu, only received 30% of what we ordered. Asked servers multiple times where the order was, the answer was, it must not have been placed. Extremely Disappointed with our experience!Probably wont be visiting there anytime soon. Other people seated near us were very disappointed as well.
Very disappointed in our food, plastic was left on top of our sushi roll, could taste the frozeness of the fried shrimp. To top it all off it was over $50 for only two people who ordered two rolls each....
I love getting the sushi all you can eat. Bringing your own beer or wine is a must too! Ordering is super easy as they hand you a slip and you pick out everything you would like. It’s so fresh every time and now I love getting their take out. Be prepared for a wait if you go during dinner time. Make a reservation and then you won’t have to worry about it. If you love sushi this is the place that will serve a variety.
Great price for sushi, but sometimes its bland. Very hit or miss.
Place is good depending on what you order. I ordered the dragon roll twice, the first one was okay and the second one was a bit oily/ loose, as if canned tuna was used. I don’t suggest the fried tempura (fried shrimp) or calamari as they both kept coming out below serving temperature.Things that were good:-Miso Soup-The roll with lobster on top-Mango roll- Godzilla roll (when made properly)And the price is great for a unlimited buffet when the rolls are properly made 😍How do they operate?-You wait to be seated-Drink order-They’ll leave you with a sheet of paper to check off things you want. When ready for the next round they’ll bring a new sheet out (total waste of paper).
They took awhile to get adjusted ever since corona began but they’ve done a really good job with it. Their online system is practical, better than ordering over the phone. They send a text message when food is ready and bring it to your car. You can tell the employees care about their customers. Not sure why people are complaining about food not being fresh. I’ve never had that problem.
One of the best sushi places in town, but the music they played at the time of out last visit was pretty loud and made everyone uncomfortable.
Wonderful service and very prompt on timing. Good people and the food they prepare is gosh darn delic. Totally recommend the volcano roll & spicy seaweed salad. MMMM
Service is slow. Sushi and sashimi are Exceptional!!
Good food, good price. I left a note that I was allergic to crab. They called me right away to ask if I would switch an item that contained immitation crab. I did not know the item I ordered had that. I appreciate their call and switched. Thank you.
So slowwwwwwwwwwwwwwwwwwwwwwwww…….. after 20 minutes of putting an order, we only got 2 miso soup…..
Restaurant is very crowded in dinner time. looks good but not indeed. I used all you can eat.it takes really long to get your dish. for me, I waited 30 mins to get the first dish.I started with tempura, and it was cold.... taste awful. had most of them. Sashimi was not good, sushi was soso, roll were good.But I wont go there again, Idk why this is place is crowded. maybe there is no sushi place nearby.
Amazing food, great service, definitely coming again.
Good food Good service Like this place
Love their $50 special...More than enough food and very delicious! Curbside pickup was pretty efficient
I went with a friend for lunch.I found a piece of NAIL in my sushi !! I was sick in my stomach🤢.The most shocking part is that the manager didn’t even bother to come and apologize for the inconvenience. He sent the waiter to charge us half of the price.After few minutes the waiter come to say that the manager took care of the bill.Still with no eye contact or apology.I am disgusted that in Princeton area they are these type of restaurant with no hygiene or service recovery!!!!!Pictures are added😷
Great price for great sushi
Have to go there for sashimi
Had all you can eat for dinner. It was BYOB so we brought wine.The wait wasnt too long as long as you order appetizers first so you have that to much on while you wait for the rolls. The calamari was ok. The pork bun and ka-something (Japanese fried chicken, not the katsu didnt try that) were amazing, my favorite. Really liked the shumai & curry chicken too. My boyfriend accidentally picked mostly raw rolls so o cant give a full review on the rolls, but the two I had were pretty good. The creamy white one on the left, 2nd row was my favorite, last row left was fine.Our server forgot things twice but overall he was a sweetheart. The ambiance was really nice, they played Kaskade(I think, its been a while since I heard it so cant remember if the name is right) and I love them especially the singer (not fully part of Masa review but wanted to say lol)
I am a big fan of Japanese food. It is very hard to find a good place in my area that have good sushi. I have been coming to Masa Sushi for about 7 years. The food is excellent and the service is outstanding. I highly recommend Masa Sushi. Give it a try and you wont regret it.
Service was fast and friendly. Food was great quality. The price for the All You Can Eat is fantastic, especially for the quality of the food. My husband got the sushi, and he absolutely loves every kind he got. I had a plated kitchen entree, and it was pretty good, but less food than I was expecting for the price being almost the same as the All You Can Eat. Overall, I would absolutely return here.
