I had such a lovely experience choosing my dress at Urban Set Bride and highly recommend. First, the shop is super cute and inviting, and the selection is bomb. There are tons of beautiful options for all sizes. Second and just as important, the service is exceptional. Christine and Chelsea immediately made me feel comfortable and it was like Id known them forever. I never once felt rushed or pushed into choices - it was a completely positive, exciting, and fun experience. I cant say how grateful I am for the ladies of Urban Set. I had such a hard and fun time deciding, but I said yes to the dress at my second visit.

Absolutely loved my experience here! I worked with Chelsea and she was incredible. I narrowed it down to two dresses, came back a week later, and made my decision. They were not pushy, knew the right questions to ask, and made me feel so comfortable and excited throughout the entire experience. They’re not going to put you in a dress that’s outside of budget or comfort zone. Couldn’t recommend this place enough!

I found my dream dress and veil at Urban Set Bride and loved every second of the process! We had so much fun at the try on appointment, they were so patient with me and let me really take my time. I was allowed to touch the dresses/take photos and pick the ones I wanted to try and the women also pulled dresses I hadnt seen. It was a zero stress experience and I was so thankful! At the end of the first appointment, I wasnt sure and they actually encouraged me NOT to make a decision that first day! (This is after I went to other stores and they told me that it would cost me $30 if I wanted to come back.) The peace of mind to take my time and not be rushed into a decision was such a gift! They were so easy to work with and made me feel so confident. I would recommend (and DO recommend) Urban Set to anyone in Richmond or beyond who is looking for a dress. They have an amazing selection and they dont ever pressure you! They even ask you your budget and actually stick to your budget when pulling dresses. ALSO the prices of the dresses that they stock are so much better than other places I looked at without any drop in quality!!! (Oh and if you have to get it altered they have a list of recommended seamstresses that are all incredible but, GO TO CHARLA SHE IS AMAZING)

Urban Set Bride made this such a wonderful experience for me that it ended up being the only bridal shop I went to! Cant say enough positive things about everyone that works here and how comfortable they make you feel!

I HIGHLY recommend USB. This place is amazing, its set up perfectly for a really enjoyable experience. Christine is beyond friendly, she is great at her job, and makes you feel very comfortable. Her personality and knowledge is above and beyond. The dress selection is amazing and prices are great. Quality is as high as the service. Id recommend getting a champagne from their partner as well, very fun times to be had. Christine was BORN to help women find their special dress for their special day, I couldnt have asked for a better person to support me on my dress-searching journey. Shes also a wedding planner - and I can tell shed make a great one...so hit her up if you need one!

Went with my granddaughter to look at wedding dresses today. What a nice experience! They listened and helped my granddaughter to figure out her style. The sales lady was very attentive, helped her putting on the gowns and was extremely patience and friendly. The dresses were all just gorgeous and they narrowed it down to the top 3. There is no hard sale there. She said for my granddaughter to think it over and if she decides to get one to call back and make an appt for a fitting. I really loved this place and highly recommend going there for an extremely pleasant experience.

I can not recommend Urban Set Bride any more!! We worked with Ruth today for my appointment. Ruth was awesome and so fun to work with! She was so encouraging and helped me find some beautiful dresses. Every single dress I tried on looked amazing! I am a curvy woman and dreaded dress shopping. I never imagined loving so many dresses. Highly recommend! We narrowed down my choice to two dresses! There was no pressure to buy and Ruth told me to sleep on it and put some thought into it. Can’t wait to pick my dress from Urban Bride!

This place is amazing! We scheduled an appointment to look at dresses for my sisters wedding and our helper, Ruth, set the bar so incredibly high for every other consultant! She was not only attentive but helpful, hilarious, insightful, honest, and listened to everything we had to say. She made the appointment incredibly easy and fun. I cannot recommend this enough! Everyone should have a wedding dress shopping experience like this!

Everyone at Urban Set was wonderful during my appointments! This was the fifth shop I went to to find a dress, and by far the best service. I also appreciated the individual appointments! It didnt feel like we were competing for attention or gowns like some other places, and my mom/girls were able to relax and look at what else they had while I was in between dresses. All in all a wonderful experience both times we were there!

The Urban Set Team is an absolute dream. I want a majority of my wedding money to go to local businesses so it was a no brainer for me to start at Urban Set Bride. We got the whole place to ourselves which made everything so relaxing. The whole space is so cozy and lovely, you could sit on their couches all day. Ruth was amazing. She was so warm and welcoming and we were cracking jokes the entire time. She made me feel so comfortable and I wish I couldve stayed all day trying on dresses with her. I wish I could go to Urban Set Bride every weekend to try on dresses. It was my favorite wedding planning experience so far. I can not recommend this team enough.

Most incredible staff ever. Ruth immediately made me feel so comfortable, you can immediately tell that she values getting to know her customers in order to find dresses that are not only pretty, but fit their personality and style. As a first time bride at her very first dress appointment, I was overwhelmed and nervous going in. Within 10 minutes, we were all cracking jokes and making each other laugh. Even though I only there for less than two hours, I feel as though I could trust Ruth’s opinions as those of a friend, rather than an employee trying to make a sale. Recommending this store (and Ruth!) to EVERYONE!

