There is a lack of communication that is easily disguised as them trying to exploit you. They dont tell you the cost of repairs but they will repair it and demand compensation after.I would go to a local mom and pop shop for repairs than here. You can get your warranty stuff taken care of for your KIA, just dont expect anything else to be fair.Johnsons 2 is a preferred alternative than this place, especially for brakes and Butiners Tires is down the road and they are better priced than here.Enjoy the free advice.

Matthew was great and helpful. Would return to see him.

My son just bought his first car from Parsons Kia and what a great experience. We had the pleasure to have worked with Matt and Susan and they were awesome. They both were super helpful, knowledgeable and v×ry friendly. Buy your Kia from them theyou wont regret it

Moving to a new state can be hard especially when you need to find a good dealer to service your SUV and Im happy to have found one I can trust. Thanks PARSONS KIA for being a good place for my Sorento....!

This ones for the service department:Oil pressure light came on half-way through my memorial day road-trip and I had to leave the car with Parsons. The next business day they prioritized my issue and was able to get me back on the road that day. Thankfully, it was only a broken oil pressure sensor.

My husband and I recently bought a car here from Samantha and it was, truly, the smoothest car-buying experience I’ve ever had. Sam was extremely knowledgable about the brand and its history, and she was able to answer all of our questions on the spot.Most importantly for me, Sam never made us feel pressured and made sure we knew we weren’t wasting her time whether we chose to buy or not. Thanks to her, I now have a car that I love even more every time I get behind the wheel!

People inside so good person and will help for you like can

Bought my first ever brand new car there earlier this year. Wow! Their customer service is phenomenal and their service department is superb. If youre looking for an amazing buying and maintenance experience this is the place for you. I would recommend Salesman Mike Compton and Matt White.

Their sales is good when you need service you can never get in never buy another vechicle from there

We bought a car from Matt Herman and I have to say it was the easiest and fastest car buying experience ever. He wasnt pushy and didnt make us feel bad when we left to check out one more dealership. He mentioned being there for us when we got the car and even after. Sure enough we saw a minor scratch on our new car the morning after we got it and he helped us get it taken care of immediately with no questions asked. Every time we have went in he always chats with us for a few minutes and honestly feels like a friend we have always had! I would highly recommend buying a car from Matt Herman at Kia!

Great experience! Explained issue in detail. Person cleaning because of COVID did outstanding job of wiping all services. Great job PARSONS KIA in Winchester!

Great service. Friendly

Great staff thru out, bought my wife 2019 Optima here. The sales personnel are extremely knowledgeable on the inventory they have. Just took vehicle for the first service at parsons Kia and the service staff was very friendly, making you feel welcome. They where fast and speedy with turn around of vehicle, and able to give us a loaner so my wife could get to work. If your in the market for a new car and wanting a kia, I definitely recommend parsons Kia of Winchester. 5 star service thru purchasing and service.

Service staff is super friendly and helpful!

I have dealt with other dealers in my 52 yrs and I even worked for a dealer while in school and learned a bit about the business. And 1 thing Im not a fan of is dealers and getting either a certified used or new vehicle but understand its part of life. I must say I give my salesman a 15 out of 10. Mile Compton was very professional and easy to deal with. He wasnt pushing for a sale and he has been a mechanic for kia prior to sales. He know the cars inside and out. I did shop at other dealers and Parsons worked the best for me and made the best of the sales experience and getting a very nice certified sorento. Sales management along with office staff and service department are very friendly and very easy to deal with. I do enjoy dealing with small town dealers vers the large high pushing dealers. Now maybe you wont get the same feeling as me but Im very satisfied and all the extra time Mike took with the sale and im extremely satisfied and im very thankful.

Worst service from there service department. Absolute trash

We were stuck in an emergency situation, with a tight time frame on a holiday weekend 6 hours away fromOur home in NY during the covid19 pandemic. Parsons was able to take my car and diagnose it and fix it within 1 hour. They were friendly and amazing as well as patient and really went above and beyond. Highly recommend! Thank you guys so much.

Always helpful, thorough and nice every time!

I like how they care for me and my car.

Mike was amazing with helping me find my new mommy ride! He went above and beyond! I love my Sorento!

