They have my favorite tea here, and many other drinks! Their produce selection is also good. Today my partner and I went and found out that they have a warmer for some of the canned tea/coffee! So if you want a warm tea/coffee instead of cold you can have it! And it is actually hot so you get hot tea. The service is great and they have done a great job with sanitizing carts and managing the amount of people in the store during covid.

Amazing medium-sized Japanese market!My friend found most all of what she wanted/needed to buy, including Kama [Black Cod], cleaned and fresh-frozen.A wide selection of sushi bento packages are available, too!

See previous review...just adding photos. Go and enjoy, stop by eateries too!! #7footApartHikes @MeetUp @Google @GoogleMaps via FreedomPleaseOrg.

Thank goodness for Nijiya Market. The time and money I save in airline tickets to Japan really adds up. I’m not going to say the bento boxes and take away sushi is exactly on par with those high end ekiben shops in Tokyo Station, but pretty close. What I like most about this market is that it carries those rare, hard to find delicacies like fresh yuzu, sake kasu, yamaimo… Hell I go just for the rice. The focus on this store is premium organic and I find their own brand of rice available in akita komachi, koshi hikari and others to be the best around. There is no substitute. There are cheaper places to buy Asian groceries but the selection and quality suffer. Been going here for over fifteen years now. They have earned my five stars

This is the authentic Japanese grocery store one goes to for the best Japanese seasonal food items, and for the best Customer service. Their deli has sushi, sashimi, salads, cooked bento noodle, and rice dishes, also pick up the free quarterly Japanese Gourmet Gochiso Magazine for many authentic recipes. I have been going here since 2001

I love Nijiya...Its not the cheapest or pocketbook friendly of the assorted Japanese themed markets in the immediate vicinity but it is the one with the most organic produce.I especiallyove that they sell japanese vegetable starts for your home garden that are all organic.Its a full but limited market replete with fresh produce, sundries, packaged foods, cooking spices and seasonings, ice cream and desserts as well as a bunch of different Japanese candies, chocolates and other snacks.

Very cool and welcoming japanese supermarket, easy to find whatever youre looking for, too. I got a bunch of candy, a few ramen cups, and a little figurine of a man on a toilet :)

Honestly one of the best Japanese markets in town. They have so many Japanese grocery products! The staff are always friendly and welcome you as they do in Japan; Japanese people are employed here and you can hear them speaking Japanese; the products are fairly priced as well.Make sure you try out the frozen wafer ice cream sandwich!!! Theyre sooo good! My favorites are vanilla, and strawberry.

Great selection, but with Tokyo prices. Best fresh made cream puffs in San Diego! Update: The cream puffs that were gone due to COVID-19, are back!!!! They are just 30% more expensive.

This place is pretty small, but I think its the best Japanese market in the area. Their premade food is delicious and their prices are cheaper than Mitsuwa. Love this place, I come here twice a week.

My favorite place to shop when Im in the area. It has everything you need! The prepared food is excellent!

Highest quality Maguro and Toro and everything else legit Japanese market they have everything from Shochu to Rice candy candy

I went here to look for a quick Asian dessert. Left with 2 flavors of mochi - both tasted fresh and authentic

SO EXCITED!!CHEAP SEAFOOD AND SASHIMI PULL ME BACK AGAIN and AGAIN.So Nice Employee.They give you napkins, chopstick, soy sauce, wasabi for FREE.Food, fruit, hot and cold Variety of healthy drink. Snack....Should Come at least Once.

My wife is Japanese, so whenever we are in San Diego she wants to make a stop to stock up on all of her Japanese favorites. We have been shopping there for something like 30 years. Its a great place to buy all sorts of Japanese food items like noodles, tofu, miso, shoyu, sake, nori and much more. They also have food to go including sushi, mochi and a variety of cooked items. The service there is always friendly and there are restrooms for the customers. It is probably best to go there on a weekday if possible because this little shopping center can get pretty crowded.

Love this place! I can get all my Japanese food cravings here and fresh veggies. Reminds me of when I used to live in Japan.

They offer a wide variety of Japanese goodies.The staff were welcoming.The store was clean and orderly.#LetsGuide #NijiyaMarket #SanDiegoGuide

Good place to pick up sushi for lunch.

They make really good to go food if youre looking for some Japanese bentos and they have a great sushi selection. Skip the produce isle unless youre willing to pay $8 for fruits that are usually $3-4 at sprouts. Otherwise their drinks/lunch/sushi specials are on point.

Small but functional market. Always has fresh bento and seafood.

