Good choice of Colorado craft beer. Helpful staff. You can build a case of mixed individual beers without a markup over 6 pack pricing and get a 10% discount.👍

They all are knowledgeable, they stock gourmet foods so you can do a one stop shop for a romantic dinner!

Only have good things to say about this place. Fantastic selection of craft beers. Knowledgeable and helpful staff.

Wine of the month up front is always a hitter at a bargain price. Super helpful staff and worth going out of my way.

Boulders best selections of wine and beer!

Friendly staff and such a great selection of craft beer. You can tell they also drink beer here, because the selection is very well curated. Definitely recommend for a more personal touch than a bigger box store! Easily a favorite and go-to for me.

This place is great and has a nice selection. They have an affordable selection as well as higher end stuff if thats your thing. Decent selection of beer as well, with a fridge that has new stuff rotating every week. Told a cashier that I didnt believe in expensive wine, which she didnt seem to find as funny as me, but overall a good place.

Best beer and wine selection in town. Very friendly employees that remember you and take good care of their customers.

Im sure the wine selection is great as well, but giving a shout out here specifically for the craft beer selection which is excellent especially for top local CO breweries and singles. Very customer-friendly policies as well, allowing you to break off individual cans from any 4 or 6 packs in the coolers, at the same price per can as it would have been for the full pack (unlike most stores which either dont let you do this and/or inflate the singles price).

Best hidden gem in the state. The beer Guys Chris and William are top notch.b

Phenomenal selection and service of needed.

Nothing in stock they dont have their act together

Great craft beer selection. Always has Knotted Root and Outer Range.

They have an excellent selection of wines. The quality is great and the price is worth it. Staffs were knowledgeable too.

After using Boulder Wine Merchant and our regular favourite pick to shop for wine, and our recent $2000 spend over the last 3 months, we had an incredibly distasteful experience yesterday evening. Tuesday, 11 August at 6pm I went in to do my usual wine shop. Matt, who knows me by name, and whom I always hope to find on the floor was unfortunately not in. No one else offered me any help, and having noticed I left my BWM loyalty bag at home ALONG with my wallet & ID, I placed a couple picks on the counter and went to call my husband (who was standing outside to kindly allow other people to shop with the 3 pax limit inside) to make the purchase as I was without an ID. Well, the response from the lady behind the till was absolutely shocking. She yelled across the store at me for not having an ID, assuming I was a student, and then proceeded to refuse to allow my husband (who did have his ID) to continue to make the purchase. She shouted so loud that my husband almost left the shop with disgust, but he proceeded to insist that under law he is allowed to make the purchase. The result, a huge disappointment and leaving with a bad taste after such poor treatment despite our loyalty to Boulder Wine Merchant during our stay in Boulder over the last couple months.

This was my go-to beer store for a long time because of their selection and nice cashiers. However, recently I got charged twice for a six pack, and when I went in to rectify it, the general manager told me to pound sand and refused to make it right with me, effectively stealing money right from my pocket out of laziness. I no longer advise getting your beer or wine here.

Boulder Wine Merchant treated me very well today. I can not express enough thanks. Thank you folks, so much.P.S. - I love that they have a large selection of “Clean Label” products!

Great Wine & Craft Beer selection. Very attentive staff. pricing a little higher than other vendors in the area. Still, overall a very nice store & convenient!

Brett and his team are amazing!! This selection is awesome and the friendly staff makes it the only place to shop for wine and more!!!

They have a great staff that know their products. High quality comes with a price but it is worth it.

Super friendly, helpful and knowledgeable staff. Even remembered what we previously bought and made execrable l excellent recommendations!

Theres something here for everyone. From bargain featured wines of the month to high-end bottles of rare finds, the wine is fairly priced and the staff is ready to share their knowledge to help you find whats best for your needs. They also have a great range of specialty beer and liquor and even some outstanding gourmet food items (check the fridge for some of the best bacon youll ever have!).

Excellent selection of seasonal wines. We were able to try several types of Loire Valley rose. Such a treat to have so many options. Excellent selection of seasonal wines. We were able to try several types of Loire Valley rose. Such a treat to have so many options.

I didnt recognize a single label in this store, which is a great thing. I am so tired of all the same wines. Asked the fellow working for recommendations and walked out five minutes later with the best Cabernet Ive had in years. Yea!

I dont normally review places but I must say, everyone here is amazing! I appreciate the personalized interactions that I have had with Brett and Jeff specifically. Really easy to work with, down to earth folks and I would definitely recommend them!

We have been going to Wine Merchant for years. The free tasting on Wednesdays is amazing and the variety of wines (sometimes beer, liquor, and food as well) they taste is unmatched. The staff is super friendly and every one of them knows us and makes an effort to say hi, thats pretty rare in Boulder these days. Everyone is very knowledgable and gives great wine recommendations.They are also dog friendly! The tastings are a highlight for our dog every week.

Great service, fantastic selection of wine and beer!

