Friendly and knowledgeable staff. Wasnt pushing a purchase, but aiming to get you on the bike that would work for you. Has a small, but nicely laid out showroom.

Do not order from them online. Ordered a new helmet, no statement of being out of stock. A week later hadnt shipped. Was told it would Ship out shortly from the parts manager. One additional week after was told it wouldnt ship for another 2.5 weeks.Dealership was NOT proactive about informing, I had to reach out to them every time. Eventually cancelled my order rather than deal with them.

They were able to get an oil change for us first thing when they opened to keep us going on the road on our long trip. Highly recommend.

Avoid at all costs. Ordered a simple internal sun visor replacement for my E1 helmet. Other than accepting the order and my payment via PayPal I got ZERO communication for a week and a half. I sent several emails to multiple address and called twice. Finally got someone on the phone who told me the part was coming from Schuberth and it usually takes a couple weeks. I canceled and ordered from Revzilla who actually keep parts in stock.FYI... Revzilla.com will price match anything that this BMW dealership has in there online store.

Ordered online. They were responsive to my questions and the service was excellent. Ill be back when in need of parts. Highly recommended!

They sold me a part that they don’t have in stock without letting me know and when you try to comunícate they answer back after more then 24 hours 👎🏻👎🏻👎🏻

This is a bicycle shop inside a BMW motorcycle store! I came in for a inner tube replacement today and I got helped free of charge. They have been a motorcycle shop for 8 years and recently, 2 years ago they started doing bicycles too. This is a great shop for all your 2 wheel needs with a mom and pop shop vibe and BMW service.

If you’re on a long distance motorcycle trip, don’t count on Sierra BMW Motorcycles to change your oil. While traveling through Reno on a 7,000 mile motorcycle trip, I contacted the service department to see if they could change my oil. I’ve always been told that most service departments gladly work in long distance traveling motorcyclists. I was very disappointed that this dealership would not consider it and offered no alternatives other than ride on.

The quality standard as a vendor of all things BMW Motorrad! Fast shipping usually in stock. My go to place for Beemer!

This online shop was a disaster for me!Order 01.07.21 immediately confirmed and paid via PayPal.07/03/21 Inquiry when will be sent Answer from Tim: There are parts out of stock ?? and would be ready for dispatch in 3-7 days!Until today 29.07.21 no further information received and no emails will be answered!Shameful for me because we sell beta even in Germany and our customers are used to a different service.

Ordered a battery online on Tuesday. Arrived at my house fully charged on Friday. Great price. Recommended.

Ordered online, paid for expedited shipping, expected it to show a few days later. Got email saying stuff was backordered 3 days later. Dont have my stuff for this weekend. Disappointing to say the least. Lets see how the refund works out.

I ordered an Arai Signet-X in XXL, because I have a very particularly shaped head. After a week and some time it had not arrived so I called Sierra to inquire about the helmet. We found out it was back-ordered until June, and this was February.I could have had a refund but Sierra had the good price and I had another helmet...I do not know how they did it, but about a week later my helmet showed up. Perfect shape, I was able to remove enough of the tear-away padding to make it fit and thanks to a warm spell here in MI I have been able to put 100 miles on the helmet and I think it is going to work out. I would do business with Sierra again. I would have had the helmet a lot sooner but it got stuck in Memphis during the blizzard for a week. That was nobodys fault, as I have heard it said: it is always better to be on the ground wishing you were in the air rather than in the air, wishing you were on the ground.

Just bought a BMW Heatup Vest from Sierra BMW. Tim in Parts was very considerate and helpful. He kept me informed of the status of my order and fully answered my questions. Great customer service.