Love Nijiya, a small local Japanese grocery where you can find organic fresh veggies. The Seafoods are fresh and very good quality and the meats also very good.I highly recommend Nijiya.

Fresh and clean, some vegetable a little bit expensive. But It doesnt matter.

Excellent Japanese grocery store. Their specialty is organic imports and vegetables, and an extremely large selection of bento and prepared meals in the snack aisle. Be warned, they sell out fast, come in the morning for a good selection!

Good japanese produce and other products including noodles, spices and various seaweeds. They also have a good quantity of sushi grade fish. Bento boxes are available but can sell out pretty quick.

Cute reliable market for japanese things I love it. Love the obentos 💖 they are always good. Thank you

Great prepared Japanese food, snacks and sweets

Despite its relatively small size, has a great variety of Japanese groceries including food, toiletries, treats, a florist, a small hot food table, etc

Very clean, fast and friendly store. I like the produce and meat choices. The have snacks and prep meals which are great for lunches too. 👍

We have been going here for decades. Perhaps one of the oldest Japanese markets in Southern California. They always have a good selection of fresh seafood and vegetables. There sushi is fresh and reasonably priced as well as their bento and other hot food offerings. However, they tend to sell out fairly quickly.

Nice Japanese grocery store. They actually sell Sun brand ramen noodles without sauce packets.

Clean and fresh sushi. Frozen udon pack is yum. Doctor it up and no need to go out!

Super nice little Japanese market. It is small but I can always find the Japanese staples im looking for. The produce is good and they often have great wagyu steaks! Visit on Saturday or Sunday to pick up their house made cream puffs or custard cakes!! The sushi is also great, honestly better than some of the local restaurants Ive been to. A hidden gem for me is their marinated jammy eggs.

I love this market. They used to have all different percentages of milled rice but not any more. Still love to shop here though.

We were here last time on Saturday, July 1st, 2017 and Sunday July 2nd as well. Before then, I used to visit here almost every Sundays with my friend. We get the usual Japanese drinks like Pocky sweat, Boss Coffee, Ice Coffee, teas, and other Japanese drinks. I was inspired to come after seeing Downtown no Gaki no Tsukai ya Arahende!! (for those who have not seen it do watch it if you are into Japanese culture) kiki series. It is where they do a blind test of each product (like coffee, water, tea, etc...) and try to figure what it is. So we always buy the usual drinks and sometimes the bento box and few other goodies. We come here often that one or maybe 2 cashiers recognize our faces. Of the three Japanese supermarkets in San Diego (Mitsuwa, and Marukai), I like Nijiya the most. Why do I like them? Let me give you 4 reasons why.1. Service and staffing: Nijiya constantly has the several of the same cashiers that I recognize and one more dude who stocks in the back. Of the 4 cashiers I see the most, John remembers us the most. The other day, he opened up his register to us because he didnt want us to wait in line. I appreciate that and wanted to give a shoutout to him, who is always smiling and hard at work. The other cute Japanese girl wearing a beanie that matches the Nijiya colors (on the receipt it says Kanako so lets call her that) was very friendly and polite. She is always smiling. Aside from that cashiers greet you at the door when you come in unless they are busy. Their service and friendly people stands out from the other 2 Japanese supermarkets. Did I mention they have authentic Japanese people working here? I heard Kanako and the other ponytail lady speaking Japanese to some of the Japanese customers. They even bowed. Sorry for rambling on here, but I wanted to highlight the cashier service you get from them compared to the other 2 supermarkets.2. Product and pricing: So we all know that Nijiya specializes in Japanese product. And if you watched Bento (the anime where people fight for the half off bento boxes and if you have not seen it, I highly recommend a watch as it is hilarious fighting for that discounts), Nijiya has them at 20% off around 19:00 (7pm). Although the other 2 supermarkets have it, I liked Nijiyas selection the most. Their drink selections are good too. They also have tables outside the store where you can sit and eat. The microwave is on the inside shall you need to heat up the bento that they have there. I believe the prices here are cheaper than the other 2 supermarkets. And no memberships are required here comparing to Marukai (and you can buy stuff from there without a membership, but I do not think you get the sale price out of it).3. Cleanliness: There are times I would come to use the restroom and it is always clean for my visits. The store is very clean and organized. I would usually see one or two people trying to stock the store. I also sometimes see cashier cleaning up and stocking the store as well. Really reminds me of the Japanese culture, which I feel is very well presented.4. Hours of operation: All of the three opens at 9, but Nijiya closes at 10, which is 1 hour longer than Mitsuwa and the same for Marukai. On the side note: I believe you can not buy alcohol after 21:00 (9pm). While it does not affect me, I am just letting you guys know who want to buy some Japanese alcohol to not come for that after that time because they will not let you buy it.Overall, Nijiya is my favorite Japanese supermarket store. The reasons are clearly listed on top. So do give them a visit and hopefully you like it too.PS: I do shop at Marukai or Mitsuwa too, and have not met the 20% off kami-sama yet (reference to Bento anime). Also character limit on google is 4000 so yelp has some of my list of cons since it is at 5000 just so you know that I am not completely biased towards Nijiya.

