I will be honest, I felt like getting my money was their primary purpose. Let me explain.My service advisor, Troy Ahrens, was attentive with my questions at the beginning. We email mostly and he took care in arranging service with my 2018 Encore. I needed a loaner and he got that. After service was done, I stop by and he basically pointed me to the cashier without a word on what was done. He didnt follow up as I had to reach out with some concerns. Now after that I had to see if a part for my mirror came as I wanted to try to get this resolved. He did got the part and even tried to put it on. I came back next day and ask for a refund which was given. My other issue, TWICE I mentioned I had to attend a funeral, which was why I had to schedule the day I did, not one word. Let me say this, in customer service, empathy and active listening do matter. I was going to consider Zimbrick for future business, but this left a taste I will avoid in the future.

I brought my car here for service. They had me make an appointment I dropped my car off at 8:30 in the morning and was told that it should be done by the end of the day he’ll call me with a quote if it’s not covered underneath warranty. My car ended up sitting in the shop with no work being done on it. Not even a diagnostics for 10 hours the service member who is helping me Stewart did not mind to give me a call to update me on what was going on with the car to let me know I’ll take another day no nothing. I even called and left a message for him around 4 PM to get an update his voicemail said he left at 4:30 I ended up having to pick up my car with no work being done. Very poor Communication skills and customer service at this zimbrick

I appreciate that Stuart does not constantly try to up-sell when I come in for service. Adds to my level of trust that I am getting what is necessary without unneeded services.

I was really unhappy with my recent service at Zimbrick Buick and GMC. I had scheduled time and coordinated via phone to have an estimate completed for some work while getting other standard oil and tire service. I have had similar estimates done while getting routine maintenance in the past and it usually did not extend my appointment time, but even if this did, the service manager assured me my car would be ready for my appointment. I was instead charged for an inspection, which I didn’t ask for, and which pushed my appointment time over, to where I missed another appointment that I had mentioned to the service manager. Not only did I remind the service manager with 25 minutes to spare that I would need to leave shortly, but when my car finally rolled around 30 minutes later, he proceeded to check in another guest, let me car get grabbed by the car wash person, pushing me over the appointment time, and delaying me even further. I had called ahead to let my next appointment know I would be late, but I had limited time to make the appointment.I found out at the checkout, while I was already late for an appointment, that I was charged for service I didn’t sign off on. “Service” that was not clarified upon check in, did not intend to incur, and don’t intend to follow up with considering the experience I had at the dealership/service center. I will be writing a few honest reviews, as well as properly reviewing your service via the survey. It will be far from “satisfactory”, let alone something like “exemplary”. I waited a few days after to avoid any review being expletive-ridden.I was originally excited to find a decent dealership in the Madison area, being new here and having less than great experience at the Bergstrom down the road. Now that I’ve had such an experience, I’ll probably be traveling outside of town just to get timely and decent service for my car and future GM vehicles. At this point I’d probably warn off anyone considering more than basic service, and make sure they know it would take more than an hour and a half for an oil change/tire rotate.Your shop seemed to be running well, so I’m not sure if there was just a level of miscommunication between the staff, or poor management of teams, but I would probably not trust the service manager I dealt with to get anything done in a timely, or appropriately priced manor. Not only was I overcharged for “work” I didn’t want done, I was then urged to quickly consider the time for parts to be ordered and service to be scheduled while already running late. The service I planned to receive was also not reviewed…then again, already late and ignored for another guest or two.Go elsewhere.

I found my new SUV online, and came in to test drive it after having a terrible experience at Carmax (they delivered a different car than what was shown online). I had gone to Carmax because I didn’t want the traditional car sales environment that I had heard of. Zane and Erica were so helpful, professional and made buying my new car easy! There were almost no sales pitches, except added warranty…but that was really for my benefit. I will be telling everyone how wonderful this team is! I also feel like I got a fair price for my transaction.

The scheduling process was clear and easy to do quickly online. When I arrived, the check-in process was easy and the staff were very helpful with any questions. There was plenty of room at the dealership to work while I waited.

Chad was our sales person and he was great. Very helpful, easy to work with, not pushy. When we came to pick up our car, Chad did the best job ever on explaining everything. I have never had a better experience learning about my vehicle.

Even Though the needed part was on back-order we still got prompt service and up to date info on the status of our vehicle repair. Thanks Zimbrick service family!

The service does a great job. Joe Zoladz makes sure all the details are covered no matter what the issue is with my truck. As always, my expectations were met and exceeded!!