10/10, highly recommend! I met Christine in December 2020 for a wedding planning consultation and instantly knew she would be planning my wedding. And, without a doubt I knew I would be purchasing my dress from Urban Set Bride.From the moment I walked in, Christine was so so warm and welcoming. I knew I’d be purchasing a dress that day. Christine asked me what I wanted to look like on my wedding day and gave me and my crew the opportunity to select dresses. While trying on dresses, she was so helpful and truly gave me a glimpse of all the assistance she will be on the day of my wedding.Even though I selected my dresses, Christine selected the try on order and when I tell you she knocked it out of the park with dress #1! None of the other dresses stood a chance!Christine is so personable and truly remembers the small details which as a customer really mean the most. I’m so grateful to be a part of the Urban Set + The Hive Collective family.Do yourself a favor and check out Urban Set Bride!

While I did not purchase my gown here, it was hands down the best wedding dress shopping experience I could have asked for. Ruth is the kindest human ever and made me feel so comfortable the entire appointment.

As a wedding photographer, I hear about other wedding vendors my couples work with throughout the planning process. So I know exactly how they feel about their experience each vendor. I have to say that ALL of my past brides who worked with Urban Set Bride have only had AMAZING things to say about their service.Hearing how well they treat their brides and what beautiful gowns they have to offer make me so thankful for our local wedding industry! If you are in need of a wedding dress make sure you stop by this bridal dress shop!!

First place I went to Try on dresses, and I purchased that day! This place is amazing. Chelsea helped me try on different styles, and I found my DREAM dress. I had an amazing connection to Chelsea, she brought up visions and points I never knew I would be comfortable with. My family and I were right at home. Beautiful inside, and beautiful gowns. HIGHLY recommended to any soon to be brides!!!!

Oh my goodness!!! Could not be happier with my choice to visit urban set. Everything was smooth and easy!! Christine was an absolute gem to work with and she made everything so comfortable!! said yes to the dress here and I couldn’t be more excited!!! This place is the real deal.

Hands down the best bridal experience I’ve had! Christine is a true gem- she made us feel right at home as soon as we walked in. She is genuine, warm, and also hilarious! My entire group had fun during our appointment. We didn’t feel rushed or pressured at all, and Christine helped us think through every detail of the dresses I tried on. I found my dream dress and couldn’t be happier! Highly recommend!!

Had a great experience with urban set bride! This was the first bridal salon I visited and Chelsea was amazing!! She made me and my family feel right at home. There was no pressure to purchase a dress that day and she even encouraged us to look at other places - ended up purchasing the first dress I tried on at urban set bride 2 days later. Highly recommend!!

I had a great experience finding my wedding dress here! The staff is lovely, friendly, and made dress shopping easy and fun. The best part was there was no pressure or judgement - I needed some time to think about my dress and I felt no pressure at all to make up my mind right away. Overall it was an excellent experience!

This bridal shop is amazing! Christine was so accommodating and listened to everything I wanted, and helped ease any concerns I had. She helped flesh out the images of what I was imaging for my wedding outfit and really was interested in what I wanted, not just trying to sell me a dress. I definitely recommend her shop 100%.

I would give 10 stars if I could. Chelsea was PHENOMENAL. She was extremely informative about the dress shopping process, made me instantly comfortable and trusting, and her personality made me fall in love with her!!! I honestly should just marry her at this point. She brought up points I wouldn’t have considered and asked me great questions to determine my favorites and finding ‘the one’, which I found!!! I can’t wait to go back for my second appointment and add the extra touches. I’m SO happy with my experience here so far! Thank you Chelsea!

I cannot recommend Urban Set and their customer service enough. Chelsea was absolutely hands down the best part of the experience and she really helped me pick my perfect wedding dress. She notices and catches things that no one else would. Highly recommend!!

A beautiful salon with kind stylists! With a wide variety of dresses that blend trendy and timeless elements, there’s no better place to look for wedding dresses in RVA.

Ruth made us all feel welcome :) best experience ever !

The best place to dress shop. Make an appointment. Such a different experience from other dress shops. It’s so much better. It’s more calm and focused. They have a great and varied selection for a small shop. You feel so comfortable there. I tried on a dress I didn’t remember picking. It was one Christine sneaked in when I was looking. It was the dress I ended up buying. They know what they are doing. It’s also a small women owned business!

Christine at Urban Set, made this the absolute best dress shopping experience ever!! The dress selection is amazing and the overall experience was great!! I will definitely be recommending Urban Set to all future brides that I know!!

Such a fun boutique with a great selection. Ruth is fabulous!

Christine and her mom have established not only a beautiful shop, but just the right balance of selection (and candor) for all brides to find “the one.” So excited my future SIL asked me to join her today as we experienced Urban Set Bride and she said yes to the dress! Excellent experience!

Saying yes to my wedding dress at Urban Set Bride was easily one of the best experiences of my planning process. Urban Set offers an intimate, comfortable, and fun environment to try on dresses. I had the opportunity to interact with Hunter, Christine, and Jennifer in my visits to the store, and all three are absolutely incredible and so warm, welcoming, and genuine. I LOVE that Urban Set is inclusive of all sizes and identities. It was also important to me to buy my dress from a local, women-owned business that gives back to the community, and Urban Set checks all of the boxes and more. They have a great variety of beautiful dresses. I was looking for something classic with a slight boho vibe and eventually said yes to a gorgeous Lillian West gown. I loved that they only saw one bride at a time, and I think that my mom, grandma, and two bridesmaids who came with me had almost as much fun as I did! If you are at all nervous about trying on dresses (like I was!), go see the ladies at Urban Set!