Smaller quaint Japanese grocery store. Good quality decent prices and at this time of year they are giving away free beautiful calendars 1 per customer 👍👍👍👍👍

They have the best rice balls and premade dinners here.

Fresh produce, great selection of butchered meats and fresh assortment of bakery items, all in a clean store.

One of my favorite places to grab a quick bento or other Japanese goodies.

Good selection. This is not a fish market although some fresh fish is available. Good selection of asian beer, sake and tea. Lots of frozen products. Small selection of cold fermented items like pickles. Very good staff and social distancing. Sushi is ok, not great and very cold in the display case. Good selection of Rice and snacks

Line was long but moved quickly. Couldnt find inari sushi pouches for New Years day celebration, disappointing.

Friendly staff who had great structure with keeping it clean and safe for Covid. Lots of variety of savory and sweet Japanese groceries.

Good staff, Good service, and I think good cake shop! you can get Japanese style cake at here.

Perfect Japanese Market, great place to get all the goodies to make/cook youre own Japanese cuisine! Super knowledgeable staff too!

Little bit pricey with good quality clean and neater than usual supermarket. Small but Well organized lot product from Japan!

Great store with amazing selection. Please find a way to offer locally grown wasabi root.

Best place for to go sushi. Nice place for Japanese novelties.

Great care has been taken to make the shopping experience as safe and as comfortable as possible during the quarantine.Added that to consistently high quality produce and products - Nijiya has yet to disappoint us.

Amazing market, love the food and service

Great selection. Outstanding service

Excellent service. Good selection.

Nijiya has a huge variety of produce, dry goods, sweets, and other delicious food items. I even found a Rilakkuma!

I enjoyed the service from the staff and the reasonable bargains. Every thing is very cool Japanese style food & products。

Nice small Japanese store with great sushi.

It was a great store that sold Japanese food products. The staff were friendly and the customer service was good. One thing I suggest is to wear a jacket because it is quite cold in the store.

Large variety of Japanese food brands and lots of prepared meals to choose from. Here was my TO-GO grocery store while I was in San Diego. I look forward to my next visit.

If you need a quick snack (Musubi), always a great place to pick something up while you shop!😋😋😋

Love this place. I did prefer it when they had their butchers/food prep through the window...and had a better selection of small sashimi portions. However they still have a wonderful selection of Japanese dishes to eat and foods n drinks to prepare at home

Staff are very friendly and courteous here. Their bakery section is amazing

Sato-kun sausags! So good.

Fantastic bento selection, get there early! Best Japanese market I have been to in San Diego.

The staff are so friendly and have high standards of excellence. The store is also sparkling clean and their fruits and veggies are delicious and most (if not all) come from their own Nijiya farms.

Nijiya is an awesome Japanese market. Considering it is such a small grocery store they have a large variety of items. They have fresh produce, teas, dairy, bakery items, meat and seafood, kitchen items, home electronics, and prepared foods. The lines are not usually longer than a couple minutes and the staff is friendly. The only downside is the parking. The lot is small, shared with a lot of other businesses and the spots themselves are tiny.

Love this place. Ill drive 30 minutes just to shop here, even though theres stores closer. Their ready food area is really good but sales out fast because it is so good. The cherry blossom bread is awesome. They have a great sweets area. Good prices on their fruit. The electronics are a little over prices.

🤤🤤🤤 Japanese matcha ice cream 🤤🤤

I absolutely love coming here for snacks, lunch and ingredients for Dinner. They have specials on Sushi, thats made fresh daily, after 6pm. Japanese snacks from cakes to dried seafood. Lunch bento boxes and warmed tea to go! If youre lucky you might see cool imported Japanese beer or sales on alcohol. I love John, who works as a cashier, he is such a sweetheart and is always happy to see! ♡ My only warning to visitors is that parking is scary and the store can be freezing cold! I highly recommend this place for Japanese groceries and munchies.

