What can I say, the products are professionally packaged and presented. The clothing are unique and often do not last long in store. Most noticeable is that the owner is a very kind, welcoming, and genuine person. I would have given her and her business10 stars if I could.

I❤❤❤❤💯this store for over 10 years.. The owner is a Great Soul 👍, 1 of a kind... Best Shea butter and African items in New Jersey!!!!

Beautiful store amazing store owner.. she’s very sweet. natural ingredients and authenticity

Aminata is such a delight and her soaps and products are clearly made with love. Shell patiently help you pick what you need and explain the ingredients. Get the pumpkin spice soap!

Such a great shop! The hair products are amazing and I love that they are made in small batches on the premises, right here in Newark! The woman that runs the shop is so kind and smart and helpful. Dont assume that the products might not be for you!! Go there and let this lady recommend products for you, she will not steer you wrong! I highly recommend this shop for hair and skin products and also for lovely and unique gifts.

The best natural hair care line I have ever used! The hair grow grease is amazing and grows hair fast while softening strands.

I absolutely love her. Amazing personality, amazing seamstress. Been going here since 2016 and will never stop.

A Rare find in a world of chaos. When you walk in the smell of the spices mixed together creates a wonderful atmosphere that a sweet peace settles over you. The owner welcomes you with a hug and calls you sister or brother no matter what race or nationality you are from. She makes you feel like family and no matter how busy it is in the shop at the moment, she keeps you as her first priority. She has immense patience and will go above and beyond to please her customers. The cosmetics are awesome from the hair products to the skin products you cant go wrong. The fashions come straight from Africa. She does alterations on site and if she doesnt have it or cant make it herself, she will have it shipped in straight from Africa. The merchandise is top quality you get more than what you pay for.

I love this store!! I found it by accident and have become a regular customer. There are so many unique options. This family owned and operated business is very professional and attentive.

Friendly and wonderful women who makes equally wonderful products. There is something for everyone. Authentic. I use the Shea butter body wash religiously .

Beautiful handmade fresh products. Wonderful store, amazing soaps, lotions, shampoos and such. Owner is incredibly nice and friendly, love her and her store!

The woman who runs it is amazing, and does everything she can to make you comfortable. Very kind and warm energy, space is beautiful.

A faithful customer because of how friendly and genuine the store owner is with everyone who enters her shop. The quality of her products are great and last a long time.

My friend showed me this store, you can get real black soap and shea butter here. I got the shea butter, it came in a good size of a container for 5 bucks

Great assortment of soaps, natural products, and gifts. Thank God for this place!

Amazing service, great quality! I will be a return customer!

IVE BEEN KNOWING THE OWNER OF ANCIENT AFRICAN FORMULA SINCE I WAS A JUNIOR IN HIGH SCHOOL IM A REGULAR CUSTOMER AND THE OWNER IS AMAZING ON EDUCATING ME ON THE PRODUCTS ITS OUR AFRICA ON HALSEY IN NEWARK,NJ

Very helpful and welcoming. The products here are amazing.

Outstanding service and selection of authentic African attire products and art..mostly one of a kind pieces!

Great Service and merchandise. The owner is very professional and informed on what they are selling

I stumbled upon this store by accident, Amina the owner was very helpful and attentive. They make really good skin care products, you will feel like royalty walking out.

Love the Shea butter

Love the shea butter

I love this store!!!