Ordered 3 things online 2 weeks ago, 2 showed up promptly but the 3rd and most expensive item did not. their website didnt say it wasnt in stock, never got an email saying anything about any shipping delays, have tried to contact their parts department last 4 business days everyday by phone and email and got no response ever. still dont know whats going on, “we specialize in customer service” 1 star

We have an annual ride in June that historically involves torrential downpours. I needed a waterproof riding shoe and liked the BMW boot/shoe a great deal. I placed my order a little late considering the pandemic and was apprehensive about them arriving on time and in the correct size. I spoke to Tim who was not only knowledgeable about the product, he also moved heaven and earth to provide a quick turn around and I received my shoes on time and in the appropriate size.I truly appreciate Tim’s professionalism and the customer service provided. I will shop with Sierra BMW again.Much Love and RespectChris “Butcher “ Lee

Great locally owned business, russ and lane are great to work with! Keep it local Nevada!

Longtime customer for both work and pleasure. You could not ask for a better service department, every bike every time, top notch crew. Lane and Russ in sales helped us with a new F750GS and a slew of parts. The purchase was seamless from beginning to end. Thank you!

Very fast, very professional

Tim was a great person to deal with

Recently ordered parts for my 2017 beta rr with Travis over at Sierra and the service was great, he was very helpful. I will surly have future business with this company. Thanks guys

Just bought a R9T Scrambler here. The staff is amazing, knowledgeable and friendly. Zero sales pressure but a great sales team. They were able to answer all my questions, give me quality advice and got me set up and on the road quickly. Also bought some great motorcycle gear later and had just as good an experience as when I bought my bike. Customer for life.Thanks!

I had shopped for seven parts at several BMW dealers across the USA from Florida, Maryland, North Carolina, California, ETC and was met with excuses like the parts arent available, they are on backorder, inflated prices because of the availability ETC. Luckily I found Tim Conway at Sierra BMW Motorcycle. I sent Tim a list of the needed parts in a timely manner he responded with reasonable prices and stated it would take a week to receive the parts from BMW and two to three days to ship to me. Within three business days the parts were shipped to me and within two business days they were in my hands. Great example of a business practice of Under Promise and Over Deliver. I will definitely spread the word to my BMW riders.

I had a flat and they were able to get me back on the road in no time. Great service, honest pricing, and the coffee isnt all that bad either.

Love these guys! I bought a Beta 300rr from them back in 2018 and have had nothing but great experiences shopping with them ever since. The parts guys are very knowledgeable about the bikes they carry, and can answer most questions right off the top of their heads. Need parts for your Beta? They have an amazing inventory, you could just about rebuild an entire bike with whats sitting on the shelf! Great service, convenient location close to my work, couldnt be happier. Thanks guys!

Terribly irresponsible when it comes to doing what is necessary in order for online patreons to get their products in a quick fashion. The customer service from Tim is particularly egregious and lazy.

Worst business ever.on their website they said they have a rack. I placed the order and then after month of back and forth, they refunded the money like they were doing a favor.

I ordered a Schuberth remote from them that they said they had in stock. Two weeks later I called them because I didnt receive it and they told me it was back ordered. I wont waste my time with them again.

Love the team, great service thank you Lane and Jeff for setting me up with my Levo Comp EMTB!!

Update to earlier review: I have heard back from Sierra, who is having difficulty getting orders or communication from Hornig. So far, I still do not have my order placed June 6, but I have at least heard back from them about this. Holding out faith that I get my (admittedly small, 2 items) order shows up soon.

Don’t bother ordering from their online store !! You’ll never hear a word !! Customer service is a joke !

Tom is quite helpful, I like shops staffs that are straightforward and no BS, Id definitely recommend Sierra BMW to my riding group.

The worst experience ever with on line order.order did not go through but they charge your visa card.called in but about the issue but got transfer from one person to the other and nothing got resolved

Ive been ordering accessories from Sierra for a few years now. I dont live in Nevada but Sierra has spent a tremendous amount of time building an online shop that, for me, shows their commitment to people like me. I have a 1500 mile trip in a few days that was on, then off/on/off, finally on and ordered a few items that were much needed and last minute. After uncertain status on whether everything would show up in time, I called and emailed to cancel the items and just roll without. A day later, an email arrived that my accessories would make it on the day I needed, and it did. Thanks Tim, you rock and its times like this that customer service and loyalty of customer go hand in hand!

