Friendly place with awesome people. Everyone there was extremely helpful and truly cared about your experience. Mark Hammond teaches the riding academy and is a great teacher highly recommend seeing him. Another great employee is Hoss. He would always come over seeing if you needed help.

Amazing experience Michael was so helpful to me and my husband and so knowledgeable. Highly recommended by a Harley owner ourselves. Thank you guys we will see you soon.

I have bought 3 Harleys from here and love to just go in look around at the new merchandise. If I have any questions I know my girl Heather Deal isthere to help me. She is always an absolute joy to work with.

Blue Ridge Harley Service Dept has great service and customer relations. Carrie had my questions answered and bike in the shop in minimal time. If you want your motorcycle taken care of and prompt service ask for Carrie in service!!!!

Amazing dealership! Got my new Heritage here and have had nothing but incredible service! Carrie is the best service advisor in the business and is so friendly! Highley recommend her for any HD service!

Shopping at Blue Ridge Harley Davidson is always a pleasure the motorclothes department is well run very efficiently by Danielle and Heather. They both make it a delight to shop there

Absolutely love going in the dealership and looking at all the new items. Heather Deal is always a joy to work with and she is always willing to go the extra mile.

Blue Ridge Harley-davidson is the best Harley Dealership I’ve ever been to! Heather Deal is an amazing, helpful staff member! 10/10 recommend!

Heather Deal in the motor clothes section is absolutely the sweetest, and the best helper, shes always smiling never complaining I love going in there and getting my Heather hugs...love all my harley helpers

Every experience Ive had here has been great. But Carrie in service is one of the most helpful service people Ive ever dealt with.

100% Recommend Darrell, who works in the service department, for all your service needs! He’s honest and dependable and a great asset to the Harley team!

This was a nice shop and had what I needed to make a minor repair on my motorcycle. The staff were all very friendly and helpful. My only complaint was the lack of variety in their T-shirts. You call yourself Blue Ridge Harley Davidson but the back of your shirts were all bland and generic. I expected to see some with a colorful scene of The Blue Ridge Parkway or something along that line. I left with what I needed to fix the motorcycle, which was the most important thing, but no shirt.

Call Carrie in service for all your maintenance needs. She is always friendly and goes above and beyond to get the job done!

Heather Deal, MotorCloths, is a great salesperson - just ask my wife!! She is always very pleasant and helpful.

I met Lezlee and she was an absolute rockstar!!! Makes her customers/guests feel amazing and very welcome! Shes super nice and answered all of my questions! Thanks Lezlee!! ❤❤

Great place to be! You’ll always receive the best service from Heather, she’s amazing!

The dealership has been through some growing pains last year. BRHD has change to the best dealership in NC. I recommend BRHDSales department Techia W is awesomeService writer Carrie D is awesome

Heather Deal in motorclothes is fantastic! Very helpful and knows her stuff. Go by and see her for all your accessories.

The ladies in clothing were extremely helpful and patient with me checking out helmets! I ended up purchasing the Pilot! Special thanks to Heather for making the selection easy! And Thanks for the open house too! Had a nice time getting information from the local folks

THE SERVICE DEPARTMENTIS EXCELLENT, STARTING WITH THE SERVICE WRITTERS CARRIE AND DARRELL.

Blue ridge Harley is a great place to shop and get your bike needs, Carrie will help you with service, she is a great help

Been a customer here since 2006. Have bought 4 Harleys during that time and will continue being a customer due to the friendly and helpful staff.

Super clean and Darrell is such an amazing person such a helpful human, and really knows his stuff! 😁

I bought my first motorcycle from here. I really wish I could give them a better rating. The staff are all super cool people, but there customer service for me at least has been absolutely horrible. Primarily the sales and support side.

Heather Deal, MotorClothes Associate at Blue Ridge Harley-Davidson is wonderful and always willing to help me.

Very good experience! I purchased a pre-owned bike from the folks at Blue Ridge. They went to great lengths to ensure that it was a great experience.

Go see Carrie for all your parts and service needs… she is fantastic!! She goes above and beyond every time.

We get the greatest service from Service Advisor Darrell Moss.

Heather Deal did an awesome job answering all my questions

Super helpful and friendly staff. Nice dealership. Great selection of bikes and apparel..

Heather Deal, MotorClothes Associate, provides excellent customer service!

