Such beautiful tiny little cafe!! Very artistic. They have a great selection and good amount of seating extending into an art supply store. The little cafe is built in to an elevator of the loft building and uses a beautiful golden vintage coffee machine. The server was very nice and kind .

Usually not too busy (but is sometimes), but just an overall chill vibe to work or hang out. The menu is definitely not your typical Starbucks over-sweetened everything, but a more authentic, sophisticated menu with lots of tea options. They also have some scones and cookies and other small food items for sale. They share a space with Paper Crown, a super cute craft store that is great to go walk around in when you need a break or to shop in. Overall, I love this coffee shop for studying and its overall vibe!

Wonderful place! Very small, yet cozy. They are dog-friendly. You go in to order, and you may sit outside. ♥️ An expresso bar that also roasts their own beans, and has great tea choices including traditional & seasonal choices (summer peach is amazing). They also have hot & iced options for tea and coffee. Live music from time to time.

Coffee drinks and breakfast snacks were good. Staff was pleasant. Relaxed seating area. Plenty of parking.

Great place to study and work. Coffee was fantastic. Environment was great.

It was much smaller than what I was anticipating, but I liked it that way. The people there were very welcoming and hosted us well - they acted like we were wanted there (unfortunately I can’t say that about every company) 👍🏻👍🏻The coffee was great👌🏼 and not badly priced either. I got their Americano and it was bold, smooth, and I would definitely recommend it to anyone. Great job on the roasting of your beans by the way @BRÛ!One more thing 🤪 Management is great! They have some really great people on their team and have an amazing mission and vision, definitely something you’ll want to support.

(fair warning, i use to work here. as such, i waited about a year from my employment to post this review)i love the attention to detail that the employees will put into the drinks and how much they care about each customer.the pseudo-european aesthetic is what originally brought me to trying them out and i love the atmosphere they have, the seats are not the most comfortable for long stays though.a big plus is having bike racks though!

Cute places, great iced teas, great coffee. We came mid-day on a Sunday and it was nice, quiet and a relaxing atmosphere. They have WiFi as well.

I am in a new city so just checking things out. This was a typical American espresso bar. Everything is flavored and alright. It was locally roasted coffee though so that was the redeeming quality.

Oooo LaLa!!!!! Absolutely love this set up and really enjoyed our coffee! I would 100% stop back by when I am in the area!

This place is right next to an interior design store/gallery. This little coffee bar is so pretty and fun to shop. + Good coffee

Very tasty, and in an elevator.

Visited here a couple of weeks ago. I checked the requirements on Google prior to driving here. It is not listed on here that masks are required. There is a sign on the door but the door is also a part of a larger building and is not clear which business it it pertains to. There was one customer in the shop ahead of me. When it was my turn to order, no one other than the barista, myself, my daughter and sister in law were in the shop. The barista asked if I had a mask, I told her no I do not. She asked me to put one on from a box of cloth masks that they have there. First off, the mandate was lifted. Secondly they should really have this information listed so that a customer can know ahead of time. Third, if theyre so concerned for their workers or customers safety they should offer medical masks from a concealed box, not cloth masks from open box that have possibly been used and not washed or have dust on them from sitting there exposed. They can claim all they want that theyre washed but how can a customer trust that they are and people have allergies to certain detergents as well. When I expressed that I wouldnt use their cloth mask the barista just stared at me blankly. I said, okay, I guess we are leaving then? The barista then said, yeah. So I left there and took my business to the Magnolia Press Coffee Company which by the way didnt force masks on anyone, people gave their 6 feet of space and the coffee was great! I highly recommend going there instead.

One of the best coffee places Ive visited in Texas so far. Great customer service, friendly staff, and nice coffee shop. A very unique coffee shop that reminds me of Italy with marble walls by the entrance, and the old elevator is an interesting element additional to their decor. Absolutely relaxing atmosphere with good vibes. The menu is so accommodating especially to dairy free people like me. Ordered cappuccino with oat milk and it was delicious, cannot wait to try their earthy selection of teas. Parking can be a challenge so be aware but there is plenty of parking on the side of the road with accessible wheelchair parking spots as well. If you havent tried them, dont hesitate because you wont be disappointed. Great gem, great find, cute coffee shop in Waco.

Tea and biscuit was great

Friendly staff and great coffee ☕️

Such a cute little shop! Great coffee and very friendly staff.

Really cool spot located in an elevator, just through the buildings vestibule. No decaf option but the craft coffee and tea offerings were great! Very friendly barista.

Good coffee and good service. Kind of an awkward little space for a coffee shop.

Delicious!! Great service and the best scone I’ve ever had!!

