The sales people are great and most of the time the service people are good too. However, I recently had my low tire pressure light come on because one tire was slightly low on air and I asked if someone in service could just put a little air in my tire and I was told it would take 1-2 hours! Needless to say, I did not wait. I was really disappointed that they did not have someone who could spare 5 minutes to put air in a tire. When it comes to buying new tires, I will definitely go somewhere else where they take the time to help you when you need something quick and small like air.

The process of purchasing a 2021 Subaru Forester was wonderful. There was no pressure in purchasing the vehicle and they gave us time before we decided to buy one. They also reviewed everything thoroughly with us. However, the check engine light came on shortly after two months of purchasing, and we are frustrated with the scheduling for a service. There are no available services for three weeks so we are cautiously driving the vehicle until it gets serviced. We were contacted about the problem through email and phone, there were not much they could do for us except to tell us that it would be okay to drive the vehicle. We are just disappointed that this had to happen. We decided to purchase this vehicle in hopes of no issues for a long while, but apparently we have to send it in sooner than we thought. They also offered a rental while the vehicle is being serviced, and we dont think we should be paying for a rental since the car is still new and should not be having problems at this point.

I would like to thank Van Bortel Subaru Rochester and especially Ben Zahm for excellent customer service and purchasing experience regarding my new Subaru WRX. I started considering a WRX/STI about 6 months ago and searched the Subaru dealerships in a 2 hour radius from my house. By far the best was Van Bortel Subaru of Rochester.Ben arranged two extensive test drives in both vehicles (more if I needed) where I was able to really understand both cars and the differences between them. Ben had great knowledge of the pros and cons of each and answered every question diligently.As I finalized my choice, Ben and the Van Bortel team accommodated all the options and modifications I requested. They did this willingly and in a great ‘can do’ attitude. The communication over this period was excellent.I was happy with the competitive price of my new car, the custom modifications, and trade in of my old vehicle.Overall my experience working with Ben and the Van Bortel team has been excellent and I look forward to keeping the relationship as I enjoy my new car. I would recommend Ben and the Van Bortel team to anyone.The day I picked up my new car I was blown away how good the final vehicle looked and my wife and I throughly enjoyed the drive home.10 out of 10 for Van Bortel Subaru.-Adam Ruggles

Get all of my maintenance here as its conveniently located for me to drop the car off and walk to work. Staff is always super friendly and helpful. Only complaint is they keep pushing for $300+ for 4 spark plugs. With minimal tools this can be done in a driveway in 45mins if need be. That price seems excessive but oil change and tire rotation etc is great and why I always go here.

When I come here I feel safe and confident. They do quality work, their customer service is freaking impeccable, and having worked on through them literally saved my butt. I bought a vehicle from a dealership that partners with this establishment for repairs on a Subaru. Come to find my car needed a 3 to $4,000 part. It took two weeks but I got to drive around with 2021 Forester while the work was being done, and when I picked up my car thinking I was going to spend stupid money, they told me that Subaru was going to cover all of it. This literally blew my mind and brought tears my eyes.You guys are absolute rock stars and now have two customers that will go through your dealership for life. Thank you guys so much!

We are from out of town and in Rochester area on a family emergency. The car needed 6000 mile service. We called Van Bortelfrom the car and set up an appointment. When we arrived for the appointment all went very smoothly. We will use this dealer if we are ever in the in the area again.

Truly exceptional experience! The customer service is outstanding! My sales associate Ben Z. was spectacular, very straight forward and patient. Stephanie the finance manager was very transparent and took the time to explain each and every line before I signed anything. I can not forget to mention Sergio my delivery/technology specialist who went over and set up my new Outback with me for over a half hour. Kudos to the Van Bortel Subaru team of Rochester you deserve the recognition. Kitty, you should be very proud of the team you have in place, there is no one else like them! I will honestly never shop another dealership. Thank you!

I enjoy their service department. They are efficient and have loaner cars for $5/day. Ive left my car for service when out of town on a flight. Theyre very flexible. Would have give 5 stars but they have a habit of making my appointments at the Victor location even when I call the Henrietta service department.

We had an AMAZING experience here at Van Bortel Subaru of Rochester. Our salesperson was Jeremy Vitale. He took great care with our son (he is a first time buyer). Jeremy was kind and explained everything thoroughly. He put our son at ease while making such a significant purchase. I highly recommend this dealership and ask for Jeremy....he is a no pressure sales person.

