Tasty donuts with a lot of interesting options you dont usually see (like vanilla iced with Oreo crumble or chocolate iced with peanuts). The big downside is that theres not usually a huge selection and its hit or miss if youll find your favorite. Maybe its better earlier in the day instead of the late morning I usually run by. That said, Ive never been disappointed by my substitutions - the apple fritters were in fact excellent. You can also choose your filling (Bavarian cream, raspberry, or lemon last time I was there) for some of the donut varieties. I found the raspberry disappointingly meh but the Bavarian cream was excellent. All in all, Id definitely recommend giving them a try, especially if you want something a little different.

Great place to visit! I tried the chocolate glazed donut and an iced coffee. I sat inside to enjoy my treat and the atmosphere is so beautiful and relaxing to me.

Their specialty donuts are the perfect addition to any celebration. The price is right and the turn-around time is great!

Wonderful experience! Staff is so kind and sweet. Donuts were light and delicious — just the right amount of sweet. We will definitely be back and would highly recommend trying them if you haven’t yet!!

Good donut 🍩 😋Frappuccinos were great❣

Fantastic quality! Friendly and helpful staff! They have more unique variety than others. Way better than the chain donut restaurant just down the street! I would pick this place over DD or KK any day!

Really good everything! (See pics)

First time visiting and everything was so good and actually pretty cheap!! For three people we spent around $15 total for breakfast! The store is cute and cozy and the customer service was amazing. Will DEFINITELY be coming again!!

We LOVE stopping by when were headed out of town. It has become a tradition now. Everything is delicious from their coffee to their donuts to their savory breakfast options. Be sure to give it a try!

I bought a happy birthday box of donuts for my daughters birthday and they were wonderful. All I told them is that my daughter loves rainbows and hates pink and they took it from there. Each donut was uniquely decorated and made my daughters day. Thank you!

One of my favorites. The family is so nice and welcoming. Cindy often gives samples of other donuts which is a nice touch. The ham-egg-and cheese croissant is my go to breakfast. Everything else is just a wonderful treat.

Great prices. Great food. Great atmosphere. Loved it all around! Had them heat up my cinnamon roll a little bit and it was to die for.

Thank you for making my daughters birthday awesome during this quarantine. The donuts turned out great! I see a lot of people posting pictures of the happy birthday donuts, but no one really discusses the taste. The donuts are the best I’ve tasted in the Madison/Huntsville area! They are very light and fluffy. Some of the frosting such as strawberry/blueberry is very, very sweet so beware on that front. The donuts holes with just the regular glaze are the best I’ve had.

Visited WOW Donuts on a trip out to Madison to hang out with boyfriends sister. We wanted something sweet and local to Madison since we dont make it out here that often, but since it was Sunday, a lot of options were unavailable. Thankfully, WOW Donuts was open till 1 PM, so we excitedly opted for that.Located in a small shopping center, the inside of the shop is decorated super cute. Theres a small seating area and you can order at the counter your choice of donuts or a couple of other pastries, as well as kolaches. Service was polite and helpful. It was about a dollar a donut, which is about on par with other places around here.We got two chocolate glazed and one KitKat donut. Boyfriend and sister both enjoyed their chocolate glazed. Sister remarked that the body of the donut actually tasted like a nice, fluffy, sweet bread, rather than just straight sugar. I agree with her assessment. I opted for the KitKat donut and found the chocolate frosting/glaze to be pleasant, not too saccharine, and nicely proportioned. The KitKat added a great and fun crunch to the donut, and it was big enough such that you could get a nibble of KitKat in almost every bite.Im not a huge donut fan or frequent connoisseur, but these won me over! They had a small but reasonable selection around noon on Sunday. Id be interested to come back and try something else if I had the time and found myself in the area. I also know they do really beautiful, unique donut boxes for birthdays, Valentines Day, etc. Their frosting/glazing/icing work is quite beautiful!

Dunking who??Wow donuts is where its at.Fast servicegreat ☕no linesno messed up orders.Love it!

I love the donuts and croissants! And the staff is so nice.

Friendly staff and delicious treats! Definitely on my repeat list!

Amazing doughnuts! The quality is much much better than dd or kk.

This little family owned doughnut shop is so cute!Everything weve tried so far has even absolutely delicious! They have a great selection of freshly made doughnuts, breakfast sandwiches, and sausage rolls!The staff is kind, courteous, and extremely helpful.I highly suggest popping in if youre looking for a tasty treat! I promise, you wont be disappointed! 🌟 🍩 🌟Thank you! 😊

Great donuts and friendly owners. A million times better than the chain place up the street.

Yeah..... this place was great.. donuts are dangerously good

This is the best donut place in Madison for several reasons. The donuts are fresh, the owners are extremely friendly, and the location is convenient. This is our “go to” donut place. Make sure to stop by and pay a visit.

Im not a frequent visitor to donut shops, and this one seemed okay. I had to stop by to try the maple bacon donuts I heard about to quell my curiosity. Overall, it was a good experience but not something that would cause me to make this a venue I regularly visit. If I visit again, Ill likely stick with glazed twists.

