This wonderful, eclectic boutique has something for everyone. Clothing, jewelry, books, amazing toys, and everything in between. The staff is top notch and professional in every way. Please, do yourself a favor. Go here!

I made a special stop in Knoxville just to check out this store and I was not disappointed! Warm friendly staff and a great mix of products. I will definitely stop in again when Im in the area.

You cannot traipse through downtown without popping into ETOC & then you leave with an eclectic array of goodies that cant be found anywhere else in K Town. Organic toiletries? Got em. Crystals, natural & hand painted jewelry, hand carved & amazingly scented soaps? Yep, yep. Leather bound, yellowed-weathered paper for diaries or witchcraft? ✔. All this & more from ETOC for about mall prices.

Not your average Market Square store! Lots of cute, whimsical items, funny novelty gifts, and some truly beautiful clothing. Seems like they try to push a lot of Tennessee based brands, which I definitely appreciate. Easily one of our favorite shops during our visit!

Excellent shop to check out when you’re in Market Square. Great for cute items, soaps, and local swag. Workers are always friendly and the entire experience is pleasant.

Neat little store. Lots of weed and psychedelic items it that is your thing. Four stars for the funny shirts and paintings.

This shop has so much potential, however the owner needs to know the staff that were working your store on 3/6 @9:00 pm were so self consumed in their own conversation that they never acknowledged me. When I tried to ask questions I was totally disregarded with short one-two word responses. That’s fine. I still spent $40 on a simple t-shirt, but I would have enjoyed buying it so much more from a kind smiling face.

Great store so many unique things ! Staff is so amazing! Love this store !!’

Love to shop here..the prices are a little high but you can also find a few reasonably priced gifts as well..

I was at a total loss trying to come up with Christmas gifts for a new baby nephew, mother-in law and sister in-law. This wonderful shop had something unique and heartfelt for everyone on my gift list, at reasonable prices. A true gem :)

Love this store! The people are very friendly and helpful! Wide variety of merchandise, all very classy and some are funny!

Local gifts and souvenirs and so much more. One of the largest selection of home goods, gifts and unique items Ive seen for Knoxville visitors. Its a great stop if your needing a unique gift. Owners and others make you feel the shop local was created for them.

A lot of souvenirs at great prices! Huge selection. Something for everyone

They have the coolest Knoxville, southern, Tennessee souvenir gifts ever! Great place to pick up an unusual momento of your visit to Tennessee and our Scruffy city.

Lots of cool stuff. Staff is great.

Over the years, Ive always consistently been able to find great gifts or home decor here. Love the selection!

My wife found so many great things here. Probably stayed for over an hour. Maybe not good for my wallet.

Cool shop on Market Square! Keep Knoxville Scruffy pioneers..

This place was so hard to locate even with the gps and theirs so much road construction going on around the area not to mention so many people walking around. Couldnt even find the place!! So I left.

Go to for Christmas presents or gifts for any occasion.

Unique gifts and clothing.

Lots of really fun gifts! Its a bit expensive, and somewhat difficult to move around the store.