Cute little coffee place shared with a cute craft store. I had Breve coffee. It was very good. If you like creamy with a fluff, this is it. You can taste the Little sweetness from the cream. If you want good coffee with natural non sweet coffee, try this place. Also you can look and shop nicely done craft shop too. Very unique store.

Cute lil place! Perfect area to grab a coffee and cool off for a moment. Love their cold brew(Bru). Annnnd thats what I got.

Delicious coffee.

Small space but a nice space. A good alternative to big coffee. Bru offers several unique coffees using dark chocolate. An excellent step up from mundane mocha. The location was somewhat difficult to see, so heads up if new. Worth the effort!

Nice, quiet little coffee shop. They have live music the first Friday of each month, definitely worth checking out.

Great coffee! Great staff! I purchased a bag of their coffee beans for my boyfriends parents and they loved it! Nice atmosphere, not too crowded. Lovely area to do some studying!

Cute little coffee shop. Had a chai tea that was delicious. Staff was super friendly. Ask about the history, pretty cool!

They roast their own coffee! Doesnt get fresher than that. Good people good coffee. Plus it sits in an old elevator in an old historical building. Thats just cool.

Had a breve out on sidewalk tables. Coffee was great. Very pet friendly.

I used to live in Waco and this was my go to wonder if they sale online or ship tea

BRU is a good downtown coffee shop. You can get some interesting creations that the national chains dont have. But its a strange place because they produce ONE (1) (exactly one) drink at a time. So if you show up in a group, everyone gets served at a different time. Even if you show up as a party of one, youre gonna wait. S-L-O-W service (not because they re slow, but because their machine only lets them pull one shot of espresso at a time). The space itself is very loud because the room generates an echo. The noise can be deafening. Some people might light that. Others might prefer a more relaxing environment. If youre just dying for a cup of coffee and you happen to be nearby, BRU is probably a better choice than the national chains. But if youre looking for fast service and a relaxing atmosphere, youll probably be happier if you choose a different coffee shop.

This place has some good coffee! I especially love their Breve. They also sell some cute stuff there if you are interested in designing, or scrapbooking, or if you are looking for cute gifts.

Great place for students and family friendly. Great service & knowledgeable staff. Every visit Is better than the last. Waaaay better experience than at dichotomy

I enjoyed it! I enjoyed the tea and atmosphere.

With a timeless ambiance and friendly service, Bru is the perfect place to settle in and just hash out whatever work you need done.This is a unique little shop as the entirety of the coffee shop is located in the elevator shaft of the Pretorian lofts in down town. But the lobby and the interior of the first floor serve as the coffee shop lounge where there are plenty of tables and outlets to work with. The ambiance is perfect for those that need to study and the coffee is good although I prefer the chocolate drinks. ☕

Very nice coffee shop in a quaint little section. Good coffee and good non caffeinated options

Such a unique idea! Great coffee, friendly staff, and the live music Friday nights is a fun touch. Ill definitely be returning often

Great atmosphere and a really nice place to get caught up on computer work or studies. I love the taqueria truck right outside the door (G&G) Garys Grill.

Service is AMAZING! Has better coffee than Starbucks by far. and the Employees are very friendly. Has AMAZING Espresso. Best coffee place in Waco

Quirky. Friendly owner. Straight up espresso bar, no drip. Roast their own coffee. Beans are kinda pricey.

Epic tiny coffee shop with coffee and pastrys in downtown Waco coffee counter thing is in a old elevator shaft which is cool.

Fast friendly service, good coffee, and good pastries. More seating available in the Paper Crown store next door. Outside seating as well. Wifi available from paper crown as well (i think).

I love this place! For healthy freshly roasted coffee (that part is really important bc if its not freshly roasted it goes rancid and loses most antioxidants) and organic heavy cream which they are very generous with 😁😀 everyone is always super nice. Make sure you know what youre getting if you dont know traditional espressos, some of them are in teeny thumb sized cups! Its always slow and has a beautiful atmosphere and a good walk downtown.

Hands down best coffee in Waco. Roasted on site in a vintage roaster, coffee shop set inside an antique elevator. Just the right amount of class and chill! Well done, Bru team!

Great environment, with even better coffee!Highly recommend!

I used to come here almost every day to get an iced coffee when I lived downtown. The space is small, but I always got my coffee to go. The quality of the coffee is very good and each one is made with care.The baristas are knowledgeable and I never wait long to order or to receive my drink. Bru is a great place to stop by if youre hanging out downtown and want a great, basic coffee. They do not make fancy sparkly drinks that you post on Instagram, but you will get a good quality product that a true coffee enthusiast will enjoy.