My Wife and I are really pleased with the way we were treated by Van Bortel Subaru of Rochester. It started with the receptionist when we walked into a VERY busy showroom. She was very Professional, yet pleasant.She connected us with Amy, who became our Sales Consultant. Amy was very knowledgeable and a pleasure to work with.I have never in all my years had such an enjoyable time buying a car!!!Go to Van Bortel, give them a chance. Ask for Amy, She will take great care of you.

Made an appointment here for a simple oil change and tire rotation and had to wait for 2 hours! Ill be taking my vehicle elsewhere for service.Modifying my original review as they did reach out and remimburse me. Thank you!

My wife & I were searching for a very specific Subaru. Van Bortel Subaru which is 200 miles from my home in Pennsylvania just happened to be the only Subaru dealership within a 400 mile radius that had the EXACT vehicle that we wanted; model, color, trim, package & options. Everything ! We didnt want to travel that far to go through the car buying process. We knew what we wanted to buy, so we didnt need to see or drive it first. However, we never purchased a vehicle from out of state or remotely, prior to this. I personally worked with Jeremy via internet and telephone and in about a week the entire process was completed. Jeremy made this happen. Not only did they deliver the vehicle to me, but they also picked up my trade in vehicle. The paperwork, titling & transfer was made very easy for this 61 year old veteran. The entire cost to me was considerably less than if we were able to make the same purchase locally, plus there were no surprises or hidden costs. A team of two delivered our vehicle and they were as nice, knowledgeable and professional as Jeremy. To sum it up, this was the best dealership experience that we ever had. I usually dont bother to write reviews, but I cant let this experience go unrecognized. Now, all of our friends and family members know about your dealership as well as the review readers. Looking forward to working with you again.

Ive been dealing with Shawn Pies at the Henrietta location. I highly recommend him for all of your needs. He listens to what you need and want and is very courteous and cordial. One price shopping is the way to go. No negotiating back-and-forth its clear what the vehicle price is including any trade-in.

Many thanks to Sean, Andrew and Sergio for getting me set up in my new bronze 2021 Subaru Outback Limited. You make buying a car so easy! Sergio was so helpful and thorough going through all of the cars tech features. Love the new Henrietta location.

Outstanding deal on a handshake experience. Top notch employees, superb customer experience.Highly recommended.

I have been buying vehicles here for about the last 20 years. They sell cars for a reasonable price with no hassle. Service has been good. Had a few glitches along the way but they have always corrected them to my satisfaction. At least part of my reason for purchasing a Subaru is due to good experience with the dealership.

I was very impressed. I bought my car from a different dealer who couldnt be bothered to fix a recall. Van Bortel not only came through but made me feel like I mattered. They will get all my future service business. Shout out to Bobbie in their service call center. Very pleasant and helpful.

The staff is friendly and the prices are reasonable. For Subaru work it’s good. Their waiting room is bright and clean if you are waiting for your car. Today, they even washed my car, which was a nice touch. If you have a Subaru you don’t have a ton of choices on where to take your car, but even so, you can’t go wrong.

From the start of walking in the front door they were very courteous and friendly I was amazed at how professional the staff were and how clean and neat the dealership was our salesman Vince was very helpful and knowledgeable if we do buy another Subaru it will be from them and we probably will.

I enjoyed coming in, and I would one day buy a Subaru again.

I have returned repeatedly to Van Bortel every few years because they never seem to haggle over price -- the first price cited is as low as any will get and thats that. Some of us love bargaining -- I detest it. But I have been surprised that Subarus crackpot engineers design cars that run down their batteries and wont start if left idle for a few days and not driven distances. A car that wont start when needed can be DANGEROUS as well as inconvenient. Van Bortel seems to know this, however, and have now equipped my 2020 Outback with a convenient trickle charger to plug in while the car sits in my garage. For free! I honor them for it!

I just bought a Subaru Crosstrek from this dealer and my experience was excellent. Ben Zahm was my sales associate - I would highly recommend him to anyone buying a Subaru in this area. He was friendly, knowledgable, helpful, and efficient. I had to arrange the purchase from Pennsylvania and Ben made it very easy to handle everything remotely. I also worked with Andrew, a finance specialist, who was also very friendly and helpful.

Honestly, I never thought I would be this satisfied with the treatment from a salesperson/dealership. They listened to what I wanted, and accommodated in the most affordable way possible. They were in no way pushy, and actually showed me options to get exactly what I wanted, and for a more affordable price than I had figured to be possible.