The least stressful and most enjoyable dress shopping experience I could have asked for.Update: Christine and Jennifer are amazing, and my entire experience— trying on, buying, coming in to try my actual dress on— was so stress free. My dress was gorgeous at my wedding and I am so grateful for such a great experience!

Highly recommend Urban Set to all the brides out there! The shop is BEAUTIFUL and the experience was so personalized. Christine made me feel like a true queen - love her!

I have never felt better about myself than I did in my appointment with Christine at Urban Set Bride. As a plus size woman I felt very anxious about my upcoming appointment because I often leave dressing rooms feeling worse than I did when I went in. But not this time. These dresses are built to make you look and feel beautiful.All six of gowns I tried on were stunning and I could really tell they were of great quality. They have a large range of modern and classic looks depending on what you’re going for. And with very fair prices. This is a great bridal boutique for any bride. I’m already looking forward to my first fitting!

Absolutely amazing! The ladies were extremely helpful, friendly and knowledgeable. They helped me pick out beautiful dress options and made it an extremely fun and memorable experience. Their Covid-19 precautions made my mom and me feel safe and they did not impact the overall experience at all.I highly recommend this place. And I said yes to the dress!

As a new bride-to-be, Urban Set Bride made it on to the list of bridal shops that my Maid of Honor had compiled as we began the dress search. Urban Set Bride was our first stop, and I never went anywhere else.Coming into the appointment I was so nervous, having no idea what I was really looking for in a dress. Christine immediately put me at ease, telling me this appointment was to try on several different styles to see what I did and didn’t like. She fully expected that I would not choose my dress that first visit. It was the most fun and relaxing experience as she helped me identify my style and solidify my vision for the wedding day. A few weeks later I returned, confident in my decision in choosing the perfect gown.I was so impressed with the whole experience, I knew I needed the help of Christine as we continued wedding planning, so the decision was made to also enlist the help of The Hive Wedding Collective for our wedding planning and coordination needs.

Wonderful experience. They were incredible and treated me like a Queen. Amazing experts, so personable, and you get the full bride experience. ❤️

I could not have asked for a better dress shopping experience than the one Christine and Ashley gave me! They go above and beyond to make sure their client is feeling comfortable, confident and heard. This was my first time dress shopping and I went with the very first dress I tried on! I did try on others but felt a connection to that dress immediately. In between showing them off to my group, Ashley pulled me aside to ask “how do YOU feel in this dress” and it was just the sweetest thing ever. There was no pushiness or pressure put on me when I was in between options. In fact, I was encouraged to sleep on it and Christine went out of her way to send me size charts of the different brands and spoke with me multiple times on the phone to answer my questions.I will be referring all my bride to be friends and familyto Urban Set Bride!Thank you x infinity ladies!

My family and I had the BEST experience at Urban Set Bride. We all thought we loved a dress at a different store, but I wasn’t 100% sure it was “the one.” Thankfully we decided to continue looking, and I found my dream dress here. Jennifer was so patient with us, knowledgeable, and understanding, even under the impression I was likely buying elsewhere. Every dress there looked beautiful on, appeared well-made, and was reasonably priced. We couldn’t believe the selection, and having an individual appointment made it special. I would recommend anyone go here, and I love that it’s female-owned, local, and unique.

I had such a great experience at Urban Set! The shop itself is beautiful, and they have an amazing selection. Christine was so fun, warm, and welcoming. I found my dress during my first visit, but didnt feel pressured at all to make a decision that day. After I visited a few other shops, I knew I had to come back to Urban Set. They also had excellent Covid-19 safety measures in place. Cannot recommend highly enough!!!

Shopping for a wedding dress at Urban Set was so easy, we thought it was a dream. I found the perfect dress (Epico, by Pronovias) after less than an hour with Hunter and Jen and said yes later that same day. The team was very helpful, gave me all the information I needed and then some, and then my dress showed up early for my October wedding! An amazing experience, truly.

Love the people there!! They really helped me to find my perfect dress

Urban Set was a great customer experience and had beautiful gowns. The decor and lighting is amazing. You have 1:1 personal time with them as you are alone in the store with them. I found my dress here and am so excited to get it fitted and wear it on the day!

Chelsea was amazing! Made my fiance feel special and comfortable!

There is no better place to buy a gown in Richmond! I have been to Urban Set twice - it was the first place I went to try on gowns. On my initial appointment, I had so much fun with Christine and my friends and family, found several dresses I liked, and one I loved! But I wanted to check out a few more options. Even after visiting another store, I returned to Urban Set to purchase the dress from my first visit! Christine is amazing, she makes the entire experience so comfortable and fun. Its so helpful to be in a welcoming and comfortable environment when youre literally trying on clothes in front of an audience! As I write this it is currently June 2020, so they are recently reopened from Covid19 closures, and everything is clean and careful without imposing on the experience at all. I am thrilled to have found my dress here, we even hired a Hive planner since they are connected to Urban Set.