I would like to thank Sam for getting me in for a oil change. I really appreciated it. Very good customer service.

Good variety of vehicles, awesome staff.

Everything was very very good. I Love it bast thing that happened to me. I will come again ok.

Weve purchased our last four vehicles from Parsons Kia and have always received great service and reliable vehicles. You cant beat the current 200,000 mile warranty.

Went in for an oil change and ended up leaving with a brand new Forte! If youre looking for a new car then talk to either Mike Compton or Matt White, theyll hook you up with a great deal!

I personally had a wonderful experience at this dealership. Staff was super helpful, knowledgeable, and most importantly kind. There is a lady there named Sam who I highly recommend to help you look for a car. I would definitely be back for any other further car purchases in the future.

The service department is top-notch. Everyone is incredibly friendly and helpful, I never feel taken advantage of. I purchased my care at the Kia in Chantilly and will never go there again. Ourisman provides the worst customer service. Winchester has my business from now on.

Very good

I’m updating this review as of December 2020. My review stays the same regarding excellent vehicles and service. However - NO ONE WEARS MASKS! We are in the worst part of the COVID-19 pandemic. I’m waiting for my vehicle to be serviced and a girl working the service desk is not wearing a mask, the main receptionist is not wearing a mask, sales people sitting at desks in the open showroom are not wearing masks. There is an order from the Governor at this time mandating masks be worn. I am very disappointed to see that this dealership is not strictly enforcing the rules to protect the public.Parsons Kia sells the best vehicles - Ive had several Kias and have never had a bad experience with one. The sales staff dont pressure you when you buy a vehicle and the Service Department is great. Always friendly, respectful and they fix things right the first time. Ive been a customer for over a decade and will continue to be a customer.

When you drive out with a brand new car and think wow, thats it? I can just leave with it??, I consider that a HUGE win! I had the most stress-free experience EVER. All the staff blew my expectations away and I am confident that no other dealership would have given me this good of a deal on my 2019 Kia Optima EX. Thank you!

I took my 2020 Telluride SX in for an oil change. They gave me a loaner to run errands that was dirty, I asked for another one and it was slightly less dirty. Premium vehicles deserve premium dealership experiences.

Car buying is never a fun experience mkst time. Waiting time is always terrible. Come in with all you paperwork ready and makes it faster.

First time there and it was for 2 recalls. They fixed them in the exact time expected, did a routine inspection for free and gave me a coupon for a free car wash. I will definitely be going back for car service

They were very efficient. Made buying quick and easy. I knew what I wanted and they had it. Out the door in about an hour and at a fair price.

Took my car in for a scheduled checkup. Waiting area was clean. They had snacks and drinks and the staff was friendly. Service was quick.

Samantha was great, very professional and friendly and could answer any question. She sat with us and explained all of the features of our new car very thoroughly and showed us the user friendly potential. Hands down the easiest car buying process Ive ever had.

We Have purchased a few vehicles from Parsons Kia.. Such a Great place. Extremely Friendly, and Knowledgeable Staff. The General Manager Suzanne Totally Rocks!! We will definitely be back, and would Recommend this place to anyone!!

I had a great experience at Parsons. Matt was my sales person he was very courteous and professional as well as Susan the general manager. I was treated like family there was no pressure in buying everything was up front. Thank you Parsons

Full service Winchester area Kia dealer. Friendly and courteous staff.

They always have the snacks, port for computer to do work and area for kids and when I have my car serviced. I ask a question and they have the answer right then and there. Always in and out. Love it there so sweet.

Although we did not purchase our 2016 KIA Sorento there due to absolutely no interest in negotiating, weve had all our service work performed there except the very first one which was done at the dealership we bought it from. The service department has been great to work with so far. We havent had any major issues, but we will continue to get it serviced there.4 stars due to the first attempt to purchase a car there.