25 years serviced my HDs in Hickory. No more. Shop rates out of site2 days calling parts left messages never a response. Lose track of previous and I guarantee customers will and youll lose your business! When you have a concern they have a pat answer, Reach out to the GM. HOW ABOUT YOU Reach OUT TO YOUR CUSTOMERS. Spent Thousands there!

For the most part they take car of all my maintenance on my Road Glide Ultra, but Ive brought it in to fix faulty well nuts that holds my windshield twice and both times they popped back out. Is that job so hard to take care of? Im leary to bring it in for a third time so I used black electrical tape to hold my windshield in place. Steve can you help?

Im Neal and I wanted to say that the sales staff there at Blue Ridge is awesome. And when I decide I want to buy a Trike they will definitely get my business.

Serious issues after the sale...act like fine people while I feel they are laughing behind your back..once you own it, good luck with anything else...hell you cant get them to answer the phone to talk about the issue at hand... leave a message, then another and another until you realize that your not gonna get a call back... went to another dealer with my issues, took my bike in immediately and called me early the next morning telling me my bike is finished...I got there and they had even detailed my bike after warranty repairs...so when it was time to grab new bike...Blueridge sure wasent gonna get even a call from me, since I couldnt get one...Tried talking to management was given 3 different numbers 3 different times and to this day have not heard a word...but dont need that call anymore...Just saying all was really good until paperwork was done...in actuality they were done right then, right there...

Parts department was very helpful with my questions. Salesman didnt seem to know a whole lot about the used bikes. They had quite a few. But all in all my experience was pretty good. 👍

Large assortment of bikes. New and used. Plenty of parking!

AT FIRST we THOUGHT they had treated us good, but after 5 months and all the problems, (first one being they dont answer the phones) I WILL NEVER.... NEVER!! even step foot inside that dealership! The ONLY saving grace about Blue Ridge HD is ALEX in the service department. We had no issues with him at all.Wouldnt get a bike there if they GAVE it to me! 🤬

Amazing sales staff. Great apparel choices

After a sketchy buying process, I should have trusted my gut. Very dissapointed in the customer service, communication and organization of this dealership. Upon buying my new MC, I was promised services in the terms of the sale. When I try to contact them about this, hardly anyone i dealt with still works here 2 months later, and no one else seems willing to help. I have left messages, and talked to a few individuals who have not returned my calls or messages. Starting to feel like they are screwing me out of what I was promised and what I paid for. Not good business practices.

These are the hardest working people Robert and Chris and that sweet lady who did my paper work greatest place to buy your next new or used Harley Davidson tell them dan & Gloria herring sent you asked for Chris or Robert. They worked really hard for me now look what Im riding take you yourself own down to Blue Ridge Harley Davidson your be glad you did before you buy give robert a try

Theyre just rude. Cant get anyone to answer the phone. I will not spend my money or time at this dealership. Much rather go to Tilly HD, much more better people and much more helpful.

Horrible! service, would not recommend them to anybody 🙄 They only get 1 star because this thing wouldnt post with no stars 😐

Great place till you find out that add doc fee of 3200.00 on your sale plus bike price then the service dept has only one technician its take 3week to do simple oil charge . Wow

Great dealership and awesome restaurant joining it!! 5 stars

I’ve never owned a motorcycle let alone rode one! I was going for an Indian, but I’m an American and wanted an American bike!! I live in Charlotte and we have two HD dealerships here, but I decided on Hickory! And WOW, what an amazing staff!! I was very pleased with how they treated me. A+++

Cost me $131 for nothing. My bike jumps in first gear and they said nothing is wrong with it. If this is the first they have than Im getting rid of my sportster 1200C. This place is a joke

Great people great service! Thank you very much for taking care of me and my bike!

Nice place and strangely enough you can get beer there and they offer free soda. People are nice and large selection of clothes.

I drove 5 hours round trip to look at a motorcycle that had already been sold before I even made the appointment. Nobody bothered to tell me it was sold before driving all the way down here. Out of 16 Sportsters listed on their website ZERO of them were actually in stock. Terrible communication between the sales staff and the internet manager.

Great HUGE selection of bikes..some merch, and parts. Go see Stubz! awesome guy who will look after you...get you what you want. They have my business. Great location across from a good restaurant destination.

Top notch experience with a top notch staff! Ask for Chase Hollar he made our Harley Davidson dreams come true! A true professional and a pleasure to work with! Thanks Chase and Blue Ridge Harley Davidson!

