Amazing staff. Best service in all of Salem. Such a wonderful selection for both beginners and more advanced practitioners. I was absolutely in love with the crystal selection!!

Simply the best Witch emporium in Salem. Genuine supplies for seasoned practioners and beginners, gorgeous jewelry, wonderful figurines and lots of interesting events. Pick up Gypsys music and play it often! Her sound is rich, harmonic and so unique..

Real Deal. In all the kitschy witchy places in Salem MA this is the shop that has been there decades before them all. Just approaching it youll feel the strong aura of something... Ancient. Something mysterious, pulling you in. Let it and dont be intimidated, the people here are some of the most engaging folk in town. They know their stock as well as their faith and are happy to answer questions and discuss objects with you. The owner is a love. This place is legit. A Salem MA must-see!

No thank you.

I think the name has been changed to “Nu Aeon.” AWESOME little shop, real shop. So unique and helpful, Ana is incredibly helpful and is a wealth of knowledge. One of my favorite places in town. Authentic and genuine.

The woman who helped me today was absolutely wonderful and extremely friendly! It made my day! The incense is wonderful and the selection of tools they have is incredible!

I give this a 3 all the way across because this is one of the best Real Witchcraft shops in Salem. The merchandise is truly unique, the service is wonderful, all the staff is very knowledgeable and willing to help and assist anyone from the generally curious to the most advanced practitioner. The store is a labor of love, magick and devotion on the part of the owners.

Nu Aeon is the store; White Light Pentacles is the mail order business.From my novice point of view, this beautiful store is full of quality gems, statues, and other items of pagan magic and the occult. Owner Gypsy has been practicing mysticism here for almost 30 years and is well known and respected. Her staff are also knowledgeable and very helpful. Kathleen Exar offers readings and other services through Nu Aeon.

Very awesome store everyone that visits Salem shout go to this store

Loved it! The staff are exceptionally knowledgeable and helpful.

Sculpture, herbal potions, occult library, tatot...etc

Authentic, effective and spiritual magic with competence, care and integrity. Gipsy Ravish, the owner is a living legend a Witch, High Priestess and Musician.

I am marking this 3 all the way not because I know this place but I also know the owners. This is, as it say at the door, REAL witchcraft. If you are looking for the real deal, this is it.

Here at 510 and the place is closed. Really bummed.

If you want real witchcraft, you get it from. White Light Pentacles