Sterile environment, no enthusiasm seemed very uninterested in working a car deal. Was totally lowballed for my trade offering hundreds less then kbbs lowest TRADE IN VALUE and 5k less then resale for a 2018 with 16k miles in good to very good condition while expected to pay retail. #notamallard

I can’t say enough about this dealership!From sales to service just an excellent experience! Will definitely be back again!

Absolutely lovely experience! If you need a new Subaru, work with Amy, shes top notch and she will make sure you go home satisfied. If you need a used car, reach out to her husband Jeff, the two of them made the car buying experience a breeze, and I would recommend working with them to anyone!

This is the third vehicle my family has bought from Van Bortel. Van Bortel does it right. Low pressure sales, excellent customer service, patient and knowledgeable employees. Subaru offers high quality products and VERY reasonable prices. It’s Subaru or nothing for me. Thank you, Van Bortel. I will buy from you again in the future without hesitation.

Picked up this cutie. The staff was excellent.

Today was a great experience. Everyone pleasant and helpful. Sin is exe dont need our masks, I want to say thank you for your service and it was great to see your smiles!

I had a great experience at Van Bortle Subaru recently. My sales person Ben was exceptional. He was knowledgeable and extremely patient. He offered and explained to me many options for my choice of vehicle to suit my needs. The final transaction was also smooth hassle free. I and am a satisfied customer and will recommend this dealership and salesperson to all of my family and friends.

Just traded in a car and leased from Subaru. I had a Subaru before my last car that I traded in and nothing compares. This location is so beneficial to so many people because you can now travel less distance out of the city, compared to going to the Victor location. I worked with Ryan who was great and had the car I wanted to test drive (which was at the victor location) and it was ready early the next morning. Their finance team also did some great work on the prince for this car. I feel as if both parties are making out. The location is new and stands out from the other dealerships on the same stretch of Road. Would always recommend Subaru to anyone.

I took my New 2020 Ascent in to Van Bortel Subaru in Henrietta, because the brakes where grinding & making a loud noise when stopping, they found the rotors to be pitted & decided to resurface them, Steve in service called me & told me what they found & decided to do, on the call I asked Steve why didnt they replace the defected rotors, a new car, less then a year old with 5700 miles should not be having brake issues. Steve went on to tell me about the 3 years 36,000 miles warranty, I explained to Steve, I know about the warranty, but the part should be replaced, if its already having issues. No one purchases a new car to have immediate car issues, resurfacing the rotors will only be temporarily fixing the issue & may cost me more later. I requested the rotors to be replaced & make sure the brake pads are also in good shape for a new car. When I went in to pick up the car, I was asked to sign the work order, when I reviewed the work order, I noticed it still said rotors resurfaced & the second sheet said replaced, when I started asking questions, I was told the rotors was replaced & the resurface paperwork was not suppose to be attached, also on the order a comment was present in reference to Good will repair, which I found insulting. Van Bortel Subaru suggested they where doing me a Good Will Repair favorite, by fixing a new car, that has a bumper to bumper warranty 3yr/36miles, i informed them that this was not a Good Will Repair, but a defected part replacement. Because of this, it has came to my attention that maybe the brake issue is happening to other Ascent customers & the repair isnt being logged correctly, which will make it hard to collect data for a recall later.At this time, I m still having problems with the brakes, not sure, if the rotors where replaced & when I called to make a follow up appointment was told they would need to call me back, seems they a booked out until July14thIf this is they way Van Bortel do business, find another dealership.

For the past three years, I leased a Subaru Crosstrek. I had more than excellent service from both my salesperson, Vince Bovenzi, and from the Service Department at Van Bortel Subaru on W. Henrietta Road in Rochester, New York. I am so pleased that I am in the midst to lease another Subaru again through them. Ive just contacted Vince - what a great, personable person he is. It is a delight to deal with him and Van Bortel Subaru. They certainly know how to service their clients. I highly recommend them!

Leased a car in 2017, geat service. Wanted a early early trade in on lease. Turned down, and was honored at competter. Sold my information on the 2017 to insurance solicitors! I get a call daily, block the number, and they use another number! BEWARE!

A friend of mine recommended Van Bortel, and I am super glad I took her advice. I had an excellent experience buying a preowned forester there just a few weeks ago. Vince, my salesman, was super helpful, knowledgeable and not pushy. Every detail of the buying process was smooth and well thought out. Even my dad (a former car salesman) was impressed! Highly recommend.