Just ordered from here for the first time ever tonight. EVERY SINGLE ROLL came with tempura flakes even though it is not listed as an ingredient in the roll on the website. Very disappointing since I have a gluten sensitivity. My boyfriend ate some of it but gave up because the rolls were generally bland or gross. The spicy tuna was SUPER fishy. The eel had TONS of BONES in it and the Mexican roll which was supposed to be spicy wasnt at all. Im new to the area but Ill try somewhere new next time. Dont waste your money.
I think I had really high expectations because I frequently eat out at Japanese restaurants.First walking in: The decor and atmosphere was attractive.The staff was friendly but kind of delayed in response for everything. To get my empty plate taken away from the table took 5 minutes, and to ask for some napkin took me 5 minutes as well (They aren’t frequently visiting tables as fast as other restaurants like sushi palace for example)The first thing I order was a shrimp tempura, I was disappointed when it arrived to me cold. However, the staff member did fix it.The second thing I ordered were hand rolls, I felt I was eating more rice than anything at all.However for other things that you’d want the portion to be small (It’s huge) Like the soups, which I couldn’t even finish 1/2 of. Its probably the most common thing that gets wasted. I think it would just more enjoyable if the portion was smaller.Food and service was a big let down for me, I won’t be here again honestly. I feel like I’ve wasted $25.
Sushi was quite tasty. All you can eat lunch until about 3:30. Basic environment, nothing over the top, but staff was warm, welcoming and very friendly. Will definitely go back
For better value, do the all you can eat option for a fixed price. Lunch is cheaper than dinner. It offers hot items as well as a nice selection of sashimi, sushi and rolls. You are not hurried and our party of two stayed there for two hours sampling many dishes. The hot dishes were very good, the seafood was fresh and we enjoyed the spicier rolls over the plainer ones, but that just might be our personal preferences as the were all flavorful.
Its open again! Yay!
Delicious food. Sushi is very fresh. Customer service is not great. Took a long time to be seated and then they gave us one menu for 6 people. When our food came, they didnt give them to the person who ordered, but put everything on the table and had us figure it out.
Good place for all you can eat sushi, but this is the first time I have been somewhere with rules. They say if one person at the table does all they can eat and another doesnt, you CANNOT share and they monitor this closely. They also have a charge on all you can eat if you have leftover food. This aside, the place is clean and has a good atmosphere. Great place for a business lunch with the office!
We ordered the tray 1...it will feed a family of 4...so satisfying 😌
This is the best sushi place in Central Jersey! Hands down. I have eaten at alot of sushi places but this one takes the Cake the service is so friendly and quick. The fish and food is always so fresh and delicious. Highly recommend!
I keep coming back, and there is perfect reason! Great food, friendly staff, BYOB! I dont always sushi, but when I do... ALL YOU CAN EAT 😁
Very good sushi. Polite wait staff. Bought all you can eat and over ordered. The surcharge for wasting food wasnt bad. Still worth it.
All you can eat or from the menu. Food and and service are good.We generally get the 3 roll lunch special because its all I can eat. My wife enjoys the Japanese curry, which is a lot like a Thai masaman curry.Can be crowded at lunch so go early or after 1. The dinner crowd is spread out so we have rarely had to wait.
Masa Is my go to spot with friends and family - cant beat the price and the quality of the all you can eat menu. We love the lemon salmon and eel rolls. The atmosphere is also very nice
After giving this place a second chance I was again disappointed. First the service is incompetent. It took a long time to make an order over the phone. I ordered spider roll and dragon roll, both were below mediocre. Spider roll had a foul smell from the rotten crabs. The dragon roll had more cucumbers than the eel and avocado, and the cucumbers were not fresh, old and dry. Will never try this place again. It seems either Sakana or Mizu is better than this place.
Its great! You pay a set price and then its all you can eat. They give you a piece of paper and you check off what you want to eat and then after you receive and eat your food; if you want more, they will give you another piece of paper so the you may order more food.
What can I say? My student recommended this place highly so we drove 45 minutes just to try it. On that particular evening, because of two huge parties before some of us, we waited more than an hour before we got seated. Food was similar to many all you can order places like Sushi Palace and Sushi King. However, some items never came. It was too late,we didnt bother. Waiting staff were friendly and efficient. Manager even gave us 10% off because of the wait. Suggestions: have ba system for seating, give customers a buzzer or number. Ask big parties to get up once they ask for the bill. I witnessed the process of figuring out their bills and methods of payment was almost half an hour or more. Or you should limit maybe just two or three splits. When items of food arrive, have a system of checking off. Well, if Im in the area, I might still give it another try.