The team here is as great as the wine they sell. I have bought about a dozen bottles so far from them, each one something new I have never tried, and all have been great. A quick chat with anyone working there will get you the run down on what to get for an event or specific meal. They have wines across the whole price spectrum as well which is nice. I also really enjoy their selection of wines from outside the popular regions, I have had wines from Macedonia, Colorado, and Austria that were outstanding.

I suppose the wine selection is OK although a tad sparse. But the indifference of the staff to their customers is absolutely astounding. Even the folks at Liquor Mart are friendlier. When I paid for my purchase, the cashier couldnt be bothered to look at me or say anything moderately pleasant.Even if the wine selection was great I wouldnt come back.

Im not sure why people say they are snobby... Whenever Ive gone into this store the service is always excellent. The people working come right up and ask to help. Paige, a handsome gray haired gentleman, is almost always there. He is knowledgeable about pairing wines with food. If I am going to a party or having one it is always nice to have a bit of his advice to help me pick - it adds a story that I can take to the party with me.

The Boulder Wine Merchant is a really great local shop with very friendly and knowledgeable staff. Everything they choose to carry is selected and all price points are represented. I have never gotten a bad bottle or can of anything from them and their specialty items make it a go to place to find gifts for your favorite booze hound or wine enthusiast.

Although they didnt have the wine we were looking for, the guy called like, 4 different places to help us find it. He couldve just gave us the number or even just the names and sent us on our way. He definitely went above and beyond. Id go back for sure.

I know very little about wine, and needed to buy something cheap. I was embarrassed to say this much to the people working here, but Im very glad I did so. The guy who helped me was very understanding, down to earth and helpful. He was able to quickly find a number of bottles which fit my budget and was able to present the information in an approachable way for an amateur. I walked away with exactly what I wanted, and knowing a little more of what I like.

Fantastic selection of not only wine but also beer. What stands out the most for me is the amazing customer service. Its clear that the employees love what they do and really enjoy the opportunity to expose others to wonderful wines. They are always excited to help me choose something delicious and I appreciate feeling like a real customer not just a number.

Unfriendly management, most wines grossly overpriced. Go to friendlier and more cost effective wine shops when in Boulder!

Wow, Im surprised by the low ratings. Over the years, Ive gone here many times, and always had a good experience. Added bonus: their descriptions are always fun to read. Sometimes I walk through just to read the display tags. Their monthly selections are often outstanding values.

I lived in Boulder for three years about three blocks away from this store. While their selection is slightly limited (due to their size) it still quickly became my go-to stop for a quick beer run. All of their staff are extremely friendly and willing to help you find what you need, also quick and honest with recommendations if youre looking for something different. Ill miss your store!

Very cool wine shop with great values as well as higher end collectable wines. Knowledgable staff and some nice cheeses make this a worthy stop.

They didnt have the red blend I wanted in stock when I called but they said they would order the wine and the bottles came within two days. They were very helpful!

The staff is really friendly, and they stock a good amount of things that are out of the ordinary. I’m often surprised, whether it be by Zalto glasses, or stuff in the hard liquor section, or other quirky things. Small store, but the variety makes it seem larger.

Great and interesting selection of wine. Not where you go for a bargain deal necessarily but where you can find something more unusual. Staff is helpful and nice.

My wife and I like coming in here on a Saturday for their wine tasting. The selection is great; the only downside is you will pay a little more than other stores in Boulder. However, you will find parking most of the time, and the staff is excellent.

Combine an an extremely knowledgeable staff with a splendid selection and you have the Boulder Wine Merchant.

My favorite place for wine shopping. The staff is super knowledgeable and helpful. Store is fresh, spacious, clean and inviting.

Love this spot. Wednesday evenings are such great ways to learn about different wines and different brands.

Great local wine and beer shop. Their beer guy is especially knowledgeable and helpful.

Amazing selection, knowledgeable staff, good beer as well as wine and they allow dogs! The staff know my puppy and give him treats and he loves coming to the store!

The two guys who served us were super friendly and knowledgable. Gave us some really good suggestions of what to do in the city

Call ahead and they will bring your order and place it in your trunk... then you are on your way.

Excellent wine selection and a very knowledgeable and helpful staff.

My favorite wine shop in Boulder. My only problem is that if I buy a case of wine I really love from them, I dont get enough opportunities to come in and learn about more great vintages...

Be careful of the cheaper wines in this store, they can be scary.

Great service and great selection! The wine of the week will definitely keep me coming back

Really awesome beer selection that is on point but wont overwhelm.

Without a doubt, one of the best wine shops, with the best selection, and the best and most knowledgeable team.

Has a great variety of beer! This is my regular stop to grab a new can I have never tasted before.

Another great experience at The Boulder Wine Merchant. Very lucky to have such a great resource in the neighborhood.

If you want an upscale wine experience with incredibly knowledgeable staff, and a large selection, this is the ONLY place to go in Boulder

Great support from a knowledgeable staff

Very expensive swanky liquor store.

Great wine selection and good prices.

Without a doubt, the best wine store in Boulder!

Great discounts on their recommendations.

I asked about their boxed wine selection and the guy was totally snobby about it. Screw you!!!

Lots of wine choices, rotating specials, helpful staff

Best selection in boulder

Good service.