I am from Jersey and had blown an oil sensor about a month ago and had them fix it$16.00 Piece and it cost$350.00 in labor. Cheaper than what it would have been in Jersey and their service department was great. Friendly and fast.So last week I was in the area and had them check my front left tire as it had been making a noise. Turns out my alignment was way off. They took me right in and was done in about 1 1/2 hrs.You get a coupon for a free car wash that is good until December 2019. I will save it for when I am passing by in the future. If this was helpful Please hit the like button below. Thanx

I dropped my car off last Tuesday to have an exhaust leak fixed. I was told it would take a day or two to repair and was given a rental vehicle. It has now been a week since I dropped my car off and it has yet to be fixed. My fiancé called last Thursday for an update and was told that I would be contacted and given one... Yet again, my fiancé reached out this morning (a week after dropping my car off) to get a status update and NO ONE HAS ATTEMPTED TO CALL ME. So this afternoon I reached out myself to get some sort of answer on the status. I understand that stuff happens and things come up but it is a company’s responsibility to keep their customers updated/informed throughout the process. To top this all off, they gave me a rental with “Parson’s Kia” written all over it. Why should I be doing free advertising for a company that has been stringing me along and leaving me in the dark? Communication is literally obsolete here. This is the second time I’ve had work done here to my vehicle within the last 2 years and I can say it will definitely be the last time I take my car there.

We recently visited to look at the Sedona. We worked with Sam who was honest, knowledgeable, and polite. She listened more than talked and assessed our needs to make a recommendation on the best model for us. It was a refreshing experience to work with someone who understands that the short term approach to sales may be the classic pushy ABC, but the long term approach and path to repeat customers is building relationships.

I give it a three because the sales are good their willing to work with you BUT the service after purchasing a vehicle SUCKS!! The shop is awful and the GM NEEDS to do something about it. None of them really know what they are doing and having a good shop means a lot to a buyer!!!Also the sales man brad is awesome and is point blank sexy! Id take him over the car any day ;-)

Recently purchased a 2018 Optima for this dealership. We worked with Stevie as our sales person. We were not convinced that a Kia was the car for us but after some time at the dealership and a few hours to think it over we went back and closed the deal. One of the influencing factors was how easy and low pressure the dealership was to work with. Highly recommend.

I just purchased a used dodge pickup from Parsons... And I must say this was the best car buying experience I have ever had. Im sure the Kias are nice, but it is all about the service. Theres a lot of people out there that will sell you a car. I have not experienced one as friendly and professional as this place. Susan is the best. She runs a great business there. Thank you!

I bought my Kia Optima here. It was an extremely easy and low pressure experience. Susan is awesome! The service dept. is always on time and reasonable service charges. Friendly and a pleasure to do business there.

Very friendly sales staff

Gil Bayles was our sales person. This was one of the best sales experience Ive ever had. The pressure of buying a new car can sometimes be overwhelming. Gil did a fantastic job of not only providing us with answers to all of our questions, but also did not pressure us into something we were not ready for, or more than we could afford. He was very knowledgeable about the products and services provided by KIA which left us with very few questions to ask. He listened to what we wanted and didnt want, and then with absolute professionalism coupled with impeccable manners provided us with confidence that we not only found the best sales person for us and the best product for us. The others that helped us at the dealership were wonderful. We will happily recommend they shop at Parsons Kia and specifically ask for Gil. You are fortunate to have a sales person that is so attentive to his customers needs and provides such a pleasant shopping experience.**************************************UPDATE*************************************************We bought a 2012 Kia Soul+. Our sales person, Gil was absolutely fantastic. Hes one of the nicest, most polite sales people Ive ever had the pleasure of working with. Since purchasing, we have returned to Parsons Kia exclusively for scheduled maintenance work. The service people have been wonderful. I would fully recommend not only the product, but I would strongly urge others to shop here because of the unbelievably awesome service by all members of the Parsons Kia team.Thanks for all you do.Dan and Cathy Porter

Matt was an amazing person to work with throughout the entire process! As someone who knows little to nothing about cars, he guided me through my search with professionalism and care. I felt like he was truly looking out for my best interests and he single-handedly changed my perception of a trusting a car salesman for the better. I would highly recommend anyone to back and work with him - especially if you are a first time car buyer!

My husband and I recently purchased our Kia Sorento and we had the most amazing experience... never thought wed have an amazing experience at a car dealership. But our Sales rep, Matt was extremely helpful and worked hard to get us an amazing deal!!Chris walked us through our financing and paperwork and made it seem like less of a chore. The entire team at Parsons Kia was top notch! We highly recommend them!!