Great experience at VanBortel Subaru yesterday. After a nightmare experience in the morning with another local dealer-held trade in keys hostage, low balled trade in bought from same dealer, and forgot to mention they were starting at $2,000 above MSRP-the approach at VanBortel restored our faith in car dealerships. We happily accepted their first offer on our trade in ($1,500 higher than other dealer) as it matched what my research showed was a fair value. The price on our new Crosstrek matched my expectations based on website info, so I was able to go in knowing what price and financing would be from my calculations. Everything was open and transparent with clear explanations and paperwork done at the table in front of us. This is our second vehicle from VanBortel but I am sure won’t be our last.

Always love Van Bortel! Top notch service! Havent bought a car anywhere else in 12+ years.

Thank you so much for going above and beyond to help us with the coil spring issue on our 2014 Subaru even though we purchased it somewhere else. Not only that but they checked everything we wanted checked and made sure we were in tip top shape before we left. Having a safe car is number one as we are parents to a one year old. We will definitely be back in the future. Hands down the best service experience we’ve ever had.

Excellent customer service. No pressure sales person who exhibited genuine care for our needs and was thoroughly knowledgeable.

Always a pleasure doing business there. I purchased wiper blade refills for my daughters Tribeca. The receptionist greeted me upon entering and the parts guy provided courteous and professional service.

Service department is quick and responsive. Scheduling an appointment it easy thru their website.

Always a great experience. Friendly staff, comfortable waiting room, and very willing to make good anything that might have not been up to par!

This was my 2nd experience working with Van Bortel to purchase a new vehicle. The entire staff is amazing! Amy stayed late with us to see which vehicle would be the best fit for me and worked to get us the best offer available. She listened to our needs and was able to use her knowledge to get us into the best car for our family. ((0% interest was a BONUS ))Subaru for life ;)

Great car buying experience! Wonderful sales staff! Clean showroom and rest rooms, masks on all personnel. No pressure sales, very informative. Under the circumstances of the pandemic and not being able to get in the car with you to go over all the technology in the vehicle they did a great job going over everything and answering any questions. Awesome experience and dealership. Would highly recommend to others.

This is my first review of any business. I dont normally write reviews but Ive received such exceptional service from Van Bortel that it motivated me to write this.I first dealt with Vince (internet sales) back in 2015 at the Victor location while researching Subaru Foresters for my 25 year old daughter. He was more informative than other dealers, was very straight forward, seemed very pleasant and offered a competitive price. I live in the Syracuse area so driving out to the Rochester area took an extra hour but it was well worth it. When we met Vince, he exceeded our expectations. He could not have been nicer, and the sales process was the best car buying experience Ive ever had. He understood that this was my daughters first new car and he really knew how to talk to her, my wife and me.I later purchased a 2019 Ascent and again dealt with Vince at the Rochester location. He was as professional, pleasant and honest as ever. Ive since referred a couple of friends to Van Bortel and they swear by Vince and the dealership.My latest experience had to do with some minor body damage on my Ascent. I initially saw it when I bought the car but thought it would buff out. I procrastinated doing anything about it and I realized about a year later, there was more to it and I needed a body shop to fix it. During a visit to the Victor location, I pointed it out to Marnie, the service manager. They agreed to have the car fixed for free, even though this problem was a year old, and even arranged to pick up my car in Syracuse and left me a loaner until the car could be returned.These people and this dealership are unbelievable. Ive never been more impressed with a business and Im 67 years old and have been around a long time. I think its a reflection of their owner, Kitty, who understands how to treat and maintain customers. My family are now loyal Van Bortel customers and we continue to convince friends and family to shop there. We know they wont be disappointed.Thanks Kitty, Vince and Marnie!

I brought in my 2020 forester to van bortel’s service department and my gosh, I am SO happy I did. Their staff is super nice, they talk you through the process with updates, and they listened to my concerns without judging me. Personally, I have always felt like I am looked down upon when I walk into a service department and they always try to upsell me on services, but here, there was none of that. Thank you guys so much, even the receptionist who cashed me out was wonderful!

Always have professional service. Trust worthy and dependable. Really happy they came to Henrietta.

Best car buying experience of our lives. Based on other reviews, we made the drive from Buffalo. Our salesperson, Vic, was exceptional. Everyone at the dealership was amazing. Best price around, gave us a great deal on our trade-in. We wont go anywhere else from now on.

