Natural cosmetics and skin care!! So many brands!! Plus I don’t have to drive over an hour to sephora or Ulta beauty to get them!! That is saving gas which means more money to spend in store!! Store is really clean also I love that. Too many times the big chains stores have displayed filthy testers. It is spacious enough I can carry a car seat and baby without knocking things over, unlike other chain stores that cram everything in a tiny space.Products are amazing, staff is very helpful and knowledgeable and the prices are well rounded for every budget. I am going to enjoy watching this store grow and the many products they will present.