I went to Urban Set after going to 3 other bridal shops and this was the best and final one! I went by myself and still felt like I was among friends. I felt like it was about me finding a dress and not making a sale. The selection was really great as well

I cannot say enough good things about my experience at Urban Set Bride! I felt so comfortable and laughed with Jenn the entire appointment! I loved the one-on-one experience. I found my dream gown at my first visit but Jenn encouraged me to still go to the four other appointments I had at other shops just to make sure I made the best decision. Well, after thinking about it for a little while, I cancelled all of my other appointments and made my second appointment to purchase my dream gown at Urban Set! They say when you know, you know! Even through all of the stresses of being a COVID bride they have been there to answer all of my questions. Get your gown at Urban Set! :)

This place is AMAZING!! The women working here are so personable and friendly, they make you feel like you have known them forever and make you feel special! After two awkward and uncomfortable appointments at other locations, my experience at Urban Set was a welcomed change. After the first two appointments I was disappointed in how I was treated, I felt like I was just like any other person and not special at these other places, but at Urban Set they made me feel special and that my day was important even though they see so many brides. They still were happy and excited for me to find the dress I would love on MY special day!! Their wedding dress selection is beautiful and they have a wide selection of different styles. I went into my appointment thinking I wanted one style and left getting another!! Christine knew the second I put on my dress that it was the one! That was the only dress she put a vial on me, so she must have known!! A couple weeks later I was in the shop ordering that dress!! I would definitely highly recommend this bridal shop, it is fun and exciting looking for a dress and they are there for you to find the perfect dress!! I can’t wait to wear my dress from Urban Set Bridal on my wedding day!

Hands down one of the best experiences. 10 out of 10 would definitely recommend if you are wedding dress shopping and need a stress free environment.

Hunter and Jennifer made my wedding dress shopping experience incredible! They listened to what I wanted and provided suggestions based on their experience. I would have NEVER tried on my dress, but Im so happy they encouraged me to because it was perfect for body type. My dress arrived quickly and it was easy to store on site until I was ready for fittings. My dress shopping experience was fun and memorable thanks to the incredible team at Urban Set!

My mom and I went to Urban Set Bride shortly after their COVID closure and it was an amazing experience! Everything felt incredibly safe while we still got to enjoy the full dress shopping experience. I had plenty of time to try on all of the dresses that interested me, and never felt rushed or that they were making a sales pitch. I found a beautiful dress that was very reasonably priced, and will forever remember the fun we had along the way.

Urban Set is THE place to buy a bridal gown in Richmond! Unlike other bridal stores you have a private appointment and individual attention. The shop is beautiful and the selection is amazing! They have a variety of sizes (plus size too!), designers and price points! Christine and Jennifer and Hunter could run the world and I’ve never felt so beautiful, accepted and supported while making a big exciting decision!

I had the best experience with Urban Set! First things first...you are the only bride there, so all the attention is on you. There arent any distractions or your stylist getting pulled by three other brides for assistance. Speaking of my stylist, Melissa was extremely helpful, fun/bubbly, and not pushy at all. When I first arrived, I was kind of nervous but she made me feel right at home! I never once felt like a decision had to be made that day. Although, I did because I mean cmon the gowns are gorgeous. The shop itself is so cute! We had an absolute blast at my bridal appointment! I would recommend them to anyone!

STOP scrolling if you want a welcoming, judgement free and enjoyable wedding dress shopping experience. My sister bought her wedding dress from Urban Set bride four years ago. Honest to goodness as we drove away I thought “I can’t wait to buy my wedding dress from here.” Last year I moved to the west coast around the time of my engagement, so I wasn’t able to go to see Christina and Jennifer. During my dress shopping experience I went to other stores but I could never commit because in the back of my mind I knew Urban Set would have my dream dress. I made a special trip home just to see these ladies and see what gowns they had. I fell in love within seconds.Christina and Jennifer make you feel like you’re trying on wedding dresses in your own living room. They never pressured gowns out of our price range, always listen to our ideas (even if they were a little absurd) and knew just when to stand up for the bride. My mother (who HATES shopping more than anything) has repeatedly told me she is sad she “doesn’t have another daughter so we can go back to Urban Set.”As I gaze at the dress of my dreams I could write positive comments about this lovely mother/daughter duo all day. Instead all leave you with one of the things that stood out the most to me about this shop. When I found my dress I was encouraged (politely told) to think about it over night. “Look at the pictures and let us know when you’re ready, we will be here tomorrow” Something they told my sister as well. This statement really stuck with me. In that moment I realized they really care about me as a person and not just another sold dress like many other stores. These are good people running a great business. Go support them!

I had the best experience at Urban Set Bride. Jennifer was beyond great! She is very down to earth and very knowledgeable about her bridal gowns. She would notice the style I was liking more and would go pick out dresses during trying on the ones I picked which I loved! The tiny boutique is exactly what I wanted. We were in there by ourselves and was able to have one on one interaction with Jennifer and take time to try on every gown that I wanted. She has a great selection of dresses of all different styles. Not an abundance amount of dresses but just the right amount which was perfect for me. If you are looking for an intimate boutique with amazing style dresses this is the place to go. Thank you so much Jennifer for helping me find my perfect dress!

I cannot day enough wonderful things about Urban Set Bride! Jennifer made the whole experience so fun and special and her attention to detail was impeccable! Thank you so much for making me feel absolutely beautiful and taking the time to listen to exactly what I wanted and finding my dream dress! Y’all are incredible!

I can’t recommend Urban Set highly enough! Their shop in Churchhill is so cute and unique. They only do one appointment at a time, so I knew I would have their undivided attention and I wasn’t getting distracted by other people. I worked with Jenn who was absolutely amazing. While I had scoured their website before my appointment and had an idea of which dress I would end up with, she helped me be absolutely positive. She pulled dresses that were similar to my top dress but with one thing different (skirt, neckline, etc.), and it really helped me focus in on what I liked and didn’t like. We narrowed down the top picks, and I was confident in the dress I chose. Jenn was calm, positive, and so personable. She made me feel confident, comfortable, and there was no pressure to buy right away. I also got my veil from Urban Set, because it matched my dress perfectly. I tell everyone to go to Urban Set for their wedding gown; they won’t regret it!