Love the VanBortel dealerships. They make buying or leasing a vehicle super easy and seamless.

Bought my 2020 STI from Van Bortel and it was a very pleasant experience. Ben gave me a competitive price without much hassle and kept me updated on the entire process from order to delivery. Thanks again!

We leased three cars from Van Bortel Ford and always found there service to be pretty good. I had a minor complaint once and the GM called and the response was great. We are now driving our first Subaru. We have had it in for service twice and the service department is excellent. The first time the service was going to take a lot longer than expected. I run a small business and had a lot of running around to do. They provided a loaner on the spur of the moment. Second time, even better. They not only gave me a loaner, but some issues I thought I would need to pay for, they took to Subaru. It ended up costing me nothing and we are talking hundreds of dollars here. Kitty has a reputation for service, I for one will say they have there A game on. I will definitely be a repeat customer.

Always professional and helpful.

When it’s time for us to buy a new vehicle, we never hesitate. We go directly to Van Bortle Subaru. We have purchased several new cars from Van Bortle. Our salesman is Jeremy Vitale. He is friendly, efficient, and fair. We always get a great deal and a great car. The whole experience is pleasurable from start to finish. We get the car we want at a great price. We recommend Jeremy and Van Bortle very enthusiastically.

I purchased a 2020 Subaru Ascent from the Henrietta location, process was easy, I felt like they actually cared about my business. They didnt try to upsell me anything, and gave me the information I needed to make my decision.

I had an amazing experience today at this awesome dealership. Our very first BRAND NEW CAR!!! 2020 Subaru Forester Sport. Never thought this day would come! So excited!! Shout out to Van Bortel Subaru of Rochester for making it possible! Everyone there is amazing and I couldn’t be happier!!! Extra special shout out to Amy, Tammy, Shu, and the greeter. You guys were awesome, very helpful, and made me feel very comfortable. Unlike any other dealership I have been too! Keep up the great work!!! If I could give 10 stars I would!

I am from out of town (400 miles away). Came to Rochester because my wife needed a surgery performed at UR Medical Center. Experienced a loud screeching noise coming from the front end of my 2017 Impreza this morning (unsure how safe it would be to continue driving with this problem). Called Van Bortel Subaru while visiting my wife in the hospital to try and get an appointment to have the vehicle diagnosed on very short notice. Explained to Heather my situation that I would be leaving the area to head back home on Saturday (400 mile drive) and she had Miller (manager) contact me to set up an appointment. He was able to provide me with an appointment within a very reasonable time frame and offer me a loaner should the need arise. Got to the dealership at the specified time. They had car diagnosed within 15 minutes. Fortunately for me it turned out to be nothing (possibly an obstruction of some sort between the brakes/rotor/backplate that was causing all the loud screeching). Car was not making any noise during their test drive (obstruction must have dislodged during my drive to the dealership). Very long story short, I was not charged for this diagnosis and they even washed my car afterwards. This is what I consider to be outstanding customer service. Thank you everyone at Van Bortel Subaru. I would not hesitate to purchase a vehicle from this dealership if I were a local resident.

Marvelous staff, courteous and helpful. service completed with minimal delay

Inspection for my Forester,great service there !!!

They are just the nicest and most thorough with my repair/recall/inspection needs. A+ from me. Great hours, too.

I found my dream car here! Every employee that I interacted with was very friendly in a genuine way. It was a relaxed experience.Ben was awesome!! He kept in contact with me about finding just the right car. He was down to earth and so incredibly helpful!I never felt pressured in any way!! That has been my previous experience at other dealerships - the desire to run after hours and hours of pressure and waiting and more pressure but at Van Bortel it was completely different!Ben and his team were able to not only find the exact car that I was looking for but they seamlessly handled the transport of getting it here. They handled all of the paperwork and kept me in the loop each step of the way. It was great to be able to continue my day to day work without having to worry about making a million stops or phone calls. I am so appreciative and I LOVE my new car! Thank you!!

Thank you for a No hassle price and buying experience even with all the shut down stuff going on now. great staff. No question I would buy again from Vanbortel Subaru.

