Im not an expert on hearing aids, but Costco was recommended to me by friends, and based on my own experience, they were right. As long as you have a Costco membership, its easy to make an appointment, get a hearing test, and get fitted for hearing aids. They carry a variety of styles; I chose the Costco Kirkland brand, which is very reasonably priced, and Im very happy with it. Ive gone back once for help with servicing, and theyre very helpful. Based on my experience, I also recommend it.