Had a really good experience dealing with SierraBMW when looking for a new bike. Really knowledgeable and friendly staff and techs and absolutely zero dealership tactics from them.

Ordered a new Beta 300RR radiator and ended up receiving a dented, potentially used, radiator. Despite this issue, their customer service was great and got me a new replacement in a timely manner.

I chose Sierra BMW for all my accessories and parts needs years ago because they offer the best prices in the US, charge a super low rate for shipping, and send me my items very quickly. I live in AL so I know that I have many choices but I found that Sierra is the best bar none. Tom, Lane, and all the staff are always ready to help me regardless of when I call. If I ever get out west, I will be sure to stop by and meet these great folks.

Very quick service and quality of work is very good. They are very up-front and not rude. There does appear to little emphasis on friendly. I must say again, that the service department is not rude but not friendly. Nice people.

Tim was a big help and welcoming. Although I wasnt there to make a big purchase, I was made to feel at home. I will go back for large purchases in the future.

I have been a very satisfied customer since 2007, and am now on my second R1200RT. Love it! Many thanks to Lane (sales), and Scott in the service dept. for their EXCELLENT SERVICE and great customer service skills over the years. Sierra BMW will keep you coming back to the BMW brand!

Consistently excellent! Ive ordered a couple times from them and found the service excellent on both occasions. Very helpful and considerate on the phone; a big plus for someone trying to get a time-sensitive online order through.

Slow parts service. Didnt have the oil needed for a 2005 R1200RT in stock. A little surprising.

Ok. So Ive been a customer for the last year and a half. Theyve always been pretty ok but now, I think they are amazing! Best customer service experience at a dealership of any kind in the whole state! I will be a customer for life thanks to Lane and his willingness to go the extra mile.

Best place in the Truckee Meadows for authorized service or any services for motorcycles!

A good selection of new and used bikes and riding apparel. A little difficult to find however it was worth the visit.

The only factory BMW sales and service center in Northern Nevada. Beautiful showroom with plenty of motorcycles to demo ride. The best and most qualified service and mechanics in the business. Great parts department, and apparel available.

I have been a customer for many years. I have always found their customer service to be unparalleled. Recently I purchased a motorcycle from Lane. I must say it was the best experience I have EVER had purchasing a vehicle. Go there, you wont be disappointed.

Scott and the maintenance team did a fantastic job taking care of me and the bike. My GSA was towed to Sierra BMW, they fit me in, and fixed it the next day to get me back on the road home. Great service, great guys.

Excellent service. The employees are thoughtful and knowledgeable. This is the best place to buy a bike and gear!

They have most of what you need. I have an older BMW 02 r1150. They have had the parts I have needed 6 out of 7 times. Prices are a touch high but that is also the price you pay for convenience.

Great people. They know their motorcycles. Scott, is the bomb. He is the best service manager Ive ever delt with. Quality people selling and servicing quality motorcycles.

I dont own a BMW or a Beta. However this dealer has a lot of parts and accessories that work on almost any bike. There is riding gear to try on. They also ride and are excited about riding. They use their experience as a guide.

Great service. Helped me out right away with a flat tire/towed in. Helped me with my BMW MOA Roadside tire claim. Good folks!

First, the purchase-I purchased a used machine in early 2017 from Sierra BMW. My wife and I were treated like royalty from the very beginning. When Lane said he had my back, he really meant it. Darin was a huge help to the both of us when we were looking at gear.Support-Recently before a big ride I had discovered that I had a possible bad coil. Of course it was Friday evening, around 5:30pm. I called Darin to make sure that they had the part in stock and asked him if he could hang out for a few minutes after they closed because I was coming in from Carson City. When I finally arrived, Darin was still there as was Scott to make sure I was getting the right part. What a terrific group of folks at Sierra BMW!

