This is the premier Hurley location in my opinion. I really like the Hawaii versions of their products, and make it a point to grab new t-shirts every time I am here. The staff is friendly and inviting, and the view through the back window of the store is classic Maui. Will be back again and again.

Looking for a good clothing brand and wonderful customer service this is thr one place in Lahaina that you can count on!

Awesome store with great staff! Good selection of Lāhaina merchandise.

I loved this shop. They have so much stuff crammed into the tiny store! It use to be a Shapers, but Hurley is a terrific fit to replace it. One thing that is tough about it is finding product, Since the shop is so small, they cram it to the brim with stuff. You have to look under displays and above them to find some cool things.

Friendly service, no locals only attitude, great Hawai’i versions of Hurley gear.

Great staff... always friendly & also quality product.

Had really good service for Peter 👍 he was very helpful and was really easy to get along with...I recommend that people go in just to talk with him ..the styles are good for Maui area with only lahina exclusive stuff....

Friendly and helpfull employees!

If i could rate this establishment at 0 stars, i would!!!!!!! the lady with the short black hair working at the time i went in gave terrible customer service and completely ignored me when i first walked in whilst looking for a new pair of board shorts and said hi, and was ignored. Then after purchasing a mediocre pair of board shorts, i then again said goodbye before leaving, and was ignored. again. terribly disappointing, she looked completely distracted from her job.

Friendly and helpful staff with awesome gear. Great for all beach, surf, and sun clothing.

Very good for a selection of the newest apparel by Hurley and Nike.

Not bad. Really just a Nike dry fit store in disguise. Nice clothes at moderate prices.

Hurley is also one of my FAVORITE BRAND of Clothing

Super friendly staff and great location in downtown Lahaina!

They had exactly what we wanted.

My son was trying on some pants.

Right on Front Street. We go to Hurley every trip for Hawaii exclusive shirts.

Great store.

Beautiful range of products including some exclusive Hawaii. Friendly staff and available.

Very good attention. We were attended by Mariana, a lovely girl

Very friendly staff