Good donuts and good service! Very clean place, too. The kids love their donuts and recently they did a great job on this special order bday box!!

Freshest donuts I’ve ever had. Ordered a special bday box for my daughter with baby Yoda, Minecraft and unicorns for the theme. They gave us an extra bag of donut holes that were so so good I ate all of them on the way home. 😂 Will be back.

These donuts are fresh every time I go there,, which of course makes them taste even better. They also have kolaches and serve coffee products.

Truly great donuts! We tried it for the first time the other day, and we were amazed by how soft and tasty the donuts were! We’re definitely going back soon!

I LIKE THE APPLE FRITTERS! Very Cozy inside.

Donuts are sooooo good, great variety, always a crowd pleaser. Wow is our go-to donut shop!

I go here on Saturdays if you want to meet a star wait some where else all day, on your Saturday, probably Hollywood or New York, otherwise itll just be me in my pajamas.

WOW is great! The food is amazing and the owners are so sweet.

Love this local shop and will try and get our coffee and snacks here more often! Wonderful, clean atmosphere with great coffee and selections of donuts and Kolach.

Meh! I think Daylight donuts better.

The kolache are very good. Will definitely return. Friendly service.

Tasty treat, the Bavarian cream filling is a yummy

Maple Bacon Glazed! Thank you may I have another!? It was my sons BDay, and I was on my way to Dunkin to buy donuts for a donut Bday cake when I found this gem. Great customer service and fresh custom donuts. Did I say Bacon Maple Glazed!?

Great doughnuts!

Large selection and delicious!

Ive been twice now to get donuts for my office. Both times Ive had great service and the donuts are amazing. A coworker has asked about the maple bacon donut a couple more times since!! I get there early so Ive always had really good selection. Thanks for bringing a great donut shop to the area!

Overpriced and stale out of the fryer. Just a smidge better than Walmart donuts but for 4 times the price. There are many better donut shops in the Madison/Huntsville area. Customer service was excellent, however.

Love the donuts here. Get the jalapeno sausage roll. The bacon glazed donut is really good too.

There apple fritters are amazing!

Great new donut shop in Madison. The donuts are great. My personal favorite is the Bacon Maple donut. I have been about four times and the staff and food are great.

Great donuts

Great local doughnuts. Good selection and I prefer them over Dunkin.

Fresh donuts! Love the apple fritters! Friendly staff!

My fiancé and I went for the first time this morning and the donuts were outstanding! Although, I think if we wanted more donuts we would have to go earlier but what we got was good. We will come back.

Best donuts around!

Awesome donuts at a reasonable price. Friendly service too.

Awesome Donuts and Beverages!

The name for this bushiness doesnt even begin to describe how amazing their doughnuts are! Everything I have tried here has superseded all expectations! The best doughnuts in a 100 mile radius- easily! You will not be disappointed if you eat here!

Better than Krispy Kreme! Top shelf donuts! Heavenly treat.

Great donuts!

Great selection of fresh yummy donuts- even my kids both said they were so much better than DD. Love that the cinnamon rolls are glazed instead of iced- perfect sweetness!

Excellent little place for donuts and its close to home! Very friendly service as well. Thank You!!

The donuts we were able to get were good and the price reasonable. Not sure if the fill with vanilla crème; only saw jelly and custard.However, they are struggling to keep stock available. We went at 8:30am on a Sunday and they were sold out of almost everything. They planned to have more at 9:30am, but who is going to wait for an hour? And how many times would one go and come up empty before never going back again? I hope they figure it out because it is convenient to my house.

Delicious and fresh! Glad to have a donut shop in this part of Madison. Will be back soon.

If Dunkin had their customer service, sales would double. These ladies know their Donuts and they go above and beyond for everyone who walks thru their doors. Try their Maple Bacon donuts. You will have no regrets

Delicious donuts and friendly staff! Alot of people complain about how donuts are sold out by the time they get there, but you have to be early to get these delicious donuts!! Definitely worth getting up early for.

Great donuts and friendly staff. Make sure to get there early before they get low on varieties!

So, so delicious! I got a maple bacon donut. Theyve got different options than you would find at dunkin or krispy.

I feel compelled to leave a review today because this is the fourth time ive been to this donut shop and they are sold out while their open sign is still flashing. It has been extremely frustrating especially with 3 littles in tow. After 4 attempts we will not be back or recommend this place to friends!

Friendly service and absolutely AMAZING donuts and other treats for super reasonable prices. I’ll be back soon!

Soooo good! I love this place. Highly recommend.

Delicious! Friendly staff, cute atmosphere. Come early because there will be a line and they sell out fast!

I really love the maple donuts. The place is really cute

Good new local donut spot, great sausage rolls!

Had the sausage kolach. It was very tasty.

Fantastic donuts. The best in Madison by far!

The spicy sausage and the oreo donuts are amazing

Friendly service and AMAZING donuts!

Great selection of 🍩

Been there 2 times and no donuts. So frustrating.

Good I guess.

Donuts are amazing!!! Will be back again

Beautiful selections and space to eat

Excellent donuts.

Awesome donuts and service

Yummy and good

Very dry!

Delicious Donuts!

Best place!!!