Zane was an excellent salesman. We had an incredibly low pressure sales experience, and Zane did an excellent job assisting us in any way we needed and provided information when requested. Very satisfied with our buying experience and will highly recommend the dealership to friends and family in the market for a new GMC.

Great service. They were polite and quick.They did a good job explaining what was wrong.

Chad was great! Along with the rest of the staff. I came in not really knowing what I wanted, but he was able to help me find something in my price range. I work night shift and being able to communicate through text worked out perfect for me. I am beyond happy with my purchase. The finance team was also able to get me a excellent interest rate I wasn’t even expecting! I will definitely be recommending Chad at Zimbrick Buick GM West to friends and family who are looking for a new vehicle.

I had a 1:30 pm oil change appointment on Friday September 24th which I normally would wait for it but i couldn’t this time. So I thought I would drop it off the day before so I could for sure get my car by 3:30 on Friday, I called at 3:30 and talked with Joe and he told me it’s wasn’t even in and apparently he miss understood what I was doing. I told him when I dropped it off that I wanted to bring it in early because I couldn’t wait for it. I assumed my appointment was still happening so I ended up having to pay over the phone and pick it up the next day. Cost a lot of extra time and gas so I’m not happy at all that happened.

Zane G was very helpful and very well informed. he was down to earth,positive kinda guy .and showed great character. It was a very pleasant showing,

Overall the Process was fine, not happy that the Extended warranty that came with the car purchase didnt cover the part in question.

With a battery that died in my underground parking space on a Friday before a 3-day weekend, my son-in-law came to my aid and jump started the car and followed me to Fish Hatch just before closing time for the holiday. Once reopened, a battery replacement was done and my daughter, delivered me back to Zimbrick so I could pick up my repaired auto. It was a last-minute emergency intake on my vehicle, but everything turned out fine.

Absolutely amazing experience. Everyone we dealt with was professional and courteous. Erin was excellent in the whole process.

Once again, Stuart and his team...well, hats off to them for working me in at the last minute when my Buick broke down, even on a day when they were already swamped with other scheduled appointments, were able to find a loaner for me to use, were able to finish repairs before the end of the day! Thanks so much for your great Customer Service!

I walked in, knew what I wanted and 2 days later picked up new car. This is the 3rd new car I have bought. Great customer service. Erica is so quick and pleasant. One suggestion is that you should discuss options for “extras” before picking up your car so you don’t have to bring it back in. Just an inconvenience.

Great Dealership! I was able to get a fair price on my trade-in for a brand new GMC Terrain. Good customer service and easy new car process.

They did a great job and paid for a cab ride to my work.

Loved the help getting my CDs loaded, so I can play them in the car. Very helpful, am happy with the grey color. Generally overall happy with purchase.

Purchasing experience was great however follow up for service non existent

Zimbrick Buick GMC is great in all aspects of the service experience. Prompt, Courteous, Informative and washed the car before returning.

One of the few good things to come from the Pandemic is the way we negotiated the lease for my Encore GX. All was done through email. No long waiting while the Sales Manager was consulted. We were able to come to terms in really only a few minutes instead of hours.Jamie did an outstanding job of moving everything along efficiently.

Chad Hazelquist and Erica Reuter were very friendly and informative. We had seen Chad in a previous visit and we were impressed that there was no pressure. He was very helpful and my car buying experience was flawless. I look forward to dealing with this dealership moving forward.

GREAT service at drop off- took vehicle inside on weekend when service was not open. Headlights did not function when brought in. Tech cited an issue with aftermarket plow but said the headlights were working again. The drive home was very dark. Now dealing with GM and plow people pointing at each other for fault on a vehicle with 24000 miles on it.

I purchased my new Envision from Zimbrick. Chad was my salesman. He was great to work with, very knowledgeable and made the whole process fun and easy. Didn’t feel the pressure like I have at other dealerships. Would definitely recommend Chad and Zimbrick to friends and family.

Ben Rudolph helped us purchase our 2020 Buick Envision. He was great! Nice fellow who explained everything that we needed to know about the new SUV. I would definitely recommend him to my friends.

I had an urgent need to be seen due to a flat tire & this service team went above and beyond and got me in when my local dealership couldnt. I drove from Portage to Madison because I truly love the way I am treated at this dealership. Thank you so much!

James Skolaski helped me out, He is very helpful and an awesome guy to talk to. Its nice having someone down to earth helping you out with large decisions such as buying a brand new vehicle. My wife and I will continue coming back to zymbrick & James for life.