The staff here is so helpful. Large variety of HD clothing for men and women

I purchase a bike thru Rider to Rider program, started the process over a week ago. Drive to 200 miles to dealership, bike not ready need to be inspected. Three and half hours later finally got the bike inspected, Service department dont care. The Finance department dont care, she will stop and talk to sales staff and shop radio turn up, while in the middle of paperwork handling adding on insurance.I ask to speak to the General Manager, Finance department reply he is on the phone all day. I emailed the General manager no reply !!!

The service after you buy is garbage! I’ve been waiting on a refund check since April and it’s now July. Robert never calls back when he states that he will to help. This place is an absolute joke.

I luv Heather she is the best n is awesome! She is the best help ever!!!

Poor Customer service. I bought 2020 iron 883 not even six months ago. Battery is dead already. Instead of replacing battery they want the bike at their shop to diagnose. It’s simple bad battery I bring you bad battery you warranty and replace problem solved. No way will I be without my bike for weeks because of a bad battery. Never again I’ll stay away from Harley if it’s this hard to cover a battery they probably aren’t going to cover anything else under warranty. Go somewhere else nothing but a hassle here

Absolutely the worst customer service I have ever dealt with. I purchased a bike on 3/30/21, and part of the agreement was that HD would vinyl wrap the gas tank. That was supposed to take 2 weeks, but as of this review it is over 6 weeks and each passing week I was promised that the bike would be ready the next week, however my bike is still not ready. To make up for this, they had offered to have my bike ready and delivered to me on 5/8/21. Lo and behold that morning, the asst. sales manager called and said it wasn’t possible and would contact me on 5/11 to set up a delivery for the next day. He never contacted and has ignored my calls and texts. HD customer support has gotten involved but still no word from Blue Ridge.

Great place to buy a new or used bikeThe staff is Great will answer ever question you have weather your paying cash or financing they can help.

Didnt have what I wanted, but even though its not my hometown dealership I like stopping in. In the end I looked around ate next door, and continued riding! The only downer was the mess.just because we ride H.O.G.s dont mean we have to be one! I was disgusted by someones treatment of the dealership, trash all over! They provide trash cans,can we not use them? Have some pride in yourself and your dealership!

Ordered a 2021 Harley Davidson Fat Bob. I received it in the time frame quoted. I received great service and they have a very friendly staff.Great service when purchasing a helmet and other items.

This is a cool shop you can fine a great Harley of your taste

Always love hanging around with my friends there. Looking for new deals

My name is chad combs i purchased a 1998 road king police bike from blue ridge harley davidson. purchase went well . the bike needed some repairs to to be road worthy they took care of the repairs no cost to me . the service manager took care of everything . could not be more pleased .

We are so thankful to have met Bob on Sunday! We have been to many other dealerships looking for a perfect bike for me! Blue ridge Harley Davidson is worth the drive. I am so thankful for everyones help through the process of getting my first bike!

I bought a new bike paid for prep an setup...no keys I am still waiting...Also I am waiting for A $4066 credit to my Eaglemark account...Tori said she would take care of that...As of today My account has not been credited...

Not enough stars on here to give them never felt any pressure to buy was not pushy they were willing to answer all questions let us take out time best experience ever at a dealership

This place is Great for getting back into riding Go And see Hoss he is a Great person that is willing to help you with your Biking needs I highly recommend this place

The staff is great and very pleasant will do more business in the near future

I purchased a bike around the first week in May, I bought upgrades, new Reinhardt slip ons, stage 2 sound with speakers in the bags, and a stage 2 cam! They have yet to do this, I also purchased a clear coat which has yet to be done! Almost 2 months with still nothing, I was told the parts would be there before they found the bike I wanted which took about a week to find! I thought I made the right decision on where to purchase a bike, but now I’m very unhappy about the way this has went about, I spent 40k and wanted a bike a certain way before I received it and that didn’t happen!

Good time hanging out with my best friend. Looking at Harleys and apparel. Extremely helpful and courteous staff

Very friendly environment, get people and helpful.

Good friendly staff. Felt welcome at the dealer.

I felt welcomed. A sales associate approached me immediately. There was no pressure to buy. The staff was was very friendly, knowledgeable and respectful. I ordered a few items and they were very prompt to call me to let me know my items had arrived. Robert, Heather and Lezlee were awesome to deal with and Alex in the service department was friendly and knowledgeable

Good music,food an beer nice place to hangout

Blue Ridge Harley Davidson is by far the best HD dealership I have been too in the Carolinas. People reading this... This is a must visit destination.