Below is an email that was sent to the parts manager Shane Herrgesell.For a few weeks prior to the purchase Michelin 4S tires. My Subaru was equipped with Michelin pilot sport cup 2 tires. I had a whole number of drivability problems with those tires. The service department spent a lot of time trying to correct that issue. The work was done at no charge. They even went as far as replacing one of the tires at no charge as well. This was thanks in part to Shane the parts manager. There was also a loaner cars involved as well.Because of the regular rain in my area. The cup 2 tires we’re not a realistic choice. This is why the car would be now equipped with the Michelin 4S tires.I am thoroughly happy and impressed with the entire Rochester Van Bortel Subaru!“Hi Shane,As soon as I took the right out of the driveway and I made it 100 feet down the road. I knew then the car was a completely different vehicle.The tech must’ve had magic dust or super skills. The car handles completely different and 200% better than it ever has before!!! It is probably the way Subaru did intend it to be. That car is great now!In so far as your efforts are concerned to have made sure that this process went smoothly. I am deeply grateful for that.Today even Kelly came to the house to drop the old tires off.There was a tad bit of miscommunication on renting a truck versus a loaner to bring them back home. And Kelly stepped right up and offered to do that. I would never find that type of care back in Boston for sure. That was really nice of her to do that.I am trying to get back to Boston today and that saved 2 1/2 hours that I am spending now clearing out of the house.Thank you again Shane for everything and I will see you later when the car comes back for service”.

Great experience all around. Sean P. was easy to work with and really wants to ensure the customer is happy. They gave me a fair price for my trade in and got me into my new car quickly. Everyone was very careful with Covid precautions also. Really happy with my new Crosstrek!!

Wow, where to start... I guess at the beginning. So Shawn was my salesman. I submitted an online inquiry and he reached out immediately on his day off. He was very courteous and helpful. I laid out what I wanted and what I was looking to pay. He didnt haggle or condescend, he tried to meet my expectations and got me significantly more on my trade than I expected... that never happens! He got me into the wrx I wanted at a price and apr that I was happy with without having to haggle or argue. The whole process was super smooth and communication was excellent. Van Bortel has earned my repeat business and recommendation for anyone looking to buy a car. I was a little skeptical about the positive reviews on Google, who has a pleasant experience buying a car? After dealing with Shawn, I totally get why. These guys really set the standard for the auto sales industry to follow. Shout out to the assistant sales associate Ian that took care of me for the test drive and Tristan for going over any questions I had about the car during delivery. Seamless team and exceptional customer service! Try them out, you wont regret it.

Purchased a 2021 Subaru Ascent. Great place good people.

No pressure polite sales people - great business ethics.

They made the purchase so easy! Everyone was very friendly, made it a very comfortable, enjoyable transaction. I dealt with Amy and she was wonderful! She worked with me instead of try to sell to me. She was friendly and honest and made the buying process that much easier. I would highly recommend stopping by and see what they can do for you. Thank you!!

Service was faster than expected.

Beautiful new building. Customer service is perfect. Our sales representative is a super nice guy who is straightforward and honest. Will only buy cars from Kitty!

Im so glad I decided to lease from Van Bortel Subaru. They are great and so helpful. I love my new Subaru and will defiantly be leasing with them again.

How did Van Bortel Subaru land Tim Young as a service advisor? He was the best service advisor at Cortese for many years and why I would drive across the city to go there. Now I will drive even further to work with Tim as he is the best there is. He is honest and fair and cares about his customers.What a big loss for Cortese and what a big win for Van Bortel. Thanks Tim!

Edited 2 years and 2 months later to say THEY DID IT AGAIN! Ryan is a rock star. Jeff (used car manager) and Pete (new car manager) helped a LOT too. I am a VERY happy Van Bortel camper! Wanna buy a car from a vending machine? Me neither. That human experience when one is making such a relatively gigantic decision is so vital. But I have to say, buying from Van Bortel Subaru of Rochester was such a smooth operation, it was almost like buying from a vending machine, but with that human element we crave at the time we anxiously part with our (hopefully) beloved vehicle and replace it with the new (or new to us) family member.From the front desk women (wish I remembered their names, sorry, they were awesome!) to Pete, to the used car manager, to Brandons polite and perfect manner, I couldnt have been more pleased. The add to it that the coffee was sublime, the fireplace so classy, and Ruth... I mean RUTH - a delight of efficiency and right hand to Kitty for over two decades. Stephanie in finance was also perfect. I hope I didnt leave out any names!Back to Brandon. Brandon got back to my texts quickly and efficiently. Im not the easiest customer (not by a long shot) since I tend to be anxious, as many are when they are dealing with car buying. There were times when I sent a LOT of questions his way. He took it all in stride. I also asked him to air out the vehicle (new car smell isnt my fav, as it is largely chemicals to which Im sensitive...) and take off the body side panels, have the paperwork pre-printed, and and and... he did all of that like a champ.Thank you Kitty Van Bortel, for your awesome establishment and accommodating and friendly team.

