This is by far the best place to buy or sell gold in Jacksonville. Youll get the best price and will only deal with pleasant, honest people. I went to quite a few gold buyers in Jacksonville trying to sell a chain that I no longer needed or wanted. Over and over again I was given ridiculous low-ball offers. I was about to give up! Then I found this place. Not only was the man incredibly kind and conversational (like, I actually wanted to be friends with him outside this gold transaction-- he actually treated me as a human being, unlike most jewelers,) but he also showed me the current market value of gold and explained his offer. His offer beat everywhere else by far. In conclusion, go here if you have gold to sell (or buy.) He also showed me a beautiful jewelry piece he made with diamonds and a gold coin... so clearly its a good place for jewelry shopping and repair as well.

Dont sell or buy anything from this store. My gosh the owner didnt feel ashame offering 25% of what i was offered somwhere else on a piece of gold. Also he got his jewelry priced high to the roof

Don’t let the name “north main” fool you... This location is on south side blvd. I dealt with Rohan Shaw. He was awesome. We came in and withnin a few minutes I was totally taken care of. He was very professional and an expert in his field. He knew exactly how to help me with what I needed. I will definitely be back to do more business with him. Nice to know this is a family owned business too. Glad to support.

Honest people fare deal