Helpful and knowledgeable staff. Quick and painless pickup. Great measures in place for Covid-19 precautions. Products are always user friendly and long lasting in my experience. Expensive! But, an example that you get what you pay for. Great location. Town Center is always lovely to walk around.

Beautiful place. Vibrant. Inspiring. Crowded but organized. It makes you feel like you want to buy everything!

Great service. There was a queue at 10.40 am before the shop opens. If you’re shopping, you can take an appointment outside or walk in and wait for someone to help.

We brought in a broken computer Thursday evening. We paid a pretty large repair fee, but they shipped it across the country, replaced the screen, and then shipped it back to our home Saturday morning!!! The turn-around time was fabulous. The techs at the store were also very helpful as well.

Anthony and Keith were awesome. Thanks guys!

Was at the Apple Store on River City Rd in Jacksonville, Fla. I drove from GA to get a new battery put in my IPad. The guy who greeted me on Saturday 10/23/2021 at 3:45 pm was very rude with his response, as if he didn’t want to deal with me. He needs an attitude check and possibly a new job if he doesn’t want to deal with customers. I walked in Happy and left rather upset!!!

The absolute worst customer service I have every encountered. THE EMPLOYEES ARE UNNECESSARILY RUDE! I was appalled yesterday at how I was treated by the staff. When I walked in I was sent to the “watch table” and no one took my name, after 20 minutes I had to go ask someone to help me. He was not friendly and sent me to a man who was literally hiding behind a sign so he didn’t have to help people and then complained to me about not getting a lunch break. Apple has gone downhill and I will never stop foot in their stores again. Honestly i am ready to look at leaving Apple after all these year, Google here u come

I really had to come on here and just say god sent me an angel today! Thank you so much Michael for helping my son and I with gettin his phone back in order. We really appreciate everything yal done for us!❤

Daisy was an outstanding salesperson. She was full of knowledge, patience, understanding, expertise, and kindness. One of a kind experience with an extraordinary individual sent this Apple experience over the top. Thank you Daisy!

Just because the employees were nice doesnt mean the experience was acceptable. Apple gave me the worst experience Ive ever had in any retail period. Just take the worst experience youve had and multiply it by 10!

Control freaks who treat everyone as if they need so-called expert advice. Waiting 20 minutes in line just to enter the store, and then told to wait two more hours for an accessory advisor to buy a simple watch band. The experience is right out of a George Orwell novel.

Excellent and Professional ServiceI had a problem with my iPhone. Received a same day appointment. Had the distinct pleasure of getting to work with Edgar. He was very professional, very fast and very informative. I could not have asked for a better experience. Hey, Apple, give Edgar a raise. He was exceptional.

Apple should have an additional store in the Jax area. Currently, having only one store for the entire Duval County provides a negative for the company for several reasons. I wonder how much their bottom line is hurt as a consequence of having only one store.

I had a case that was defective 3 months after I got it. Took me a few months to get here because of the pandemic. It’s still under warranty but the damage got to a point they wouldn’t do anything for me even though other parts of the case with damage would be covered. It obviously is a defective case. The employee even agreed and wouldn’t do anything to help. I’m currently an Apple guy. My business and family all have Apple products. I’m questioning my brand chose because their unfair practices.

Went to talk to them about my Apple Watch battery dying fast. It is a series 5 and only 2 years old. Was told my apple phone rep that this is unusual. Just wanted to see if they could help in store and the girl I was sent to was absolutely unhelpful and did not even try to help see if there were any options.

Daisy was awesome! She was friendly and professional. Best of all, she finally fixed my husbands email issue! Highly recommend Daisy for all your Apple needs!

Bought an iPhone 12 Pro Max 1350 after taxes case and all. Paid for the protection plan my phone got stolen and they said they won’t cover it. Come back yesterday to get the 13 and they’re all out, they said come back today but did not tell me I had to have an appointment. I’ve spent a lot of money here and they are thrives and terrible business

Staff was on point. It was extremely busy, but they had it well organized. As we waited for my boyfriends phone to get fixed we were able to enjoy the day and they messaged us when they were ready.I also like how the offered free lessons, for people who were waiting. They definitely know customer service.

We where able to get right in and out of this location without an appointment. Thank you so much!