Beautiful gowns, helpful staff. Selection limited but beautiful.

Absolutely loved loved loved the boutique and the vibe and the affection of my stylist and the manager!!!

I am by far so pleased with the service I received from these lovely ladies on Saturday. Right away they made me feel welcomed and all about me. I was informed of the way the appointment would go (and it went very well ). I was not pressured into buying a dress being this is my first time stepping foot into a bridal boutique. I was encouraged to try other places and see what else is out there. I honestly can say it is going to be hard to beat this service. My wedding is not until 2020 but they have set the bar high and Im 100% sure Ill be back. Thank you for making this experience amazing. All my nerves were gone when I put on the first dress and I cant thank you enough.

I had a lovely experience at Urban Set Bride. I really appreciated Jennifers flexibility and accommodating nature. They have an amazing selection of dresses and I was elated to have chosen the perfect dress with the help of Jennifer, who picked out a dress I would have never chosen for myself. I would highly recommend having this shop at the very top of your list for finding your dream wedding dress. If you live anywhere in the Richmond area this is most certainly the place you need to go to first. Jennifer and her team have amazing taste and I was so impressed with their inventory. Thanks for everything :)

I purchased my wedding dress from Urban Set in November 2017 and the entire experience - from the first try on to my wedding day in September 2018 - was an ABSOLUTE DREAM!!! Christine and her team are fabulous businesswomen with an eye for timeless dresses. Everything in the store is great quality AND affordable (about $1-3 thousand). It is by appointment only so you get an extremely personalized experience every time you go! AND they allow you to bring champagne and drinks to sip on! They recently expanded their space to include a front desk and waiting room, which has made the space even more comfortable. One of my absolute favorite perks is that Urban Set will hold your wedding dress until its time for alterations AND up until your wedding day for a very reasonable $100 fee. I have never in my life felt more beautiful than I did on my wedding day, and I have Christine and Urban Set Bride to thank for it!

I had such a wonderful experience at Urban Set Bride and recommend that all Richmond brides check it out! I was so discouraged after going to 2 wedding chain stores where the dresses were so bulky, over-the-top, expensive, and nothing like I had imagined for myself. I was recommended to Urban Set by a family friend, so I thought Id give it a try. I hate the chaos of shopping, so I appreciated the intimate setting when I walked into the boutique. Jennifer was already aware of my price range and dress style that I was looking for based on the summary I provided before the appointment. She directed us to the subset of dresses that would interest me, and she was right! My family and I liked every dress I tried on which was a breath of fresh air after our other experiences. Jennifer also played around with some accessories as I tried on the dresses which really helped us to visualize the whole look. I left extremely happy with my dress in mind, and then after sleeping on it as Jennifer suggested, I made the purchase! The day before my dress fitting appointment, Christine notified me that my dress had not arrived yet. Knowing that I had made the trip from out of state to try on my dress, she over-night shipped it, and it made it for me to try on. Such thoughtful service is something I dont think I would have gotten at a bigger store. Thank you, Jennifer and Christine!

My experience at Urban Set Bride was amazing. Jennifer was so helpful and really made me feel comfortable. This was the first place I came dress shopping and it was very easy and laid back. Im a very easy going person and that place fit that perfectly. Jennifer never made me feel like I had to pick a dress and she never pushed me in any direction. She just put me in gowns and let me think. I left the first appointment very stuck. Went to two other bridal stores the next day and then came back to Urban Set to make a decision. I walked in and Jennifer was so open to hear how my other appointments had gone and really helped me go in the right direction. I found my dress and couldnt be happier!!They have an amazing selection and great prices! Definitely the place to go in Richmond, and totally worth the drive if you arent from Richmond!

I can not say enough great things about Urban Set Bride. My appointment was with Jennifer and she was amazing. I was impressed even before I came into the store because she asked me so many questions on the phone about what I was specifically looking for. She had multiple gowns in mind for me when I came into the store and she also gave me free reign to look around and pick the dresses that popped out. There came a point where I got really confused about what I was actually looking for and she made some suggestions and had some dresses pulled. I initially thought they would not look good but each dress she recommended looked great. I narrowed down what I was looking for and she had a dress pulled that I would have never chosen on my own if I was looking through the racks. I was amazed. She made the entire process so easy and helped me accessorize the dress by adding cap sleeves and showing me what it would look like. I would recommend this place to anyone who is looking for a beautiful dress at an affordable price, great service, and a really amazing experience. What else could you want? I wish I could go through the process again just because it was so great. I will definitely be recommending this place to all of my girlfriends who are getting married.

Urban Set is amazing! The mother/daughter duo who own the shop are so down to earth, friendly, and make you feel very comfortable. The dress selection is the perfect amount. There weren’t SO many where you would feel overwhelmed but the variety was perfect. There was something for everyone! I had the best experience there and so happy to be a Urban Set Bride :)

If I could give more than 5 stars I would!This was the best wedding dress shopping experience I could have asked for. I went to 3 different stores and the others did not compare to the experience I had at Urban Set. You never feel pressured or like a waste of time. I was able to meet all of the lovely ladies who run the business, Jennifer, Christine and Hunter - all equally helpful and nice! I didnt decide on my dress right away but later on that evening. I was quickly emailed back and accommodated with an appointment for measurements for the following day. I would recommend this store over and over again. Cannot say enough how great it is! Support local businesses

This is my second marriage and I was a little nervous about finding a dress after my previous experience with a different bridal salon. I did a simple google search and found Urban Set Bride. After checking out their website and loving what I saw, I made an appointment. They book one appointment at a time allowing you to have the entire store you yourself. Jennifer was warm and welcoming. She was very knowledgeable, even offering suggestions after listening to what type of dress I wanted. I never felt pressured to purchase a dress and I even made a second appointment to bring my five daughters back to get their opinions on the dresses I loved. For my second visit, one of my daughters found a dress she loved and wanted me to try it on. Jennifer was happy to oblige. I’m so grateful I found this bridal salon. I can not say enough good things about my experience. Urban Set Bride is like no other salon in Richmond and it’s obvious why they have been voted Best Bridal Shop in Richmond for so many years.

