Come here first! Best makeup experience *ever. I live 2 hours away and travel to Rockford for work regularly. I prefer Emily’s products and service over any department store makeup counter I’ve ever gone to. Her new lines of makeup are my new favorites. The eyeliner is easy to apply and doesn’t smear. The lipsticks last comfortably all day. I was an Avon fan, and Emily has converted me. Her care and service matches her products - best in class. It’s affordable to boot!

Something is always on sale. They are offering 30% off thru September 30, 2019.

Dont expect customer service,I wasnt thanked for my $50.+ order and it seems theres friction between employees. I shop ulta 1st then sometimes stop here. Maybe its better to order online.Seems to be stocked and priced accordingly.I am updating my post since the transition of products,,,,,parklane at half price is awesome. And I love The Body Shop!! And the variety of different products is outstanding..I love that you have this store in the rockford area and are an inspiration to stay strong and to keep moving forward..Thank you...

Huge selection of Avon products at good prices.

The manager was extremely rude. And yelling at a employee for having morning sickness

Gotta get my Smell Goods. 😉

Nice friendly staff.

Very friendly and helpful.

Hi 👋🏾 Emily!

NICE store!