Every single person that works there is an upstanding, intelligent, and all around pleasant person. Couldnt recommend more.

Best service manager (Scott McKay) and service team in the Eastern Sierra Nevada, most of California and all of Nevada, (make that the West). Their parts manager and department is incredibly knowledgeable.They are used to dealing with dualsport riders and are all dualsport/dirt riders, who know and understand the needs of rural riders. They mail or courier parts to me. They are used to doing it. For service, I ride 500 miles round-trip (drive in winter) to take my F650GS and F800GS in for service. I leave home at 5:30am, ride US 395 north to Reno, to get there when service opens at 9am, then ride home, same-day. I appreciate their quality service and professional attitude. Thanks Sierra BMW.

Fabulous service.

They charge your ccard even if material is not in stock thats great!! their computer system lets you buys stuff that is no more in stock then it take over a week to get your money back NO thanks you never again Hey look at Amazon system that would not happen

Great Service & selection of high quality riding gear.

Great place to look at bikes beautiful bikes good people working.

Lane Swall was very helpful, knowledgeable and made you feel comfortable when asking questions.

Five starts for customer support.

Part ordered was delivered immediately, was exactly as described. Great place for on-line purchase of BMW motorcycle parts and related gear!

Lane gave us the whole tour and answered every question. Tom showed us apparel and gave us lots of attention. There was no pressure to buy anything.

Best motorcycle dealer in town. Staff are the best.

I was on the road and they got me right in and back on the road. Scott is a great service manager and good mechanics.

In the market for a new Beta and stopped by. Theyre very knowledgeable and friendly.

Good selection, sales staff was not pushy, very friendly.

Awesome shop and the employees are all top notch.

Sent in my order June 20 of this year, no response to my emails or call backs on the whereabouts of my order

Very friendly .helpful too

Great place, great staff

Nice staff, great products!

One of the best BMW dealers in the country!!!

Best little motorcycle shop in the West!

Good work but expensive.

Very professional and helpful!

Can’t get a bike from a better place! Come here!

Thanks for the new seat

Nice place

Unprofessional

Ok 100%

Dont buy from this place. Especially dont deal with their parts department.Ive emailed the manager, Tom Lynn, on multiple occasions and my order has been pushed back in 3-4 week intervals since I originally placed it in August. I get no updates unless I send an email or call in, and every time I ask for an update, they just tell me the part is delayed again. This was a $250 face shield.I asked for updates, and Tom said he cant give me updates because they have a list of 200+ people waiting for updates and it would be impossible to give everyone updates. He was rude and took zero responsibility.Originally with the order, I paid for expedited shipping, as the part was listed online as currently available. When I found out (on my own, no courtesy call from the department) that it was backordered and I wouldnt see it for months, they treated me like I was ridiculous for asking for a refund. I didnt get a refund on the shipping until I posted a negative review.I truly wouldnt have minded waiting, had Tom Lynn given me some kind of courtesy update. But in September I was told 2-3 weeks by Tom, so when I finally called in today and was told another 2-3 weeks from today (Nov 12), he wrote me off and told me I shouldnt be upset because he replied to my email.I work in a dealership and would never treat my customers this way. We have vehicles and parts on backorder and we keep in consistent contact with our clients. We do not wait for them to call in just to be informed that their already months-late part is delayed, again. If something gets delayed, you call in advance. EVEN if you have 200+ people waiting.

Ive been trying to contact you regarding my Order that I placed online on Saturday the 6th of November. I havent received any communication back despite sending multiple emails. I would appreciate a response, or a refund please.Ill change the rating if I get a resolution.Thank you.

I made a request and I received an email that they had sent it, I waited 15 days and it did not arrive, I wrote to them and they informed me that they did not have it and that they had requested it from the factory, after 8 days I wrote again and the same answer adding that one of the requested products had been discontinued to choose something else with the same price, supposedly they already sent it after 30 days of purchase and even today it has not arrived. Terrible customer service.