Cute little coffee shop just inside this historic building. The shop has lots of craft items and a jewelry store on the other side.

Did not expect to find this place in downtown Waco (sorry Waco).... atmosphere, service and coffee were all lovely. Would definitely recommend.

Very relaxing atmosphere, friendly staff, and good coffee! Karena makes awesome scones!

Great cold brew. Love how low key it is

A unique Frenxh experience that is little known. A great study spot for students and the Baristas are great! Emma is very kind and professional, I will be back!

Very cool custom espresso maker! Barista was knowledgeable and friendly. Definitely worth a visit.

Nice staff, pleasant ambience, harsh/bitter cappuccino & latte...need to work on that...definitely not Rome.

Very very good London Fog. I really enjoyed it.

Very tiny but neat still wouldnt want to go on a rush hour

(9/7/21 - A short disclaimer - I come here multiple times a week for a coffee-d up work experience and have been doing so for the past year.) Its a great little coffeeshop in an interesting old building. The coffeeshop has been pieced together from a front entryway, an abandoned elevator shaft, and half of a retail space shared by a crafts/art store. It sounds a bit goofy but it works really well; high ceilings, good ambiance, a ton of natural light. Its a cozy place to meet up or get some work done. And, the coffee is solid. I usually get the breve which none of the other shops offer (Correction 9/7/27: most of the other coffeeshops will make a breve for you, but few put them on their menu). And, while drink size can be a little inconsistent, its very tasty. A reviewer or two has made mention of how loud it can get - this may be true, but its certainly quieter than both local establishments Dichotomy--half the space is a bar--and Pinewood--a perpetual hipster vinyl block party. My only real complaint is regarding the uncomfortable chairs - theyre all light, wooden, patio type folding chairs which get uncomfortable quickly. (Ive fixed this by bringing my own seat pad) However, as opposed to a couple other coffee shops in Waco, Ive never had a problem getting seating. A great little shop.

Delicious vanilla scone and the best mocha latte Ive ever had... the perfect combination for this cold, dreary day.

Often in college towns there are food/coffee establishments that gain a following not based on quality, but based on the “cool factor”. BRU is just that. “Cool” hip little building, “cool” olde time espresso machine, “cool” branding, MEH COFFEE...The environment is a quaint rustic revitalized building that I would expect only to find in Waco. But the coffee was painfully unimpressive. The cappuccino texture and taste was sloppy at best. I much prefer a more skilled roast and brew at other local establishments. Roasting beans WELL is a science. Just because you open up a coffee establishment doesn’t mean you should roast your own beans. This is holding them back, IMO.If you’re a college student who just wants a caffeine kick with a place to study, then I’m sure this is a fine establishment for you. If you like to visit specialty coffee shops around the state, this will be a letdown.

Excellent coffee in from a vintage espresso machine in a 1913 elevator. Hannah was an awesome barista!

Its kind of hard to find but coffee was good and enjoyed catching up with friends at their location!

The best atmosphere of any coffee place I have been to. Coffee was excellent too.

This place is great! Hand-crafted coffee, high quality, responsible ingredients, and a beautiful attention to detail.

Coffee for its original coffee flavor, not from adulterated sugars

Espresso was pretty good. Seating area in the interior decorating shop was a neat idea.

Great coffee! Tucked away in an old elevator shaft. Super cool!

Latte was very good, probably overpriced for the size. espresso machine is awesome, also being in old elevator was nice touch

The pecan scone was perfect. Great coffee, too.

Good coffee but they dont have any sugar... Kind of odd for a coffee shop

Such a unique store tucked in an old elevator. Delicious coffee.

Great coffee, baristas and atmosphere!! Love it!

Fantastic doppio, charming ambiance without the pretentiousness, extremely helpful and knowledgeable barista. Easily my favorite coffee place in town so far

Great cup of coffee and an awesome chocolate cookie

Lovely little esspresso/tea nook in an antique elevator.

Good customer service and good coffee

Very nice place beautiful things great great coffee

Great coffee, always a great selection of snacks and sweets, and super friendly staff!

Absolutely phenomenal coffee, atmosphere and service! Be sure to try the cherry pie!

Great tea and scones. Great staff!!

Very friendly staff and atmosphere is relaxing.

Great coffee, cute shop!

Pricey but good coffee.

Great coffee, great music!

Great little coffee shop.

Unique place to get coffee or tea!

Great coffee

Good coffee with and working areas.

Great coffee, truly above average.

Good coffee 👍

Excellent coffee in unique setting!

Good atmosphere.

Good coffee, Neat atmosphere

Best Coffee in Waco

Nice

Cool place

Mint tea is on point!

Best coffee in Waco!

The decor was very nice and well done.