Dealing with this store is so frustrating I switched to Samsung. Unbelievable how someone could come in with money and know exactly what they want before they came in knowing it’s in stock and not leave with that product.

Make any appointments for this place is very important better to come in 12pm or before afterwards hard to find parking

Everything it would take 30 plus minutes.Did recycled 3 machines ( Desktop, IPad and MacBookPro), it took a while for someone to help me to erase one of the computers.Plus when they did, the 3rd person that tried, they didn’t show a confirmation that they deleted.After all of that, I was interested on look the new computers to potentially buy it, but it would be taking another 30 minutes :)Good luck and be ready to wait.

My daughter’s phone had an issue with the software update about 8 months after our purchaseThey replaced her phone under the warrantyStaff is always helpful and knowledgeableStore might be busy but our wait has always been fairly short and always within reasonBest experience I’ve had so farAnd not had any issues with our iPhone XR’sThank you to all the staff

Attention Gov. Ron Desantis this establishment refuses to service customers without masks. They tell you otherwise they won’t service you. You step outside but ohhh too close to the door. Well guess what outside is outside. Your security cards want to get up in someone’s face and not respect 6’ or any other rules. Way to waste people’s time.

I called and was close to crazy with the problem. He was so nice and calm and helped me.

This store is the worst. You have to have an appointment just to shop. It’s complete chaos. I made an appointment for my computer repair, showed up a little early, then was turned away until my actual appointment time. Once I went back, I waited over 45 minutes and finally checked back with someone, to then realize I wasn’t even checked in with their system! Appointments aren’t easy to come by ask they’re booked a few weeks in advance. Hope you won’t ever have to go in!

Went in to purchase a MacBook, knew exact model I wanted, was told I couldnt purchase a computer without an appointment and they werent taking anymore appointments for the day. An hour drive for me to get there was wasted. No reason on earth that you should have to make an appointment to walk in a store and buy a computer when you already know what you want. Never again!

Imagine our disappointment to drive all the way down to the store, wait in line after going online and placing a request to talk with a sales rep, only to find they dont have the iPad we wanted. We even waited and came back later in the day after the days shipment arrived - no ipad gen 9. If youre going to advertise it, at least have it in stock!

Mediocre. Stupid busy. Kinda hectic. Just go to Best Buy or target for a quicker deal on phones and accessories.

When I went in for my appt. the service technician was working simultaneously with 2 other customers at the same time. I knew I wasn’t getting the service I made an appt for. So I asked to speak to the manager. He came over and simply said they are very busy and must help multiple people at the same time. Then to make it worse when I went back for my replacement ipad, the technician simply opened the box with the iPad I paid for and didn’t test it or plug it in. When I came home the iPad would not charge. I feel as if they simply plugged it in to do a basic power test I wouldn’t now be dealing with another defective iPad.

This place has amazing customer service and they keep their appointment times. Fast and friendly service.

Great place if your trying to spend time with family, even yourself. I go to exercise and shop at the same time.

I deliver for a company I will boycott this store. Rude and forcing people to wear a mask. I have to wait on the heat. All I got of mask was severe allergies. They offer China mask what about holding China responsible for the virus.

I came in for my work laptop that just died out and was only 6 months old. Chaz helped me at the Genius Bar and I was in and out within 30 minutes of my appointment. Chaz was super knowledgeable, courteous, kept good conversation, and got what needed to be done, done. My laptop ended up needing to be sent out and was covered under warranty. Got my laptop back within 2 days. If you ever go to this location, make sure you ask for Chaz and always buy Apple care.

I drive from. Georgia....too be told tbeycan help me......zero down on the flipside

Branch was good coz of the staff!I missed my appointment coz I was running late but they let me in after waiting for some time .I had problem in my laptop and they get it done almost at the same time.I really appreciate that.Thank you apple store.And big thank for the guy with the long hair I forgot his name but he was super friendly, he took care of us.I like to come back again to this store anytime I need to.

I was very pleased with the service/ staff was very friendly I will return

Very friendly staff who gives the best advice possible

What a waste of time. I drove over two hours to visit this place. I have been a user of Apple products for over a decade. This is a slap in the face to consumers that we can not go in and view the products without an appointment.