John Kaatz in Service is who you want to see for professional and friendly service. He communicated extremely well and took care of my concern when others could not. I highly recommend seeing John for all your service needs.

The staff was very knowledgeable and attentive to our needs and wants. They made the whole process of purchasing a new vehicle very easy. This was our first purchase from Zimbrick and we would definitely consider working with them again in the future.

The red carpet treatment was really rolled out. Everyone treated us with courtesy and were most pleasant & helpful. Our sales consultant, Phil Liautaud had all the answers and was very personable. We would definitely recommend Zimbrick to everyone.

They do a great job getting me in and out for service today and I had some problems with redeeming my reward points that i earned with my purchase, and Erin my sales person that sold me my vehicle over a year ago remembered my name (I was very impressed with that) did a great job getting it straightened out for me.I will definitely be going back for all of my service needs! Keep up the good work 👏 👍

Fantastic customer service! Everyone was very friendly & accommodating, the dealership was very clean.

Chad and all helping the day we purchased our car were great to work with! I appreciate that Chad followed up after to check in about how things were going with the new car.

I live in Three Lakes, WI almost 4 hours away. I would normally NOT shop and buy outside of my local area as I am a business owner and am a staunch promoter of live local / buy local..... however the truck I wanted was in high demand at the end of 2020 and no one in the north had one for sale. Searching the GMC web site for available inventory landed me at your Madison store. I inquired via email about availability. Tom McConnell responded. Tom was timely and precise with his responses to my questions.I personally do not like the in person sales experience at dealerships, if anything good has come out of this pandemic in the world of retail, it is auto dealers reinventing the way they interact and sell to their customers. As far as I am concerned, Zimbrick has nailed it! We had great electronic back and forth both email and text. When it came time to discuss trade, I emailed a few specific details and pictures to Tom and he came back with an offer. Not only was the sale price of the vehicle fair and in line with others, Zimbricks trade value hit my number on the head right out of the gates, of course with the understanding that if once seen in person there was anything discovered that was not disclosed the number could be reduced, in the end that did NOT happen.I agreed to move forward. The truck was actually in route to the dealership. Tom called when it arrived. We set a date to pick up. I drove my old truck down and not 30 minutes later I was driving back north with my new truck! I did not finance the new truck, I declined all the extra stuff (warranty, service contracts, undercoating, etc) there was zero pressure from the dealership challenging any of my decisions. While the delivery was fast, Tom was in no way rushed to get me out of there, that was my doing based on my confidence level with the features of my new truck and pending snow storm that was going to make the trip home a lot longer than 4 hours. I know he wouldve taken all the time I wanted had I felt the need to learn more about the truck and or the dealership services. But since I am 4 hours north, learning about the service department or other dealer features was not necessary.I have purchased more new trucks in my lifetime than I can recall, this was hands down the best buying experience to date! Cheers to Tom & Zimbrick, should another GMC be in my future it will be hard to not turn to you.

My service was done on time. Desk help was spot on and a car wash is a nice touch.

Very disappointed with this dealership. My husband & I drove almost 2 hours for an appt to test drive a car. After standing around for almost 10 min someone finally came to help us. The guy who we had made the appt with was not there, which he told us that morning he might not be, but no one knew who we were or what car we were there to drive. Finally they got it figured out & we drove it only to find that the back up camera wasnt working. We said we werent interested unless it was fixed & were told that they would have their service guys check it out the next morning & they would call us. We had a call from them the next morning & were told that they hadnt had a chance to look at the camera yet but that they would that day & would call back the following morning. That call never came... My husband got an e-mail from Car Gurus 2 days later telling him that car had been sold. Very unprofessional & inconsiderate staff!

I am always pleased with the service at your dealership. Everyone is friendly & courteous, from the time you drive in, to when you check out. Thanks for the 1st class dealership.

Phil L. is an excellent salesperson. He listens to your needs and finds a few options. Zimbrick is always a clean and attractive facility. This is my 4th time leasing with Zimbrick.

Friendly staff, and can get the job done in a timely manner (same day). Thank you for the exceptional service, as always!- Staff at Wrights Auto Service

I bought a car on Saturday and it didnt start on Wednesday. Stuart arranged for a tow truck and got my car in, provided a loaner, and resolved the issue before the end of the day. Great service. The problem was not detectable during the inspection.

Will was very helpful in service. I called and he got me in right away and they had my truck fixed in 2 days total including the day I dropped it off.