Urban Set Bride was awesome! This was the third boutique I visited on a long Saturday. The ladies were so welcoming and Jennifer was so nice- she really knows what she is doing. I tried on a bunch of beautiful dresses until I found my favorite. Pricing is great and they do not overwhelm or pressure you. They were just so genuine. And the best part is, I love my dress!

Urban Set Bride is a very intimate, comfortable experience that I would recommend to everyone. I worked with Christine and she was so helpful and kind and was paying attention to what I wanted, even if I didnt say so. She can read expressions and really knows how to make sure you are getting what you want in such an important purchase. The gowns are beautiful and comparably priced to other boutiques and chains in the area. You get one on one attention from her and I ended up loving the experience and her selection so much I bought my dress from here!! Highly recommend!!

The entire process from trying on dresses, to ordering, to picking up my dress - 100% amazing experience and amazing staff ❤

Had the best experience at this boutique shop! The ladies are so attentive and pick out gowns that I wouldn’t have picked myself but looked awesome with my body type. If you are looking for the best personalized experience in picking a gown for your big day, look no further. :)

Absolutely fabulous experience!! Jennifer is so knowledgeable and fun to work with; I had been so anxious about shopping for the first time and though I did leave a bit confused (in a good way!) she made me feel so at ease! I had picked this boutique because I also live in church hill, but also because they carried a specific dress. They had gotten rid of it recently but drove across town to get it for me to try on!!! It wasnt the one- but I had been so stuck on it Im so glad I was able to try it on and know! Now I have to choose between 4 fantastic gowns... so Ill be back soon! ❤

First off, I just have to say how much I enjoyed working with both Jennifer and Hunter! They were both so personable and exceptional in making sure I was happy with my decision in selecting a wedding dress. Their bridal salon has an intimate feel, while also being super cool and trendy. I loved the selection of dresses they had as well - there was such a wide variety to choose from without being too overwhelmed by the number of different styles. Originally, I had always thought I would purchase my wedding dress from bhldn, but Im glad I branched out to Urban Set after two of my friends who had purchased their wedding dresses here recommended the shop to me. I would definitely recommend Urban Set to anyone for a quality, gorgeous, cool girl gown that doesnt hurt your bank account too much!

I had originally gone to Beholden and was disappointed with the amount of time my appointment was (60 min) and how the dresses looked on me. Hunter reassured me that my experience with Urban Set Bride would be different and it was. My friend and I were greeted warmly as we entered the store for my 5:30 appointment. Hunter had all of my selections pulled but also showed me around and explained how the dresses were organized. She was playful and funny and made me feel very comfortable. I had TOO MANY choices by the end. When the appointment came to a close there were no high pressure techniques. Hunter passed me a slip with the dress names and details and told me to bring my mom back. This was the wedding dress experience I was looking for. Thank you Urban Set Bride!

I had an amazing experience here with Jennifer. She is so helpful and made me feel so comfortable. I found my dress here and its one that Jennifer picked out for me and it was the complete opposite of was picturing but I fell in LOVE when I put it on!!!!! I scheduled an appointment here because of the reviews and now I understand why! I hope that this will help other brides when theyre on a hunt for where to go... even if you dont find your dress here, youll get a lot of insight on how these appointments SHOULD be. Where you are the SOLE priority to your shopper. She only schedules one appointment at a time, so no need to worry about split attention. Dont expect any less than that. Its YOUR big day, and they make you feel every bit of that. Couldnt recommend more highly. Thank you SO much Jennifer!

I originally was told by a friend to check out urban set. I am so happy I did. Hunter was so friendly and amazing for my whole experience. She even squeezed me in again the following morning to retry on THE dress. She was so fun to work with and really helpful. Their prices are also very affordable and the quality still amazing!! After urban set bride every bridal shop after was no where close!

I LOVED my experience there. The staff is friendly and warm. The gowns are stunning and the accessories are beautiful! Cant wait to wear my dress.!

If you are looking for a special and attention focused bridal appointment you need to schedule your next one at Urban Set Bride. My little sister is getting married and scheduled two appointments on a Saturday; one here and the other at a very commercialized location. Being her Matron of Honor I went with her to both. My sister left her appointment at Urban Set Bride on air, positive, confident with energy and excited for this wedding dress decision. She didnt feel that way, at all, after the second appointment. She felt defeated, unsure, and upset. What was the difference? The outstanding customer service at Urban Set Bride.As a business owner myself, I know how important it is to make and keep the customer happy. From the moment we walked into Urban Set Bride, which has a beautiful, light and airy vibe, we were greeted with smiles from both the owner, Christine and Hunter, the bridal specialist. We were also THE ONLY ONES FOR OUR ENTIRE APPOINTMENT, which made a huge difference in how my sister felt during this time. It was entirely focused on her! Speaking with my sister more after both appointments she began to explain how Hunter helped her the entire way in and out of the dress, fitting it properly so she could see what it would look like on her figure. VERY different than the second store experience where they just gave her the dress to try on and off without much help and not clipping it properly to her smaller size figure so she could get an accurate idea.Another important difference that helped her narrow down this difficult decision, was how diverse the dress collection was at Urban Set Bride. The store is also organized very well and Hunter knows the collection like the back of her hand. So theres no second guessing. Did I mentioned their gown selection is GORGEOUS! Hunter helped her narrow down to 3 dresses that she loved which helped make the decision easier.I cant say enough for this experience. Thank you so much to Urban Set Bride for making my sister feel like your very first customer, even though you have been in business for 5 years here in Richmond.