This store is open by APPOINTMENT ONLY. You learn this from four employees standing idly inside the door after youve driven there, parked four blocks away, and walked through the rain.

Im not normally a big fan of apple but the guy was really nice and very knowledgeable. Ended up buying a iPad air

Really nice stores too many to list or cover for one person in a short time

Whitney did a fantastic job trying to revive my MacBook that was older than her. She was very knowledgable and helpful throughout the entire process.

I had an appointment this morning and I was greeted at the door by Brian. I had made a shopping appointment because I had gotten a new MacBook Pro online. I couldn’t figure out how to make the type bigger so I brought the computer with in hopes that someone could show me how to do it. Brian, while speaking to me in a condescending manner said I needed to see someone at the Genius Bar and I could do that at 2:00. It was 10:30. That was the best he could do. He said there was no one available to help me. Meanwhile, the store wasn’t busy and there were young people with iPads standing all around. I told him I wanted to see the person I had made a shopping appointment with. He told me to wait and he would send someone over. The young lady that came to help me couldn’t have been nicer. I explained my dramarama and she took me to a table and asked me to sit down. She brought a genius over to me immediately. His name was Dylan and he was terrific. He showed me what I couldn’t figure out and I was out of there in less than 10 minutes. Brian should go work somewhere that he enjoys. Obviously his entitlement issues get in his way and he has no respect for senior citizens. I bet if I was an 18 year old hottie I would have had a completely different experience. I give Brian minus 10 stars and Dylan plus 10.

Zero customer service skills on anyone in this store! Apple should change management so the store is getting up to the brand standards.

Amazing location!! Beautiful displays. Commitment to helping me find what I needed was amazing.

Customer service getting bad not like before, so slow and not organised management they have attitude and once you go there they don’t care and think you lie if you doing your service ! I hope they change the management..!

Awesome small town look in the midst of a large city. Awaiting the growth of large trees around the perimeter to visually block things outside and anchor that small town charm.

Great service. Went in to return a charger for my Mac. They were very polite, and held nice conversation. I appreciate the organized lines and extra care concerning covid. Employees are very energetic lol

Not enough customer support to buy. Not enough people who can help. Don’t waste you time coming without an appointment.

3 January 2019: 5:00 PM iPhone editing course with Jakumi.Great class again from Apple. Started promptly and covered little known features for photo editing and photo sharing. The editing tools focused on what comes standard on the iPhone. Some of the better tools are available only on the newest iPhones though all iPhones do have some capabilities to edit and fix your photos. The seating area was plentiful and use of the main video board help facilitate the class. Jakumi was also able to answer questions during the class and still finish on time. The two best gestures of the class was learning how to share photos with the cloud and invite others to also share photos to the same album. This would allow multiple people at a party to collaborate and share photos with the group in real time. The second near feature was the PS photo shop app. This allows people with older iPhones to still create high quality photos. Highly recommend everyone sign up and take this class.31 December 2018: 4:00-5:00Another awesome class at the Apple store with Jakumi. In this lesson we got to learn to how to code with robots using the iPad app Swift Playground”. The store is great in that they even provide you with the iPad to use. I highly recommend taking the learn to code part 1 first to understand the basics. That being said Jakumi was able to still walk me and another group of kids through the more advanced class. At some points I didn’t understand the code and commands and how the robot would move but I think this may be something I just need to play around with more. When the class ended Jakumi showed me on iTunes University free materials to learn how to code. Great job Apple. I am impressed.30 December 2018 class at Apple Store with Jakumi. In this class we learned how to make video using the “clips”. This was a informative class and the instructor made learning the new app relatively easy. The use of the main video board allowed all the users to easily see Jakumi navigate the app and allowed us to easily follow along. The instructor was knowledgeable on the topic and able to answer questions that we had. I reccomend him for future Today at Apple classes.29 December 2018: Frustrating day today. I signed up for a 10:30 Garage Band course this morning from Apple. I arrived at the store at 10:15 and didn’t see anyone setting up. At 10:30 no announcements had been made for the class. This is the second time I have signed up for a class and it was cancelled. With no notice. The first time was for a class where they made an announcement, I moved to the table where the Apple Genius was and was never acknowledged. The class was just cancelled. So far I have had two classes canceled and two classes which were actually conducted. It’s frustrating because the classes are informative but Apple needs to have timely announcements (if any are made at all) and stick with their schedule. For the two classes that did occur they started exactly on time which was impressive. If Apple can fix this issue I will give them five stars for the class. I will try again for a class at 5:30 PM. Fingers crossed.

