A beautiful store filled with herbs, books, CBD, some crystal and clothes. There is a lot to look at in the store, including the art work on the walls. Only complain was the cashier was rude and made a comment.

Jules was the best!!! She was so incredibly knowledgeable sweet and helpful. Can’t wait to try all our goodies, this place is amazing!

It’s an amazing shop for anyone with an interest in herbs or anyone that is in a pagan religion, the scenery and ambiance of the store is amazing and I have come by many times to stock up my herb cabinet, highly recommend this shop!

Super cute store, friendly and knowledgeable staff. Been shopping here for years and every time I come back they always have something new and interesting. I love it.

This is my #1 favorite place to shop and browse in Santa Cruz!! The staff are friendly, helpful, knowledgeable, and personable. They have a huge assortment of herbs and a wide variety of other products and one-of-a-kind finds. ALICES is a unique and fun shopping experience ❣️

Absolutely amazing store. So fun. Great selection of herbs too

Cool place, smells nice and has lots of crystals.

The most amazing store!!!!! A true gem!

Great store, has unique stuff, and awesome service.

Neat store.

I like coming here to buy gifts for some of the more alternative people in my life. Store keepers are really friendly. I cannot comment on the herb selection as I havent purchased those, but theres a lot of cool and useful stuff here.

This place is so much more than what you would think by looking in the window from the street view. They are knowledgeable people spreading the enlightened thought on herbals and mushrooms as medicine. Will be returning soon to acquire some natural mental medicine in the form of mushroom extract, lions mane to be specific. Super stoked that we stumbled upon this wonderful gem.

Lovely shop but the herbs are outrageously priced, and there is no bulk option. The ingredients for my smoke mix which usually cost ~ $5 would cost me upwards of $40 here. I can imagine these are all locally harvested; would love to know why they think these prices are justifiedUpdate: went to herb room excellent quality got everything I need for $3.60

Very fun little shop, very friendly and helpful staff. I love the hippie vibe.

The woman who helped me today (I think the owner, but not entirely positive) was so helpful and patient. She gave me an education on some herbs I was inquiring about, and spent quite a bit of her time on me doing so. Very knowledgeable, professional and kind. Thank you! I will be back.

I bring my dog Kingston every day and they give him dog treats. We really enjoy the staff

Love this store! It has everything along with darling clothes and assesories. Great place to buy Kratom. A little overpriced but the sales staff are very knowledgeable for the beginner. Really nice atmosphere. It’s mt favorite store!

Great selection of herbs, plant medicines, unique jewelry and books. Ruby was very helpful guiding me to the ceremonial sages and providing information about how to use them for cleansing a space.

This was my 1st time at Go Ask Alice. The assistant was friendly & helpfulI went in for Kratom as my web order was delayedThe quality is good, but the price is really high-$6.00 for 10 grams. I pay 6.99 for an ounce on the netI live on a fixed income, so this was a budget-buster! I had to have it tho, for painThey offer 20% off on Tuesday, 2 pm-7 pmSo go then if you can wait

Good quality kratom, but their prices are crazy. 2-3 times more expensive than anywhere else. They could definitely stand to have more product and a better selection

Tons of interesting things. Tapestries, clothes, essential oils, incense and hand salve. Smells so good. I love this store!

Absolutely terrible store!! Avoid this trap store! Way overpriced on everything, short pants=$100., small scarf=$20 horribly overpriced with awful treatment of customers! Greedy Cathy, owner, turned this customer into devoted enemy. I returned a glass item next day, truly perfect condition, told no refunds or exchanges! Greedy owner is very stubborn, ugly in her greed, still clinging to my money. Greedy Cathy likely underpays employees, but for sure she overcharges customers. Pretends to be a hip store, but greed is very un-hip, and terribly way overpriced ( thats not cool or hip), with customer service at sub-zero quality. I will go in and start getting loud in order to get my money back, while she still stubbornly grabs in greed, refusing basic good business practice. Save yourself the hassle, shop elsewhere.

I love this store so much. Workers are so nice and patient. Everything in there is buetifal

Very helpful and generously informative. And a thoughtful offer of a tiny sample cup of Damiana tea introduced me to a godsend! Thank you!

True healers of santa cruz !!! They also sell for and support local artists.. One of the true gems of santa cruz. i live here and cant imagine the place without alice! a must visit if your in town for a couple days. A beautiful store

A great little shop with lots of future potential. Anyone who enjoys teas, herbal smoking mixtures, or just cool stuff is going to fall in love with Go Ask Alice.

Great place. Employees are very informative and so nice

Excellent shop great selection of VERY INTERESTING THINGS, stuff youd find down the rabbit hole.

I love the variety of stay there. They have good recommendations for any ailment you may have.

Great business, awesome employees that are very knowledgeable.

My girlfriend and I have been regular Alice customers since it was on Cathcart, for two reasons: great selection and the best staff anywhere. Indeed, weve become friends with many of them. :)Nick Ns assessment of Catheryn, the owner, as greedy is so wildly incorrect as to be laughable. I suspect he may be an employee of the Herb Room, or connected to someone who is.

Wonderful Place! The people working were very nice and helpful!

This little gem of a store is AWESOME! We found all kinds of high quality herbs that you just dont see anywhere else. Where else can you get organic Fo-Ti Root Powder, Borage Herb, Damiana Herb or Cordyceps Mushroom Powder?We love the products, love the vibe with the eclectic artwork, unique clothing, hand made jewelry and 420 supplies. Ashley who was at the counter the first time we went there is very knowledgeable, helpful and sweet. A must see store when in Santa Cruz.

Very poor service, the employees are very snooty and uses poor judgment on customers

Great friendly shop nice people Ashely is super nice to my dad you guys are great. if you need kratom for pain or stress this is a good place too go..

I wanted to try on clothes, but they had so much incense or some scent that I had to leave. I just left a message asking them to go scent free tomorrow, so I can try again.

Great place! Kind of experience

Very helpful staff 👍

Great kratom

What a great place!!

Great place!!

A bit expensive, but I would put this store on a list of the visit. Even if you do not buy anything, then just wander around, “Windows shopping”, so to speak, you should be given some pleasure) Stylish interior, original goods, friendly seller girl, unfamiliar emotions. Of course, provided that you are generally a lover of climbing shopping