Christine, Jennifer, Hunter & Noelle were all incredibly warm, extremely helpful and so infectiously passionate about what they are doing! I am in love with my dress, cue the butterflies!Not only did these ladies help me find my dream dress, (with my style choices being ALL over the place..) they made my experience one that Ill never forget. There was no pressure at all (and having been to several shops before I found Urban Set, that really meant a lot to me), just a hope to match a girl with her perfect dress ☺️

I could not imagine getting my wedding dress from any other boutique or bridal store. A friend of mine recommended this little quaint Church Hill boutique and I am so thankful she did! Jennifer & Christine were such a huge help from my very first appointment, ordering the one, and the first try on after it came in. They provide such a safe, friendly, welcoming environment that no other place I visited had. My dress is absolutely perfect and I can not wait to wear it on my wedding day in November. Thank you all so much! I will always recommend Urban Set to any bride I come across.

Urban Set was the first bridal shop I went to and, after a few lackluster trips to other shops, it was the last one! Because my family and most of my bridesmaids are out of town, I often went to appointments with just one local bridesmaid or even alone (gasp!) to get an idea of inventory. Most other bridal shops didnt treat me seriously and rushed me through trying gowns on because of my lack of entourage. Christine had the complete opposite reaction. She was so deliberate in pulling gowns that met my desires and made the appointment absolutely comfortable, unique, and fun. I originally went to Urban Set because I thought I wanted a vintage style lace gown, which they have a stunning inventory of! After a change of heart, I emailed Christine about one of the Ellis ballgowns on their website. She told me it was sold off the rack but could borrow it from the distributor for my second appointment. This is what makes Urban Set stand head and shoulders apart from other shops: when the gown arrived half a day after my second appointment was originally scheduled, she held it in the shop for 3 weeks until my parents and sister could come into town to see me in it. After my jaw dropped when we heard the price (because of how AFFORDABLE such a beautiful gown was!!), I knew this was the dress! I am so happy to be an Urban Set Bride and I absolutely trust Jennifer and Christine to do right by their brides. Definitely make this a stop on your bridal gown search no matter what style you are seeking!

I LOVED my experience with Urban Set. I was lucky enough that it was the only stop I had to make... they had a great variety of dresses, so I was able to try the silhouettes I thought Id like and compare them to options I might not have considered on my own. I found my dream dress, and even better, it was right on budget (actually... under!).Having the shop to yourself was VERY special, I love their private appointment model... my mom, future MIL, and I were there alone with Jennifer. Honestly, it was a stress-free, low-pressure experience from start to finish. Jennifer definitely wanted me to go home and sleep on my decision. They were also extremely accommodating in terms of scheduling my initial visit, my follow up to order the dress, and my final dress pick up appointment. The dress even came in early. CANNOT recommend them enough.

Jen and Christine are an amazing mother daughter duo! When I started dress shopping I was sure I would never find something to fit my plus sized frame, but not only did they put me at ease and make the dress shopping process wonderful, they found me the perfect dress at the perfect price. I couldnt be more happy with my experience with urban set bride and these two women have done something truly remarkable with their shop.

Urban Set Bride was my first stop in my search for a wedding dress and I hope that it will be my last. Jennifer was incredible! I brought my mom, mother-in-law and grandmother with me. We had the store to ourselves and complete individual attention. It was so important for me to understand the different styles of dresses since I had never tried a wedding gown on. Jennifer explained the different styles to me and let me and my guests browse the store and pull whatever we wanted while she pulled a few different gowns she believed would suit my style. She made me feel very comfortable and helped me into and out of every single dress, clipping the ones that were too big, often times from different angles so my family could get pictures of the front and the back. She really took her time with me and helped me to develop a profile of my taste. By the end of the appointment I had a very good sense of exactly what I liked and two dresses I adored. She never pressured me to purchase a gown and I was so excited for the next step that I set up another appointment before I left the store so that I can bring my bridesmaids when they will be in town to help me decide. Thank you so much for a great first experience!

Urban Set Bridal has been my favorite vendor to interact with so far in my whole wedding planning experience. They have absolutely beautiful gowns and pay such attention to detail for what you want. When some other bridal shops will make you feel more like a number than a name, these ladies were so thoughtful, encouraging, and patient, and I could not be happier to have found my dream dress with them!

I had such a fun experience working with the ladies at Urban Set! The ladies are the nicest and funniest and they truly know their trade. You are the only one in the salon during your appointment, so all of their focus is on you, your questions, your concerns, and your gown experience. That is a feature that set them apart from several other stores. Trust them and let them help you; I promise youre in great hands! I couldnt be happier with their quality of service!