Funny, wife goes to buy the new i pad pro, at the store a genius, asked what she needs and she tells him, he say you need to make an appointment, she does, later she comes for the appointment, they let her in, once in the store the genius says, you are 5 minutes early and you have to wait outside, she does, 5 minutes later the genius lets her in, once in the genius asks what are you here for, she says i pad pro, the genius says we dont have none go to target, the moral of the story, it does not take a genius to say, we doent have the item, instead of doing that to a customer, how dumb can does genius be.

Absolutely great. Friendly, knowledgeable and friendly staff. Fixed a camera within an hour. Wifes phone se 2020. Im android all the way but makes me want to convert.

Such an amazing feeling getting Apple products. There were 4 security officers and there wasnt a line. I made my order over the phone but it wasnt processed when I got there. The reps immediately took care of everything and got me out within 10 moms. Definitely recommend this location, clean, friendly and professional.

If I can give you zero stars I will this store very bad store very bad service very bad customer service is the worst store I’m go in my life nobody doesn’t wanna help I’m going to the store like three times I didn’t go to any help supposed to be the store Apple help Apple devices but never help so I don’t know why this stores open under Apple name

Poor service, risk of losing data here. Was paired for a shopping session with someone who was clearly an inexperienced rep. She proceeded to sell me an upgrade and told me everything would transfer. It did not. Lost years of contacts and text messages. Avoid this Apple store if possible.

Drove all the way here for what? To be told you need an appointment now. Okay great, I’ll make an appointment. Only the next available appointment time was for the next day and I was on a time crunch. What makes it even better is that you can’t even view the products or browse. They have a window set up right at the front door like you’re at a teller. Insert eye roll. I understand for covid but at least let the people know ahead of time. Google didn’t even let us know it was appointment only and said that it wasn’t busy. Drove hours over for absolutely nothing.

My phones motherboard was fried so apple swapped out my old phone to a new one, I didn’t want to go this route because I would lose everything on my phone but luckily they were able to put everything on my old phone into the new one. Thank you apple!

Great customer service did not make we wait for a small request.

I have a problem with my phone that it gets slow when I am charging it. Addressed the problem with the technical team supervisor, and they fixed nothing. The iphone is under their paid warranty. I am not getting what I am supposed to get fixed.

Make the appointment and it will be a much easier trip. Dont make the appointment and expect a long waiting time. Otherwise It was a great experience.

Ace was fantastic. He was very knowledgeable, friendly, and professional. He kept me updated on what was going on and was very informative of the process. I am thankful that Apple has people like Ace working for them. He should be promoted. Seriously. Work ethic in Jacksonville can be rough at best. This guy has skills.

I have insurance in my charger and he doesn’t change it to me for no reason I will give you zero stars ver Very bad store very bad service

Had iphone 12 unlocked, and iPad pro investigated as to what is available for extras. The entire existence was about 3 hours. I was told about the iPad pro, basically outdated and they sell nothing for it. Rather than attempt to update my equipment I was pushed out the door to wait for my phone appointment. I would have been very pleased to purchase an upgraded model and they should have taken care of phone in 1 trip in. Nobody cares about the customers time or end result. Just a cattle mill.

The store is empty but they still take appointments only. What a good way to lose sales.

I got at the store 25 minutes before closing. I wanted to purchase an IPhone and they said there was no one available.I was Very disappointed. I drove almost 40 minutes to get there.

If you have problems with your Apple Watch interfacing with your iPhone DO NOT go to this location. They TOTALLY crashed my iPhone to the point that it was frozen on a screen I had never seen before. So far I have worked with Apple Support on computer chat support and on verbal phone support for approximately twenty (20) hours and my phone still isnt like it was before. They had to reload my phone which totally WIPED OUT EVERYTHING and reset ALL of my switches to factory default. I have an appt. with the Apple Genius to help me with that since it has been over 4 years since I looked at any of it and need some of the switches explained to me since it has been so long that I have forgotten exactly what some of the switched do. Well see how that goes.