I have purchased 4 cars from Van Bortel Subaru over the years. Their service is excellent, always done right the first time. What I especially appreciate is that, as a female, I am treated with respect, they are never condescending. Kitty Van Bortel is often present at the location, talking directly to customers to ensure things are going right. I appreciate the staff, especially our sales person Jeremy Vitale.

Purchased my new 2020 Forester premium here received a nice price, fair trade and quick transactionSee Vince for excellent serviceMy wife just purchased her new Subaru here as well. Same great service!Edit- I am sorry to say Van Bortel was not the lowest price after buying like 4 new Subarus from them, My best deal came from W.H in OP. Maybe next time !

Van Bortel service is excellent. Prompt, professional, efficient, knowledgeable and unlike other car service Ive had done recently, they are PLEASANT and courteous.

I have never had such a great experience as I did it Van Bortel!The salesperson was very helpful and not pushy.Not once did I feel like I was being hurried along to make a decision.The finance people were great. And at the end when I got my car a gentleman sat in there for 45 minutes explaining everything about the car.I would definitely recommend Van Bortel to anyone who wants to buy a car.By the way I love my 2020 Subaru Forrester!

Excellent service, excellent communication, and they are taking / enforcing all COVID-19 precautions. Very happy with the service from Van Bortel.

A customer since 2009, I was nervous about balancing concern about health and concern about vehicle safety with a needed repair while practicing social distancing. Past experience with Van Bortel provided confidence to get the repair now. Of course, they exceeded expectations with their health and safety procedures. I knew I liked this store for good reason! They consistently practice the fundamentals of excellent customer service.

Great service, and half the time estimated. I was gobsmacked!

Kitty Van Bortel is the ultimate professional Woman. She is always concerned about all of her dealerships. Because of the virus she is staying home with her husband and daughter. but constantly worrying about how she can maintain the quality of service that she is known for. Meaning her image...concern for her employees and most important her customers. God bless America. Kitty truly learned the business from her father. Her mother taught her how to be elegant. Thank you Kitty for being MY mentor. Happy Mothers Day

First time buying a car. Got a used 2015 Forester. Everyone was so nice and helpful. Never felt pressured into anything. Great experience!

In 2018 I bought a Crosstrek from Van Bortel (Victor). That purchase was seamless and very positive - and the car has been great. Unfortunately, the car was recently pilfered by some thieves; in particular they ruined the glove compartment.I took my car to get repaired; when I told Van Bortel (Henrietta) why I needed the glove box replaced they said they would do it for free. They also ordered me new manuals for free (the others were stolen) and gave me a brand new loaner for free for 3 days (the parts had to be ordered).Because they were so kind and the loaner was also nice I decided to take a look at their website to see what cars/deals might be available. I liked the 2020 Forester and so I put in a request for more information. When the sales person heard why I was looking for a new car he was also very kind and worked with me on pricing. I know what your thinking - he just manipulated the numbers - but I dont think so. I ran the numbers several ways and this is perhaps the best deal Ive ever gotten on a new car.Im writing this because I truly think Van Bortel deserves the great reputation they have in the greater Rochester community - they routinely go the extra mile. Also... I think its important to share any stories where kindness wins - and in this instance it has.

Super nice staff inside the work bays. Nice music in lobby. My only complaint is that the free wifi only worked sporadically, dropped off way too much, and for 1.5 hour wait it was an issue.

I was thrilled Van Bortel opened up in Henrietta but Ive had 2 consecutive poor service experiences. I sincerely hope they improve as I am not satisfied with the results of their service department. They are polite and professional, but the results have been very poor.

We recently bought a Crosstrek from Van Bortel. We can not express enough how great the experience was and how well we were taken care of by the entire team. From the young lady who greeted us always with a smile and making sure we were taken care of, to our salesperson, Shawn, who answered all of our questions, was never pushy and took excellent care of us, to Tammy who was very friendly and always patient, to Tristan who explained everything to us about our new car and answered all of our questions, to Kiara who went out of her way to fix a problem for us, the entire team was just pleasant, easy to work with and eager to make sure we were happy about all aspects of the process. On top of that, we got a great deal and a great car. This is not the experience we had at other dealers while car shopping, so I’d highly recommend Van Bortel to anyone!