Best Kia service ever! They fix things every time, and the prices are fair. Very nice people, too. Great waiting area, free wifi.

Salesman Steve is awesome. . In the market for a car? See Steve at Parsons kia.. Old school straight shooter, would definitely do business with them again.

About 2 years ago I purchased a 2006 Saturn Ion from Parsons with assistance from the wonderful Susan Hobbs. 2 years later, (a week ago) I totaled that Saturn. I then returned to Parsons to get a new car because I knew they would be able to help me. Susan once again did an amazing job, and got me the perfect car, and even did some magic and got the car I wanted in my price range. 5 Stars to all at Parsons Kia!

I bought a car at Parsons KIA in Winchester Va had a good experience until today. My daughter and I went in with a car budget for her. I stated upfront the price point. Sales guy asked what monthly payment... I stated a price again. She needed to finance; I knew at 21 she would need a cosigner... But let her do the paperwork herself. Soooo sales come back and say she needs a cosigner - I would have cosigned.... BUT when I asked what cars were in her price range he ignored the price I gave him and went back to payments - when I stated I wanted to focus on price he said - BRING HIM A QUALIFIED BUYER and he would talk to them... In other words my daughter wasnt GOOD ENOUGH for this dealer... I WILL NEVER GO BACK HERE. BUYER beware! I spoke to the manager and this SALES person literally laughed at me when I stated I could cosign as I have great credit - as if I was a street urchin! I own a successful company - have great credit, and work damn hard for all I have. This place does not deserve my money.... Or yours. DO NOT go to PARSONS KIA.

Went their with an illuminated engine light as I was passing through. They diagnosed a major problem, got me a rental car and are currently fixing my car. Awesome.

Literally terrible. The sales department might be good, but the auto service department tried screwing me over big time.I went in to get an inspection done and they tried telling me my repairs would cost me 2500 dollars. Afterwards, I got a 2nd opinion from a mom/pop shop and they told me they didnt agree with most of the repairs included in their quote and that I only needed one thing replaced that would cost me roughly 150 dollars.Does the individual that looked at my car even have a conscience?No.

Susan Hobbs is wonderful - she listened to my needs and put together a plan to purchase two identical 2013 Kia Fortes that fit exactly within my budget. The process was no-nonsense and the deal was quickly put together including financing and a trade. This is my second time buying a vehicle from Parsons and once again, my experience with everyone there was above and beyond my expectations.

Top notch service for our second purchase. Brad was professional, knowledgeable and responsive, as were all the staff at the dealership. Good inventory. Will definitely return the next time.

Great dealership and stellar customer service. Service department is great too. The waiting area makes the wait seem much shorter.

Great experience, this is the second car I buy from Kia Parsons in Winchester. Cesar Jenkins did a great job and work towards and needs and tastes. I would recommend this place to any one.

Very good customer service; the shop area were very attentive to our care!

We receive wonderful service and support every time we go into Parsons KIA. This is our 8th KIA in the family. Thank you for being a great dealership Parsons! Instead of 5 stars it should get 6.... excellent dealership that is very family friendly.

After some very negative experiences trying to lease with other car dealers, I made a call to Parsons Kia. I spoke with Ray, and over the phone I laid out my credit situation and the financial parameters with which I was comfortable. He assured me that we could work out a lease on a Sorrento, and I made an appointment to come in. When I arrived at the dealership, I was happily relieved to find NO last minute finagling, changes, or unpleasant surprises. Parsons went above and beyond to ensure that our lease agreement was completed as smoothly as possible. Without exception the staff members were genial and helpful, and Im very happy with our beautiful new car.

I recently bought a new KIA from Parsons. Its my second one from that dealership. Everyone was, and always has been, very pleasant. I travel a good distance to buy cars and get service there, but its worth it. I feel I got a good deal, and love my new 2017 KIA Sorento.

Our sales person, Sam, was very pleasant to work with. The organization as a whole worked with us to get the sale on the very first night of looking.

