So this place although you dont see it is much more a hat shop. Yes hes got clothes, boots, belts, buckles, wallets, and all that stuff. But its a more limited quantity. Id say his real business is probably hats. He can actually make you any hat you want in his shop, in any cowboy style and shape, big brim or smaller brim, whatever crown you want, and any whatever X you want from blanks. He can even reshape your existing hat and clean it up if its gotten a little worse for wear. His hats are nice and if what he has isnt enough he will get you what you want. Not many local type shops do that sorta custom stuff anymore. Hes pleasant to do business with as well. Not all shop owners are that attentive and nice about making you a happy customer these days and he is willing to order whatever you want that he can get.

Incredible customer service at an authentic shop. Shop owner had no problem figuring out my size and teaching me what I needed to know. I’m saving up to get a custom felt hat made and can’t wait for the day I get to walk out the door wearing it

I had been looking for a pair of reasonably priced cowboy boots for my neice. Found what we were looking for quickly. The owner assisted us, he was very knowledgeable and helpful. Highly recommend The Branding Iron.

Edward runs a great store and makes the best custom hats in Lubbock. Nice prices and super customer service!Go check them out!

Good customer service and lots of great stuff 👍

Went in to buy a hat. It was very reasonable in price, and was made to the design I wanted. Plus service was very friendly. Definitely going back for another hat or boots.

Great place to get a hat, Measured to fit.

Real nice guy up in there, professional and courteous. Answered questions with knowledge and in a way I understood!! Would go back if I lived in area!!

The best assortment of cowboy hats in town straw, felt and crushable. Excellent customer service no shopper stalkers if he doesnt have it youll get it for you. The best prices around

My husband always finds what hes looking for.

The nicest of cowboy apparel. The owner is extremely nice and knowledgeable. He even recreased a western cowboy hat to suit our sons desired look. We have purchased clothing, belt buckle and jewelry also.

Terrible service how do they stay open? Not one customer in years, what do they really do in that store?

Best place to go for a hat.

Great store with a big selection and even better prices. Highly recommend!

Great customer service. Had alot of questions, very knowledgeable. Had a hat made and wife bought a hat and got boots.

Eddie is a great guy. Outfitted me with good looking cowboy hats. Thanks Ed

Favorite place in Lubbock.But what kinda Cowboy Outfitter doesnt open till 10???

Custom Hats made for only you and up to 5 inch brim

Great service!! Friendly and VERY helpful!!

Not as friendly as you would think and too hot to shop there.

Excellent cowboy hats and western wear

Great

Very good customer service

Think its closed