From the second I pulled my car in, I received prompt, courteous and excellent service. Oil change was very efficient, car wash included, and really appreciate such a nice waiting area. Thank you! Excellent service all around, and one of the reasons I keep getting my vehicles there.

Erin was great and answered all of our questions and got us a 5th wheel hitch put on right away for us. Financing and paperwork was fast and easy,everyone there was great!

We trust Stuart with are vehicles, dont let him retire until we move from the area.

We decided to come back to Zimbrick after our last experience here in 2017. We had an even BETTER experience this time. Erin V. was absolutely fantastic. We just clicked and she made the experience phenomenal. I would suggest Zimbrick to ANYONE! We are so thankful for a smooth and enjoyable car buying experience.

I had a very unpleasant experience with the sales staff at Zimbrick Buick GMC west. After weeks of looking for the vehicle and options I wanted, I found a vehicle at a different dealership in Green Bay. I gave the VIN number and stock number to the sales staff at Zimbrick. After agreeing on a trade, the two dealerships agreed to trade vehicles. I worked on pricing, trade in and agreed upon bed liner. We were just waiting on delivery of vehicle. I followed up for the next two weeks and truck still hadn’t been delivered. This week I once again contacted the dealership on a update. On Monday I reached out and was told truck had not arrived, on Wednesday I reached out again and was told by the sales manager that the truck was sold to someone else. Now let me remind you that this was the truck I found, the truck I gave the VIN to Zimbrick, the truck that was traded for and being shipped to Madison for me, and the truck that was sold out from underneath me. Please use caution when working with the sales staff. Zimbrick just lost 50,000$ of my money. Very disappointed

As always, each person I dealt with from checking in to dealing with my service representative to the cashier was top notch.

The service I received was phenomenal! Communciation was regular and they ensured I was in a comfortable rental while the work was getting done on my personal vehicle. My Yuxon XL runs very well now and it looks amazing! I could tell they took the extra time to give it to me in much better condition than I dropped it off in. So very pleased with every aspect of this visit.

Very positive experience with Zimbrick service team. The services we requested were completed very well. Complete inspection thankfully uncovered other items some of which we asked them to complete, one item will have to wait until Ive got room in the budget. Looking on the Internet it seems like a common problem with this GM product. Power steering line is leaking, and will require a lot of labor hours to access and repair.

All work done in requested time frame. Service writer spent plenty of time with me explaining problems with logical answers.

You DO know my Buick and you are doing a great job of having it to continue run well!

Great Experience!!!! Professional and most competitive price in the area. Give Zimbrick a chance to earn your business!!

Very friendly staff, helped me get a very low interest rate, extremely informative. Definitely will buy from this dealership again.

Great service and a good deal. Love your staff.

Had a digital coupon for 8qt full synthetic oil change & tire rotation. Rep wrote the work order and sent it back. When my vehicle was finished, rep said, Oh they gave you a better deal than what you were originally supposed to get. I was pleased until I got home and realized that they had used conventional oil rather than the full-synthetic I was supposed to receive. Hence the good deal, I guess.

I felt so special as a customer!! Thx you very much my experience was awesome!! The car wash was so appreciated too! Also, having my questions answered and was shown different features of vehicle was so appreciated

Was able to get appointment quickly after having a flat tire that needed to be fixed immediately.

Fast and friendly service. The free car wash is appreciated as well.

Sales manager and salesperson were excellent. Very helpful.

They remember you by name as soon as you walk in and Im always taken care of. I will forever lease from this company because the customer service is amazing!

My service Rep is very knowledgeable and his name is Jon Wirth. I appreciate dealing with him when I come in for service.

First and foremost, everyone was upfront and the communication was excellent. Stuart in service, Ben in sales, Brian in used cars, and Erica in finance were all extremely easy to work with and provided amazing customer support! I told them exactly what I was looking for and they found it - within days I was driving my new dream car!

Perfect experience!

Had a little issue with my truck. Called Zimbrick, they made an appointment right away.Came in today. My service writer Will was very courteous and professional. Wrote up the order and got the process rolling. Answered all my questions.Even during these hard times for everyone, he was in great spirits.I was walking around outside and saw them taking my truck in the garage, Nate the tech, working on my truck, said they believe they knew the problem. Got me fixed and out in roughly 2.5 hours.I bought my vehicle, almost 3 weeks ago. Everyone I have ever dealt with at Zimbrick has been truly amazing. I’ve never seen a place where everyone seems happy.Best dealership, I have ever dealt with. Everyone has an off or bad day. It’s human nature, I just don’t see it with these folks.Thank you again, for making my day easy and great. By the way, went out for a 100 mile drive. Mpg is up and the problem seems to be fixed.