Love this place. The attendance there are always very warm and welcoming. Lots of great deals. Always have some kind of Charity functions going on there with free food and a great atmosphere. Go by there to pick you up something. Always great quality. Ride hard and stay safe.

They were honoring veterans by 25% off on all their clothing couldnt have come at a better time very friendly very helpful Im glad I went there you should too especially if youve ever served in the military

Everytime I go in I get more disappointed. I took a wheel and tire in to have tire put on . Wanted to charge me 60 plus dollars to mount tire on rim with out a tire on it . Thats just a ridiculous for 10 minutes worth of work . So I went else where . Its not just about that either . Its other things .

Excellent customer service, and friendlyWould recommend.

First Time VisitingAwesome AtmosphereGreat Staff

Very respectful very courteous they help me buy what I wanted good company 🤠🇱🇷

Fred is great and very knowledgeable. Had the same experience with Stan in service. Way better than most dealerships Ive been in.

Great staff here

My fiancé and I purchased a street glide in June. Upon purchase we were told that the front fender would be replaced,as it was damaged. We wasn’t able to take the bike home until 2 weeks later, and that was still WITHOUT the fender that we was told would be replaced. It is now November, multiple calls, text messages, and trips down there and we still haven’t seen the fender. I do not recommend blue ridge.

Great service, got me the bike I wanted.

I have done business with this dealership since 2007 when I purchased my motorcycle there new. Unfortunately, this dealership over the years has failed to provide the service it once did. This is the second time I have tried to do business in the past few months and neither time would they return a call or follow up. Once again today, I had to reach back out to them from messages left the previous day. Upon the second attempt the previous day I asked is someone going to return my call and the lady running the phones stated they would before the end of the day. Well here we are 24 hours later and nothing. I again reached out and the same lady answers the phone and gives me the same run around. Long story short, this dealership obviously does not have the staff or professionalism required to support the product they sell. My advice, look for another dealership that is able to offer the support and customer service that is expected from a dealership/business of this caliber.

This was by far the best purchasing experience weve ever had and highly recommend Blue Ridge Harley-Davidson. We purchased a 2019 Harley Ultra Limited yesterday from Bob Christensen and Robert Sperry, the sales manager. The tour of the dealership and different departments allowed us to meet several of the staff who were all equally courteous and professional in a fun way. The atmosphere is laid back and the process was hassle-free. It was actually fun. We felt they treated us very fairly. 5-star customer service is what you can expect. I wish they sold cars!

Excellent.....not much clothing....but friendly people

Great service, great people. Highly recommended

Here visiting from MINNESOTA. Nice folks good selection

Ive been wanting to purchase a new motorcycle for a while. Chris Murphy got in touch with me after an inquiry. He and the team at BRHD went above and beyond. They worked with me and made it happen! I have never had such an easy buying experience. Thanks to all at BRHD!

I love all Harley dealerships especially if Im out of town but like Blue Ridge Harley only a few miles from my house and I love the fellowship with other friends and Riders and Ill shop there but I work on my own bike so I dont take my bike to the shop at the dealership but other than that I love the place

Great place and selection

Bought a new Heritage from here last week, and drove 3 hours one way to pick it up. Pros - very nice people, from the salesman, sales manager, apparel girl and parts guy. Great goody bag of tshirts, bike detailer, key fobs and a few other things. Also very competitive pricing. From that point I would wholeheartedly recommend going here.The cons, and reason for the 3 stars - when I sat down to pay, the bill of sale was $1172 higher than what we had agreed to. Thankfully I caught this when I went through it line by line. Honest mistake? Not sure. To their credit, they immediately changed it without even talking to the sales guy to make sure the price I was giving them was correct.Also, no one ever went over the bike controls, alarm, transport mode, pin code, etc. Just loaded it up and I was on my way. I was shown the saddlebags and what the key fob looked like. Thats it. Would have been nice as a new Harley owner to have someone do a quick crash course on this. Other than that would recommend buying here, they really made this a painless experience.

Tecia was fantastic to work with on buying my bike

Went in to check on a Motorcycle an no one would wait on me

Very nice people

Amazing staff and dealership. Great selection of bikes. Great help picking out my new Dayton skull cap helmet there.

Great staff, very knowledgeable. Im a beginning rider, and they were very helpful - had answers to all my questions. See Bob Christensen, great guy!