I didnt know apple had such terrible customer service until today

Would not let me enter without a mask, said they could not replace display since a third party had replaced it once-, definite discrimination, said if they attempted it might be over $450 just didnt know and I would have to wait over 3-4 hours, the woke manager needs to have lots of umwoke customers demanding our freedom

Given the current situation of the pandemic Apple has a very careful approach to things. The store was very strategically socially distanced and masks were everywhere to be seen. My only issue was the excessively rude rent-a-cops managing outside. They are not helpful and didn’t listen to me for why I was there. But overall pleasant experience.

Went out to the location, and found out you need an appointment to have a technician see you. Went to the apple website to get an appointment, and there are no appointments available. Went on hold for an hour to talk to someone about getting an appointment: no one picked up. Got the problem resolved elsewhere.Fast forward to today: I was trying to purchase a new MacBook and thought that I would be able to get an appointment to pick up a laptop. But the Apple website says the store is no longer open for pickup. Very sad.

Very nice and helpful people.

We made a walk-in appointment and got in. That was great considering the pandemic. Fine to wait to be seen. But what didn’t make sense was we were a sale. Wanting to look at accessories and items. We live out of town and don’t get to visit an Apple store as we don’t have one local.We waited and waited for a sales associate. There were at least 6-8 associates not waiting on customers. Even if that wasn’t their job, I am not sure why they couldn’t step out of the position they were supposed to be in to see if they could make a sale.

Adam helped us out with everything that we needed even though he was not able to fix my girlfriends phone. He helped us with a Sim card from at&t and answered all our question with the Apple TV remote. He definitely went above and beyond. Thank you so much Adam!

The apple store got better and faster or the years.

They were awesome but they took sooooo long and were kinda weird about it. lol

Drove all the way here because their live feed on google said “not busy” (trying to attach screenshot because it still says that). Waited in line outside then found out that they couldn’t let me in until 3pm (over three hours) to shop 🤷‍♀️ They also do not have restrooms for customers. What is the point of even having a store if people can’t go in to shop? Being one of the top tech companies in the world you would think their live feed would be correct. Seriously frustrating.

If I can give O to this store I will. Don’t recommend this store to anyone bad service rude to the customers I had issue with being their fault bad management was yelling at me because their employee was not doing their job stay away from this store I will never go back and make any purchases from Apple.

My wife and I spent an hour or so in the store today with Spencer - looking at and discussing the Apple Watch. He patiently and professionally walked us through the options of each model, size and style. He asked the right questions to make sure he was on track with his recommendations and advice. Overall, he did a fantastic job and made the experience both educational and enjoyable.

Appointment only? Guess Im switching to android since this is the only apple store nearby. Thanks for wasting my valuable time.

Terrible location. Only location to get my AirPod Pros looked at, to be replaced, under warranty. How can that be possible in a city this size? Have had nothing but a terrible experience in customer service here and still havent had my issue resolved. Worst experience with Apple. Makes me dislike the company in general.

Its pretty good. Sometimes too busy.

They took great care of us! Swapped out my daughters old phone with the new phone because of the software being burned out.

I was not happy with the way Apple staff handled my laptop. I took it for an appointment around December, during my winter break. And had an issue with my brand new 2020 MacBook Air and the space bar. Space bar was squeaky badly. They had it “fixed” in 2 hours, said it was resolved. I came home 30 mins later same issue I had. They did literally nothing to fix it. And when I tried to schedule another appointment there was no time slot . Thank you for wasting my time.....

Entered the store, stood at the entrance visible to an obviously available employee. I looked at him in the eyes, he immediately pretended he didnt see me and started aligning some cables on the table and didnt approach to help me at all, so I thought okay... lets go a little bit farther and find another person. As Im stepping a couple of steps, standing next to that available employee, I hear him say how can I help you? and I turn and see him saying that to the person who just entered the store behind me. Im waiting outside now to go back in 10 minutes, get my appointment and never come back here again.

Easy and quick pickup experience.

This is the worst customer experience ever they have a 4000 square-foot store and they’re only using about 400 square-foot to social distance which is an oxymoron. It’s terrible customer experience is making me contemplate liquidating all of my Apple products and stocks.