My experience with the Urban Set Bride was beyond wonderful! I knew the moment I found their shop that it was the place for me. First off, I love, love, love the location, as one who grew up in historic Church Hill! Its awesome that they chose to support a small growing community with their business.On to my gown hunting experience. My first appointment with Christine was by far the best experience I had had with any bridal shop in the area. The 90 minute session was so personalized and relaxing. Her energy and enthusiasm were also a saving grace, in what can be a very stressful endeavor. I tried on many gowns, but nothing hit home. Christine, ever patient gave me a list of favorites and told me to sleep on them.My second appointment was with Jennifer, and again a delightful experience. It was at that time that I found my dress! Unfortunately, I had gone solo that trip, so I scheduled a third and final appointment to have my family with me. At no point did I feel any pressure to buy a gown, even after having two previous appointments! The ladies were so gracious and really did their job in helping me find my dream dress. Not to mention giving me free wedding tips along the way! I couldnt have asked for more and cant wait until my dress arrives.I recommend their shop to any bride who wants a unique personal experience when searching for their gown!

Best lil bridal shop in town!

Christine was extremely friendly, down to earth, and made me feel at home right away. She had me laughing and relaxed throughout the whole appointment. She was helpful in pulling gowns for me and gave her honest opinion. She wrote everything down and gave it to me and encouraged me to sleep on it before purchasing. Its clear that shes focused on helping brides find the right dress for them, not making a sale. There is a decent selection, probably a bit smaller than many other places, but I still tried on the same amount as I would have anywhere, and everything is extremely reasonable. This is by far the best dress shopping experience I had, and probably part of the reason I bought a dress - because I felt so comfortable and ready to do so. I would recommend to everyone.

So incredibly friendly and had a beautiful selection of gowns. I thoroughly enjoyed the process with Urban Set Bride and their amazing team. Reasonable prices- would highly recommend!!

This is the one and only shop to purchase your dream wedding gown. These ladies only take care of one bride at a time and make you feel special every step of the way. There is no pressure to buy and they even encourage sleeping on the decision. These ladies are doing it right. Thank you Jennifer and Christine for making this process so much fun!!!

I went with my sister to Urban Set Bride. Christine, the owner was amazing! Her sense of humor and laid-back personality made the whole experience so much fun. Her mom and co-owner was extremely helpful and very personable as well. The intimate setting (they shut down the store for your entourage) added to the no-pressure atmosphere. The shop was extremely organized and the fact that there werent an over extensive amount of dresses made it feel as if they had gone out and hand-picked just the most stunning dresses. Every single dress my sister tried on was ridiculously gorgeous. Thank you for a truly wonderful experience!

Wonderful experience at Urban Set with Christine. The dress trying-on experience felt personalized and Christine was extremely helpful while also making the feel of the experience more relaxed. My mom and sister were also very impressed! I love the dress I purchased and was thrilled with the price point!! Highly recommend

Wonderful bridal boutique, intimate absolutely stunning dresses and best of all its a mother daughter team that really cares about you!! A must stop when your looking for your yes dress! Love these ladies❤

These ladies ROCK! I went to a few bridal shops in search of my dress. Urban Set Bride went above and beyond to try and help me find the perfect dress for my special day. The experience I had at Urban Set Bride was much more personal than other shops, where many other brides are trying on dresses all at the same time.... which can be chaotic! They also had a great selection of dresses to try on and all the prices were reasonable. I highly recommend them!!!

I never knew watching my daughter try on wedding dresses could be so much fun. The women at Urbanset entirely indulged us to help her find just the right wedding dress. We laughed, shared champagne, and were treated to a one-person bridal show, as she tried on dress after dress in numerous styles from their very large inventory of beautiful wedding dresses. While an appointment is required with a specific time slot, we overstayed ours by more than an hour and were never made to feel rushed to leave. I wish I could remember the names of the staff who helped make this experience one to remember. But I have a host of pictures from which to recall the day.

Went with my daughter to pick up her wedding dress. Dress was beautiful. Staff was kind and answered all our questions.

Urban Set Bride is, by far, the best bridal shop in town. Christine made it so fun and a really special experience. I brought two of my bridesmaids and it felt like just hanging out with the girls. We collectively narrowed down our top three choices and I never felt any pressure from Christine to buy in the moment - in fact, I was encouraged to go home and think about it. I cant wait to go back to purchase my gown!

The owner knew exactly the perfect shape and dress personality of my sister. Five stars for making this girl have a rare cry! Additionally, the shop is beautiful and she and her daughter have curated a beautiful collection of gowns. This is where you find your dress.

Urban Set Bride was the first place I looked for wedding dresses in Richmond, and it was the only place I needed to go! Jennifer was friendly and had great advice, and there was never any pressure to make a decision- I felt comfortable there from the moment I entered the boutique! They only take one appointment at a time, and there are lots of beautiful options. I would recommend this place to anyone who needs a wedding dress- make sure to call well in advance to book your visit!

Christine and Jennifer are simply amazing! They truly make you feel welcome in their shop and like you are a part of the Urban Set Bride family from the moment you walk through the door. I live within 20 minutes of multiple dress shops, but chose to take the 2 hour drive to Urban Set Bride and I am so glad that I did! I love that they only allow one bride in the boutique at a time because it really makes the bride feel special! I came in already knowing what dress I wanted so I did not try all that they have to offer but I did look around and ALL the gowns and accessories are gorgeous! This past weekend we traveled to pick up my dress and it was perfect! I am beyond ecstatic about my dress and cannot wait to wear it! Thank you again ladies! :)