I wanted to give a big thanks to Kia Parsons of Winchester, VA. I left Winchester Subaru with a horrible taste in my mouth because of disgusting customer service that made me feel as if I were undeserving of them because of my older vehicle. Subaru of Winchester proved to be money hungry with a sense of entitlement. After my experience at Subaru, I went to Kia Parsons to look at a Subaru Crosstrek - which I must say- was blown away. I was instantly greeted by Ray Steele who made me feel that I was a deserving customer. He not only met my needs financially, but he ensured that he was doing everything in his power to make me happy. I would also like to thank E’Lese in finance for helping me with my loan by fighting to ensure that I could get the best deal possible. I want to thank everyone else at Kia Parsons that day. You truly made my experience memorable. I honestly will never go anywhere else for a vehicle! Who else can say that they went to Kia to get a Subaru? Subaru is going to have to learn the lessons of the trade. I wouldn’t have it any other way. Thank you for your level of customer service, professionalism, and caring attitude to give me the car, deal of my dreams.

Not a huge fan of giving your car keys to the sales rep and then finding out that they moved it to the other side of the lot and checked it while you were test driving one of theirs. First time thats ever happened, and that was the only place out of 5 lots we visited who thought it was normal practice. Sorry, that creates a sense of distrust immediately. Also, lose the commission breath. I understand that you sell cars to make a living, but not everyone has to hear every false deal that day. Its ok to be told no.

Took my Optima in for a recall check. The staff was very helpful. I was a walk in so didnt know if they could get me in. Within 2 mins of being their they got my car in and checked everything passed and I got an oil change.

Same thing every time I take my car for routine maintenance, they always impress me. I had a first thing drop-off appointment for an oil change and tire rotation, BAM! done in an hour, they called me at like 9:01am to tell me they were done. I wasnt suppose to pick the car up until noon. Love this place.

I now have 2 of their vehicles. Easiest car buying experience I have every had!

In having an issue with my 2013 Soul. Stopped in for some advice and possible service. Unable to get service today but the folks at the service and parts counters were very helpful.Will very likely be back.

Take heed! Do not buy anything from here! Parsons Kia is the most DISHONEST dealership Ive ever experienced! From MATTHEW HERMAN in sales, DAVID JONES sales manager, to GIL BAYLES used car sales manager. I test drove a used van which had an air bag light on which I knew was due to a dead battery. I was told they would fix and give me a call next day in which they did but said it was NOT FOR SALE anymore because of the issue and I told them it was most likely the battery but they said there were more issues.. I came in, in person for 4 nights straight trying to buy this van and got the run around that they were sending to auction because to expensive for them to fix but I could talk to this person or that person who wasnt in at the moment.. Finally, today I take off work early to speak with used car manager just to get there and for him to tell me they SOLD IT to someone else!! Come to find out they decided to hold it for a co-workers friend or family member that got scared because it finally had a buyer (Me)! Ive been in the car business for almost 10 years and have never seen anything this dishonest! and ILLEGAL!! I WARN YOU! Do not support this dishonest business! I can only imagine how their service department operates..

I came in to Parsons, not sure which direction I wanted to go in, car or SUV. Jim helped me and he let me test drive the Optima and the Sportage, which were the 2 vehicles I was interested in. He was very attentive and willing to help me out as much as possible. I went ahead and bought a 2013 Kia Optima. Love the car! I recommend Parsons and go see Jim if you stop by!

Susan Hobbs is the Best Car Saleswoman Ever!! She is friendly, Compassionate, Kind, Goes above and beyond!!!! I will never go anywhere else. I know when I buy from her she takes it personally, stands behind her products.Cindy Cross

If I could rate a negative I would!!! My family has purchased 5 vehicles from this dealership in the past 6 year. Took my car in for repair only to get it back damaged. They have refused to admit fault, but have offer to pay half of a $700 repair. If your 100% confident that your not at fault why would you be so quick to pay half? Completely dissatisfied with there custom service!!! Now I have to pay to fix the damage they created. Thank you parsons kia!!!

I took my grandmother s car 2017 kia sportage when i picked it up it was 1900 they didnt call and tell us how can it cost that much the car has a 10 year warranty im shocked they wouldnot call ahead of time to let us know this was about six months ago this dealership is the biggest rip off

Flew all the-way down to VA to buy a one-of-a-kind KIA Forte for a customer back in Vermont.. the folks at Parsons KIA went out of their way to accommodate my needs..