Crowded but great service

First off, if you ever show up to an Apple store without an appointment and expect to be helped at the Genius Bar, then youre gonna have a bad time. BUT if you come with an appointment or can appreciate some help from the non-Genius staff (by title, not intellect) then I think youll enjoy the St. Johns town center Apple store.During the CoVID times, we were able to grab our online order in a little under 5 minutes without ever having to enter the store. It was super nice and easy!Previously, Ive been for a Genius appointment and the staff was always really helpful and knowledgeable. They also have useful recommendations outside of get a new device when support options may not work for you (aka. hella pricey repairs.)

Great customer service experience never had an issue

Disappointed you now need an appt to enter, but thats the policy so I will accept it. I can eat out, go to a bar, some nightclubs are open but I cannot enter the Apple store....Service is always great though and products are amazing!

My sons iPhone was dropped of at this location for repair June 22, 2020. They gave us loaner phone to use.Repair complete, loaner phone not working (same issue original phone had), original phone sitting in closed building since July 27,2020. No one reached out prior to closing to say we have to close our location for an unknown timeframe, your phone is ready for pickup!I want my property! Apple customer service has done nothing to aid this situation.If you have nothing better to do you can call them to explain the situation, may take about 1 1/2 hours each phone call to get to an actual person who says they will return your call, do research, etc...Please pull all my phone conversations, Im not joking! I can provide all dates of my phone calls.If by any chance the manager is reading this, I can give you anything information you need.

Well I must say, as soon as we walked in the new apple store location it was so many red shirts and people. I never been inside this location so I asked the security guard, I think his name was Charles who was extremely helpful how do we get assistance for purchasing a device. He explained and waved down a employee who was able to assist me, my mom and sister. Anthony our sales man was perfect also! Very friendly, professional, knowledgeable and down to earth. He made my moms Birthday celebration present absolutely perfect! So I must say she is going to enjoy her new equipment! And I just want to thank Anthony and The security guard Charles for helping us! There were other associations that were sweet also. But Anthony really stood out. We will be back to purchase more and maybe come to a free class or 2 :)-Blessings

Wonderful customer service! I went in here to upgrade my iPhone and the employees were very helpful. They guided me through the whole process and were very friendly. As for the prices, they are very expensive... But they are Apple. Other then then expensive pricing the place was great. The store was very clean and there was tons of employees ready to assist you when you need help. This is definitely one of the better tech stores in Jacksonville and I recommend it to anyone.

I had a great experience with Whitney. My MacBook Pro had some issues with the keyboard and she quickly took a look into it and fixed it. Much faster service than the old store at the town center.

Apples inconsistent employees and system just cost me almost $400 today. I lost my trade in credit of $250, my $30 sprint deal and I have to spend $50 to go buy a SIM card tomorrow from T-Mobile (taxi plus T-Mobile fee) 😟 The ONLY way to get a refund or exchange to rectify this is by mail. I don’t want to deal with it so I’ll just eat the freaking cost I guess. Apple is not very helpful anymore. The customer service and lack of concern that everyone has shown me today is quite disheartening.

This may be more on Apple’s systems than this specific store, but they need to get their s**t together. Through their Support app, I made a Genius reservation for my 2011 iMac only to be told when I showed up for my appointment that they no longer service my iMac in Apple Stores because it is obsolete and they no longer carry the tools to be able to work on it all. What is the point of them having the Apple Support app where they have a record of all of my registered Apple devices? In the week+ between when I made my reservation through the app and showed up for it, they should of flagged this and notified me that they no longer service iMacs like mine instead of letting me waste my time carrying an almost 40lb iMac half a mile (parking was packed like it was Pre-COVID). That is D+ at best customer service only cause I don’t fault the one employee there I spoke to cause he wasn’t an Apple Genius either way. Do better Apple.

Security was polite and the facilities is quite committed to safety, considering the nations status with the pandemic. long of the short - the security tried to assist me with my issue by having dialogue back and forth with an apple employee. They were unable to help me because the apple employee didnt know how to help me. after that I left. no fault of the security at all.

Very respectful, they did a pretty good job 👏

They only know computers. NO customer service training. DO NOT expect a good experience. But like ALL chains, they dont care about being helpful as they have millions of customers and if they lose a few million .. who cares?