What can I not say enough about the customer service with a smile is Ms. Sarah. My 1stime was a good impression of the Essence. I appreciate her assisting me with my hair care needs before leaving for Phoenix.Continue Blessings to her BOB...Black Owned Business😇

The owner was very kind and helpful. I’m dying my hair soon, and she was knowledgeable and assisted in finding the right products. This will be my go to beauty supply #BlackOwned

I love that Essence Beauty Supply is Black owned! I recently bought braiding hair and edge control. The lovely Sista who rung me up was kind. I will return next month for more braiding hair and to continue to support Essence Beauty Supply!

Black Owned Baby Yes!!!!!Very nice women, she knows her stuff best place to go for loc maintenance in the area. She has everything you will need.

I love this place! They have everything you need for styling and natural hair growth!I love the owner she is a beautiful strong black women. Support Oakland local black owned businesses. She has been around over 20 years. This is a must visit in Oakland ☀️👌❤️

I love this beauty supply store. Went in the 1st time & was greeted as family. Informed the owners yes id back! & they are my beauty supply store Cuz they dont know about our hair.. Ive been back & adopted into the family by the owner & shes now a Auntie

I finally found my home for my hair care products! The owner is sweet and so helpful. She has things I can never find in target or Walmart, which is fine by me because she is so much closer and offers a much better shopping experience. Everything is reasonably priced and readily available. I love it and will be back for sure!

Sweet lady who owns the shop. I gladly spend my black dollars here

Dominique is amazing! My daughter loved her and the braids are beautiful and fast! Well be going back!

I know them long time l knew the family when first moved to the neighbor hood They are very nice.

I love this place and it’s employees. A family business that makes you feel like you are part of their family. I highly recommend and I will be back to visit! Thank you Essence!

They have a nice selection here. They dont have everything, like multi colored hair, but they can order what you need and they do have the essentials. Its Black owned so Im definitely going to go back.

I love this little beauty supply she should expand support black business

Hands down the best beauty supply store in the Bay. Not because of their abundance of hair products, but because they treat you like family every time you walk in.

Love this business and happy to support it. The best customer service I’ve EVER received in a beauty supply nationwide

They are extremely nice. I was running late after to work to get hair and she stayed open for a few minute so I can get hair. Super nice and super helpful. Black own I must say

Only place that carries my signature color. When she runs out, she will order it for you. Good people, respects customers. Close to everything..... Dollar tree, Walgreens, Luckys, Metro PCs, AM PM, Auto supply and laundry mats.

I travel from Richmond, CA to patronize Essence Beauty Supply. Very friendly, and anything that I need that they don’t have, they are willing to get it for me. Love this Beauty Supply Store.

Its rather small and has few product choices. The woman (owner) is of little help in pairing products.Recommended(For emergency only)

Wonderful experience in getting your beauty needs. The service is through the roof beautiful. Please shop and support our own🖤❤

I love coming here!

Love it here. I was able to find exactly what I was looking for as soon as I walked in. Family owned and been in the neighborhood for decades. The wonderful owner went back and grabbed more hair for me in the color I needed. No pressure sales tactics and such kindness.

Beautiful experience every time I come by Sista Saras store.

One of the few black owned beauty supply stores in the bay. Love the owner she is so kind. I purchased there Sheba Lock products and I tell you I am sold. 10 dollars seemed a little steep for the small jar of product. But the Sheba Lock is truly a product that you pay for what you get. The client that I used it on hair and scalp responded so well to it. Will definitely be purchasing more

This is my go to beauty supply store for all my needs. The owner is kind and extremely helpful.

I am glad I found thisIittle gem in my neighborhood...I am literally like a couple minutes away! The store owner is very sweet, kind and helpful. If you are in this area and need hair products give her a try!

Sweet People and nice to be able to get products for my hair so close. Also, big points for being Black owned!

Been going here for years

This place is amazing!! I am in town for my daughters graduation and needed to pick up some supplies. The owner was so sweet and beautiful!! Top notch service and genuinely cares. I will tell everyone about this business.

