This is a great store to buy fitness equipment. I went in to shop for an elliptical machine and Michele LaPlaca, the store manager, was very helpful and knowledgeable about all the machines. I ended up buying the Vision Fitness elliptical that Michele recommended and I absolutely love it. This store carries high quality fitness equipment and they are willing to work with you on the price too. I am very satisfied with my purchase and have returned to buy other items as well. Thank you Michele!

This is a great store to buy your equipment. Over the past couple of years I have purchased several small and large accessories. I travel to this store although it is not the closest to my home to work with the store manager Michele. This year I purchased a full home gym upgrading and replacing my old equipment. Michele knows all of the equipment and will help you select the best piece for your needs. They have an excellent selection of new pieces and often have top quality pre-owned items as well. I spoke with both Michele and the owner and we were able to work out a great deal, no hard sales tactics no tricks, just good quality at a competitive price. The delivery crew was also fast and courteous. Thank you to Michele for a great experience, and I look forward to adding an additional piece to my collection in 2015.

Super nice and helpful, very reasonable on prices, and was a much more personable experience than going to a big chain store nearby. We bought a large item from here and will be returning every time we’re in the market for more exercise equipment.

Late fall I went into the Wayne, NJ location with a idea of what I wanted and a ton of questions. I travel often and have been to many hotel fitness centers. I was greeted by two sales people. After spending the necessary time to answer my questions, and explaining the differences between the machines I inquired about a specific machine that was not on the floor. Rather then trying to persuade me to buy what they had on the floor, I was informed they had the exact used machine at the Hanover location I was inquiring about. Danny encouraged me to look at the used machine. I was going near the store so I stopped in - the salesperson was equally as helpful. It was after the sale in the Hanover store I found out one of the sales personal I was speaking with in Wayne was the owner, Danny Soto! Both stores are packed full of equipment, spotless, with a knowledgeable staff - a pleasure to deal with such professionalism. The price was fair, no high pressure sales, a absolute pleasurable experience. My delivery and set-up was on time, done by very professional experienced technicians.BTW - I recd a phone call a week or so after the equipment was delivered to see if I had any questions or concerns!Passing the Hanover store today I stopped in looking for a set of dumbbells. This was 3+ months after the sale, Danny happened to be in the store and recognize me as a past customer! Undecided - Danny took my number, he said he will get back to me with what I was looking for.....I am sure he will - this is simply the way he runs his business.I would encourage anyone to visit any Ultimate Fitness Store, ask questions, get educated and work with Dannys team.To Danny- Aces all the way around - keep the high standards of a knowledgable sales staff and great customer service.Glenn D.

Excellent selection of gym equipment for building a gym at home. They have everything from cardio equipment to high end squatting cages and everything in between.

The prices are better than any website I could find.