Quality of meat and seafood are better than these other Japanese grocery stores but much less selection of vegetables :(

This place has an amazing selection! The sake options are especially incredible. My boyfriend also got the creamy crab cakes which he really enjoyed. Will definitely be returning to this Asian market. We absolutely loved it. Parking can sometimes be a challenge on late weekends but its still so worth it.

Nice small market with a lot to offer. Lots of little pastries to choose from. Great selection of ready to eat meals.

Nijiyas prepared foods are alwats fresh and delicious. We also love picking out treats and staples from the many well-stocked aisles. Staff are very friendly and helpful.

I love this grocery store! Try the hot fried food to the left of the registers when you enter! The croquettes are SO YUMMY!!! Make sure that you ask for some sauce packets and a fork at the register. Also great for general groceries. It’s a nice clean grocery with ever so polite and helpful staff! Great selection and one of the only places in SD that I can find certain ingredients. I love coming here whenever I’m in the area! Don’t forget to bring your reusable grocery bags.

The best Japanese Market in San Diegp.

Medium-sized Japanese supermarket that carry many Japanese and Asian items that are hard to find elsewhere. I love their hot deli where they sell many kinds of breaded items like fish, croquette, etc.

Great Japanese grocery store. Really reminds me of small neighborhood grocery stores in Japan. They have great prices on sushi platters, too. I catered an event with sushi from Nijiya and it was fantastic and very affordable for a grad student event.

The best bento!

Had a lot of stuff that one would normally cant get in a bigger Asian market in the states. It was clean and well organized and the staff was friendly! The music they also played was outstanding. Pair that with such amazing hot food, and you have a match in heaven!

Top of the line Japanse market. Great takeout sushi and bento boxes. Love the mochi selection.

Of all the Asian markets, this one is my favorite in San Diego mainly because they have prepacked fresh QUALITY sushi and other lunch items. Keep in mind they do restrict times you can purchase alcohol. This is smaller than some of the 99 Ranch ones that doesnt have the full fish displays but they do still have raw fish and other quality meats and cuts. They also have fresh produce and all the spices and seasonings. The parking lot is a little crowded but there normally is still parking you can find.

Great deals

It’s a Japanese market, but some of the products in this market are a little expensive than Mitsuwa.

Overall a nice little market, they carry food made in house and Japanese food essentials without the crowd. If you are in the need ir one or two ingredients and dont wants to deal with people this is the best. Staff is helpful and friendly.

Perfect for purchasing alternative vegetables and fruits not sold at general convenience stores.

Best Japanese market in town. Often has special events showcasing products from different regions of Japan.

Been going to Nijiya for 20+ yrs. I love their fresh sushi and its 20%off after 6pm. Their snacks, cakes, and tea drinks so good.

I like the organic fruits and vegies avail

Fantastic Place great service has a multitude of items that you cant find anywhere else! Have to visit it every time I go to San Diego.

A fun Japanese Market that we love shopping in when we are in the Convoy area of San Diego! Right as you come in youll see lots of fresh produce, items from Japan. The aromas of Japanese food will drive you to the back of the store where youll find lots of yummy options hot & cold.

Nice little Japanese Experience. Sushi ready for those that want to make it at home. Plenty of fresh vegetables and fruits. Great selection of tea. Prepared lunches are excellent. My three stars are based on price. Nijiya is expensive. Many of the products are cheaper elsewhere.

Excellent grocery store for Japanese food!

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Their sushi is really good and are very freshly made! Plus they go on discount at the end of the day. There are also lots of great Japanese foods such as curry buns and croquettes!

The bentos looked old and that is one thing you never want in sushi.

Always a great little Japanese store

Friendly staff, clean market, reasonable prices for quality products.

Great quality of products. Best to go on weekends when they have sales. In general, higher quality Japanese grocery store.

Fall more and more in love with this market! Parking can be a bit if a pain at times. But its worth a trip! Their sushi rolls, baked goods, and bento boxes are delicious and reasonably priced. There are a lot of organic options and my son loves riding in their car shopping carts 😊

Everyone is very friendly and they have the best bento boxes!They also have curry pan, which is incredible!

Great market, prepared food are all excellent.

Nijiya is a great little market with a wide variety if delicious food. I enjoy buying some of their prepared foods like takoyaki and bento trays for lunch. Also, all of the employees are very nice and helpful. I totally recommend this store to anyone who likes Japanese food and snacks.

We came late in the day during sushi day. So no vegan/vegetarian sushi. Knowing Japanese or something about the food would definitely help. I feel like murukai is larger but overwhelming. The service here is top notch.

Not a very large market so it didnt take too long to visit around. A lot of fresh sea food here every day. Restaurants within the market are all good.