Great Service!Very Helpful!!Had EVERYTHING I Needed And At Good Prices Too!!DEF A Returning Customer*

It was my first visit to Essence! The lady behind the counter greeted me with such warmth and hospitality as if I am an old friend! I loved being there; the store is organized, clean, and the service was excellent! The lovely woman knew her products and provided useful suggestions and good recommendations. Its my new shopping spot for hair products.

For a small store, it has pretty much everything I need!

I pray that our God continues to increase this business as Essences Beauty Supply is one of the last Black owned in Oakland. Thank you Father in Jesus Name. I am grateful for the wonderful experience I had with this beautiful Queen. I thank God for increase in her business and clientele.

I love this place. I can find all of my hair needs here in my neighborhood in addition to discovering new hair products for my many changing hair styles. Great prices, ample parking, great customer service.

We have been going to Essence for over 30 years and have never been disappointed. Courteous reliable helpful service with a knowledgeable friendly and beautiful owner.

It is a beautiful thing to see a black owned beaity sup. The owner Sarah was very sweet and helpful when I shopped yesterday. Shes very knowledgeable and has a warm and inviting personality. I have NEVER experienced such a welcome in any other beauty sup in my life. Her shop is small but definitely has bare necessities and a few extras. Sarah told me she doesnt have a lot of the items we see at the OTHER shops because THEY WONT SELL CERTAIN ITEMS TO HER. There is a monopoly on black beauty and its taking our money and hurting our growth. Shop black owned!

Its a small place so the selection is not large.

Best customer service ever. I will definitely be coming back.

The owner is excellent, products are reasonably priced and lastly, her being black owned is a breath of fresh air. Yall go check Auntie out💪🏿💪🏿🙏🏿❤

Sarah is so kind! I came in looking for shampoo, conditioner & oil to help with my dry hair and she had so many recommendations for growth and protection. She gave me a warm welcome and a hug for an introduction and I was able to tell how passionate she was about her business and customers. Support black owned businesses rather than Asian beauty supplies who only care about the sale!!!!!!!!!! Thanks Sarah!

Sarah is the best. The customer service makes you feel like family. She even walked me outside to find the braiding Salon I was looking for.

You know this beauty supply thats smack dab right in the center of the Hood, is the perfect place to get all your hair care needs. They have everything you need, why would you go anywhere else, its so convenient. A plus, is the prices are resonable too.

Miss Sarah is a sweetheart.

I would encourage anyone to go to this beauty supply store its small but it has a lot of everything my daughter and I go at least once a week wigs makeup hair supplies earrings hair extensions you name it and Sarah has it and if she doesnt she will make sure she gets it to the store in a timely manner.

Great little place. Went in not knowing much and the nice lady there help me find what I needed. Will be back for sure.

Best customer service experience Ive ever had a beauty supply store hands down.

The last black owned hair supply in OAKLAND hanging on in the midst of gentrification. Please support to improve the selection & the neighborhood.

The only reason she doesnt have everything they have is because they wont sell her certain items. Beautiful lady that owns this store.

Sister Sarah is THE BEST! She has every hait supply that you need... Support Black Business.

Sara, the owner, is a joy to meet! And I just learned it’s one of the last Black-owned beauty shops left in Oakland!

Super customer service, professional but down to earth. Smaller selection than some nearby shops but cant beat this place for its local spirit.

Great customer service, good selection of products and location. I will be returning 😊

Good service

Kind.honest.frendly

Owner is lovely and has great customer service.

Nice woman! She was very helpful!

What a great lady☺shes very sweet❤

Best Beauty Shop in OAKLAND, great customer service.

The only thing I dont like is they dont have many choices when it comes to the hair😱 But other than that its good 💅💄💄💅💋

Great product and customer service.

We Love Sarah!

Very nice lady!

Black owned and friendly

Customer with ...etc!!

Nice items

Black owners who care.