Matthew Herman and Susan Hobbs were great working with me to purchase my new 2015 Kia Forte. Matthew was very knowledgeable about the cars and sold me exactly what I was looking for.

Our sales experience was better than expected. we have been loyal toyota owners for some 20 years, but sadly they have uglied up there designs and their comfort level has gone by the wayside as well. this is our first KIA experience so we shall see where it goes. we special ordered our suv to match our taste and it was delivered as such. loving our purchase so far and learning all the bells and whistles.

Great staff. Ben was awesome and so was Caesar!

Best Buying experience of any vehicle we have ever had!! We have bought 29 cars over the years thats a lot of sales people but none could compare to Stevie. Stevie Kremer was like a second Pap to my 17 year old daughter when she was trying to decide and helping her buy. They went out on a test drive together he sat and talked ---talked like a father not a salesperson to her. Stevie helped her decide between a car or a sport utility he gave ALL the pros/cons all the maintenence and gas mileage. Even went back to service with her to talk to them. STEVIE you went above and beyond . I knew he would take good care of her, her dad had to work and we kept calling for his advice, Stevie knew it was hard for us so he spent all the extra time with us. Even went back and got a better deal when the deal was already great because the kid needed more off. I just cant keep saying enough good things about him and everyone else there the sales manager the general manager the service people even the guy that did our paperwork was just incredible nice. Never was there ANY pressure to buy it made the experience so enjoyable. You have earned our business for in the future and I cant thank you enough for helping my daughter.

It is always a pleasant time when visiting. The staff is so friendly and kind.

We have been dealing with Parsons Kia for 14 years and I would highly recommend them to anyone who is in need of a new car. They are honest, and they make buying a new car a comfortable event

Got a great deal & everyone was very nice

I bought a Kia years and years ago, when I was there I treated horribly only because the person that was helping me was my friend and she was trying to make sure I left driving what I wanted and the other workers didn’t want that to happen

Matt in sales is great Chris in Service knows his stuff. Weve bought and traded several vehicles here.

Honest and the lady who checked me out was knowledgeable and friendly

Good product, good service. Bought my Sorento here 6 years ago and always bring it back for maintenance and repairs. They have excellent customer service, and they dont try to upsell me on unnecessary things.

Nice place to buy a car. Service is very helpful

Excellent service again. But that is nothing new. Its been that way for me for 15 years

They helped us find a vehicle more suited to our needs. We were able to drive in with our old car and leave with a new car in a few hours.

Love love love staff is friendly and I gotta great deal on my new Kia shortage will def be back when its time to buy another car. The service staff is also fast and friendly

Great sales person. I am not quite ready to purchase though.

Dont recommend to anyone, was told i was approved for car but the paper work would have cut into scheduled time off so dealer told me to come back because he had to go. Needless to say never went back, for such a large investment thought they would go out of the way to help.

I am in the market for a new vehicle and replace my old Sorento. I went into Parsons Kia to look at the current models just after noon today. The receptionist was not at the desk (not a big deal) but I was left looking through the showroom for 15 minutes by myself. I was opening doors and looking in the vehicles inside the showroom and reading the stickers. I had a couple of sales people look at me and then just walk outside to smoke and have a conversation. There was also a young lady who was working there that saw me but just continued to text on her phone. After being completely ignored (except for a couple of glances) I figured either they just dont care or Sales Customer Service is really bad. So, I left. The only reason this is not 1 star is because the repair area is actually pretty good (I have used it in the past). Time for me to drive to another dealership and look at vehicles.

What I loved out it..... Lets see..... Susan, E-lise, the VERY friendly people who work there, the service department is fast, too much to say!!!

I was in need of a vehicle and my research indicated a KIA was the most affordable while offering the safety features, AWD and interior space I required. After my online search, I was contacted by Samantha Berry at Parsons KIA. She was helpful without being pushy. She was very knowledgeable about her product, especially the technical aspects. The offer was fair so we purchased the KIA Sorento LX. I also asked customers in the waiting area how they liked the service department and they were happy. Go see Sam Berry at Parsons KIA.

The place was clean they have a water cooler offer bottle water fruit n beverage while you wait and television to occupy your time plus the sales person was very professional and courteous