Everything was handled amazingly, organize and kind, even though I was a first time car owner, They handled my vague description of what’s wrong with my car with patience and understanding

We’re very patient to help figure out the problem with my car. I’d highly recommend Zimbrick.

Always friendly, efficient, and accurate in their estimates. Very accommodating around the holidays!

This was my first service for the new Yukon I purchased from Zimbrick, and Joe was very accomodating. Great Service Dept.

Got a warning light that air pressure was down in my tire so I stopped in to Zimbrick, turns out I had a nail in my tire. They got me into the service department right away, fixed my tire and I was out within the hour. They are always so nice and Im very pleased with Zimbrick service.

I recently had my car serviced for insurance work. Although it took forever to be completed I put no blame on Zimbrick. They were patient, always communicated and the quality of work is amazing. Thank you for everything!

Service department always treats us great and does quality work. We love dealing with our salesperson, Erin Volden, and have bought our last two vehicles from her.

The people were rude didnt give me the correct estimate wouldnt start my car back up had my car sitting there for hours I couldnt start it up cuz I couldnt pay for it and then they still wouldnt jump start it for me they made me cry and laughed in my face

Fine job

Working with Erin was a great experience that made the whole thing the best it could be. She made the whole experience an easy walk through. Would work with her anytime.

It took a hour and a half to get my oil changed and tires rotated. I was told it would it would take an hour. I didn’t expect the additional time. Late for next appointment.

Good time in, good time out. Thanks guys. Posting for my husband Brian.

I had an appt for an oil change at 9:40 am, when they took the car to the service bay they told me it would be an hour, it turned into 2+ hours.Outside of that no complaints.My 2nd experience was great, very helpful and friendly, Im happy I purchased my Encore there.

I can’t help but feel like I’m just getting ripped off or sold on something that I don’t actually need

Worked with Chad. He met me on his day off and had me in a new vehicle within 48 hours.

We found the car we wanted and went down and made the deal, the trade in price we got i feel was low by alot the people were very nice and help flu in every way

People were not wearing masks all over the dealership. I counted 5 employees in a very short period of time. There was a sick man in the service center working & I was expected to stand 3 feet away while he was sneezing and blowing his nose. Not only will I not come back & I am looking to trade in my car for two new cars but I made sure to tell everyone possible on Nextdoor about this dealerships lack of concern around my safety. Very disappointing.

First class service department. Nice lounge to wait in, friendly staff saw to my needs and comfort. Free granola bars and coffee/tea while I waited. Even threw in a few car wash after my service appointment.

All the employees are top shelf.

The one thing that makes me continue to have my car serviced at Zimbrick Buick West is because I have one of the best service consultant to work with who treats me with respect and is very knowledgeable about car mechanics. Knowledge of car mechanics is very important to me.

Bill Smith at Zimbrick Buick has provided my family and friends excellent service over the years. We have purchased many vehicles from him. Service has also been super from the whole Zimbrick team!

By far one of the easiest, straightforward, and up front vehicles I have ever bought. I shopped around for prices and not only was this the best price, but also the best trade in value I was offered. They were willing to go through numbers before heading out and once I arrived, they had everything setup and ready to go. This is how a modern day vehicle transaction should be! Simple, Upfront, and quality vehicles. I would highly recommend this dealership.

Friendly service and great vehicle, very helpful, and informed sales and mechanics to help me feel secure in my purchase. Thank you all so much.

For the past 50 years we have done business with Zimbrick Buick from new purchases and used purchases with complete satisfaction. Bill Smith has been our salesman for quite a few years, and will be sorely missed by me as well as hundreds of customers.

Joe and his team helped in figuring out a trouble light and mysterious sound, remedied the problem and got the vehicle back to me in great time. thank you again Joe Z and team!

Very good sales and service staff

Erin went above and beyond. The best buying experience I have had with a vehicle. I live an hour from the dealership and would drive there for any future purchases to have her as my saleswoman. A+++

Always excellent and professional service

On time, courteous, it doesnt get better than that and I was even able to use a discount coupon I received in the mail.

Erin Volden Handled the sales transaction very well. Unfortunatly the Yukon Denali I bought had a mechanical failure the second day I owned it and has been in the service department for 14 days because the part required to repair it is not available. Still no information on when the part might be available, seems to me Zimbrick or GM could care less.

Was actually the best and experience I had. Phil was great.

Great service like always