We dealt with Amy in sales. She helped my mom find the exact car she was looking for and we couldn’t be happier. It was a pleasure working with her.If you’re looking for a Subaru, I highly recommend this dealership.

Really good car buying experience, staff was very knowledgeable and we did not feel pressured at all, and we love the Impreza!

I have to say thank you to everyone who helped my family in our time of need. I Havent bought a car here but had the opportunity to meet some of the employees. The ones I met were so friendly and helpful and there was a relaxed atmosphere around the whole place. There is definitely a large selection of vehicles to choose from if you are looking for a new car..

Excellent experience as usual, we just picked up our new 2021 Subaru Forester. This is our 8th subaru Forester that we have bought from this dealership. A special thank you to Vince Bovenzi, always a pleasure working with you Vince.Also thanks to Bailianna(sp.) the young lady that showed us all the bells and whistles on the new vehicle. Thanks to Andrew the finance man. All in all, it has always been a good experience working with this dealership through the years, thank you Kitty Van Bortel, you have always treated us well.

Very pleasant. They did what was scheduled and was done in 45 minutes or so. Even washed my scuzzy car. Car is parked outside, under trees so it is always a mess.

The only dealership I’ve known to be fair, upfront, and trustworthy. Regardless of who you are they treat you like a serious buyer. Everyone is friendly and respectful. They won’t try to sell you anything you don’t ask for or want. I’d never buy a vehicle from anyone else.

I love my Forester! I havent had to drive it in snow yet but have every confidence that it will get me where I need to go. Its roomy and comfortable to drive. Vince Bovenzi made my buying experience at Van Bortel easy. I am very satisfied with my purchase!

This is our first experience buying from Van Bortel network, as well our first Subaru purchase. Have to say that the experience was quite pleasant. Drove 1-1/2 hours to visit their dealership as they had the vehicle in stock that I thought we wanted. We had the good fortune of being assisted by Ben Zahm who is a tremendous asset to the dealership! Our first interaction was over the phone. He was patient, professional and accommodating! We traveled to the dealership and Ben was very welcoming. The vehicle we were interested in was available and waiting for us to test drive when promised. We were indecisive about the original vehicle we inquired about, but Ben helped us assess our needs, and offered for us to test driving other models. Ben ultimately ordered us the vehicle that we decided to purchase which arrived weeks before expected! During this process, Ben displayed excellent communication skills and is a man of integrity. There was no pressure put on us what so ever. The entire experience, and other staff that we had the opportunity to meet and deal with, made the entire experience exceptional! It was worth the drive and we highly recommend working with Ben!

Very busy.Long waits for service

I didnt end up getting a car from Van Bortel, but, they left an excellent impression on me. The staff presents very well and are extremely professional. The show room was very clean and neat (It helps being a new building). They offer free drinks and snacks. The sales process was low pressure and I wasnt asked to fill out a bunch of paperwork to test drive. I would highly recommend Van Bortel Subaru in Henrietta based on my experience.

The first service for my new Outback was scheduled for mid-April. I really thought I’d need to put it off given the Pandemic. I was impressed with Van Bortel’s procedures to make routine service and maintenance safe and convenient. I felt good about the way my vehicle was cared for and that the interior was cleaned appropriately. I believe that sticking to the recommended maintenance schedule helps the car’s longevity. Because we keep our cars for a long time I’m grateful that I could feel confident bringing my car in for regular maintenance. Thank you!

I had an exceptional car buying experience at Van Bortel Subaru of Rochester. Researched the target vehicle with the options I wanted. Researched reasonable trade in value for my existing car. Ended up ordering the vehicle, which came in earlier than anticipated. Pricing was better than expected, trade-in value as desired. In and out in 1 hour! Vehicle delivery process was smooth.

Courteous professionals who are the best at what they do

I LOVE my new Subaru Ascent! Our salesperson, Jeremy, was very helpful throughout the entire process of my purchase. He is super knowledgeable and has had many years of experience with Subaru vehicles. Von Bortel is a great dealership, I found everyone who works there to be very nice. My entire experience has been very very positive and I highly recommend this place if you consider a Subaru in the near future.

Excellent customer service! They (Ryan Buisman) listen, respond, provide clear and transparent options, and treat the customer with respect. Van Bortel Subaru was my first stop for a new car and I am fairly confident that it will be my only stop. Sleeping on it right now. Stay tuned!